Takeway: Learn the importance of nurturing indie game development groups and understand how internationalization is crucial to this endeavor in Brazil.
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GDC 2014 - Emerging Communities: a Snapshot of the Brazilian Indie Game Development Scene
1. Emerging Communities:
a Snapshot of the Brazilian
Indie Game Development Scene
Artur Mittelbach – PUCPR / IGDA Curitiba
Arthur Protasio – Fableware / IGDA Rio de Janeiro
Bruno Campagnolo – TECPAR / PUCPR
3. Learn the importance of nurturing indie
game development groups and
understand how internationalization is
crucial to this endeavor in Brazil.
TakeawayTakeaway
4. 1. Brazil vs Brasil
2. Language and Self-esteem
3. Localization: AAA and Indie
4. Brazilian Indies
5. Main Challenges
6. Future Perspectives
SnapshotSnapshot
10. 1. Brazil1. Brazil
● Emerging consumer market
● 4th in the world
● ~ US$700 million in sales
● Strong habit of cultural importation
● Few national blockbuster titles
● No Brazilian AAA companies
11. 1. Brasil1. Brasil
● Strong academic and game studies community
● History of advergames and outsourcing
● Favors globalization to content creation
● Grown from 2008 to 2013
● 42 dev groups 200+ dev groups
● 560 professionals 2.000 professionals
12. Global Game Jam
Number of locations:
1st EUA (123)
2nd Brazil (58)
3rd United Kingdom (28)
21. Huehuehue;
facebook.com/BrazilReviews
“Game completely in
English, […] hard to
believe this is from
Brazil, but I know
that’s a thing from
Brazilians that they
do not value their
own language”
“If it was a American
or European company
I would buy, I hate
Brazilians.”
2. Low Self-Esteem: Consequences2. Low Self-Esteem: Consequences
23. ● Online communities localize non-Brazilian
games.
● To the Moon, Gone Home, and Papers Please
had official Brazilian Portuguese translations.
3. Localization: Indie3. Localization: Indie
24. ● “I have an intermediate knowledge in english,
but my wife has none and she played [To the
Moon] today the portuguese version translated
by you, and believe me: It was magic to see
her sobbing and crying for something had
been in english she would not even play.”
3. Localization: Indie3. Localization: Indie
25. ● Brazilian games created in English
● Localization comes too early or too late
in the development
3. Localization: Indie3. Localization: Indie
27. Ballistic (2013)Ballistic (2013)
Browser based FPS for
Facebook
International publisher:
Rumble
Casual focus
One of the Top 5 Unity
Game Devs –
responsible for Unity
Bootcamp TechDemo
28. Knights of Pen and Paper (2012)Knights of Pen and Paper (2012)
International Mobile Hit
IGF Student Showcase
International publisher:
Paradox
29. Knights of Pen and Paper (2012)Knights of Pen and Paper (2012)
31. Oniken (2013)Oniken (2013) Killscreen
Oniken is a game made by Brazilians, in homage to
decades-old Japanese games that were made in the
style of American action movies, sold online to an
international audience. It’s globalization in action.
32. 5. Main Challenges5. Main Challenges
● Balancing international and national audience
● Providing quality localization
● Adapting cultural issues
● Raising awareness of Brazilian games
34. Learn the importance of nurturing indie
game development groups and
understand how internationalization is
crucial to this endeavor in Brazil.
TakeawayTakeaway
35. Emerging Communities: a Snapshot of the
Brazilian Indie Game Development Scene
Artur Mittelbach – PUCPR / IGDA Curitiba
arturfm@gmail.com
Arthur Protasio – Fableware / IGDA Rio de Janeiro
arthur.protasio@gmail.com
Bruno Campagnolo – TECPAR / PUCPR
brunodepaula@gmail.com
LINK for relevant data about the brazilian market
http://convergenciadigital.uol.com.br/cgi/cgilua.exe/sys/start.htm?infoid=30387&sid=18#.Uyf3htweZUc
http://g1.globo.com/jornal-hoje/noticia/2013/07/mercado-de-jogos-eletronicos-cresce-no-brasil-e-gera-empregos-na-area.html (1.6 billion)
http://www.abragames.org/wp-content/uploads/2013/04/Abragames-Pesquisa_2008.pdf (page 3)
http://www.fazenda.gov.br/resenhaeletronica/MostraMateria.asp?cod=904427 (36,6 each year)
=================================================
http://www.superdataresearch.com/blog/brazil-games-market/
http://g1.globo.com/jornal-da-globo/noticia/2012/10/pesquisa-ibope-traca-o-perfil-dos-jogadores-de-games-no-brasil.html
http://www.fazenda.gov.br/resenhaeletronica/MostraMateria.asp?cod=904427
http://g1.globo.com/jornal-hoje/noticia/2013/07/mercado-de-jogos-eletronicos-cresce-no-brasil-e-gera-empregos-na-area.html
http://www.gamasutra.com/view/news/195932/Should_you_consider_breaking_into_the_Brazilian_games_industry.php?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+GamasutraNews+%28Gamasutra+News%29
http://economia.ig.com.br/empresas/2013-07-08/industria-de-jogos-deslancha-no-brasil.html
http://g1.globo.com/economia/pme/noticia/2013/02/mercado-de-games-e-tendencia-de-bons-negocios-em-2013.html
http://blog.pucsp.br/csgames/files/2011/12/MercadoNacionalGames-Fernando-Chamis-2JGamer.pdf
http://www.noreset.net/blog/2012/09/22/ibope-lanca-pesquisa-inedita-no-brasil-sobre-games/
http://mercadodejogosbrasil.blogspot.com.br/2012/11/ibope-faz-pesquisa-sobre-games.html
A high self-esteem is essential for language learning - http://www.crdp.org/crdp/Arabic/ar-news/majalla_ar/pdf44/44_P31_34.pdf
Low Self Steem - http://www.brazzil.com/2004/html/articles/jul04/p138jul04.htm
http://www.brazzil.com/component/content/article/79-july-2004/2002.html
http://acervo-digital.espm.br/revista_da_espm/2005/mar_abr/o_melhor_do_brasil_e_o_brasileiro.pdf
Ver p.6 – talvez seja legal listar cada um dos itens da segunda coluna, levantados pela pesquisa do SEBRAE.
http://www.slideshare.net/LuisNassif/projeto-brasilidade-identidade-e-autoestima-final
Acabei de jogar(sei que já tinha que ter jogado, estava pendente aqui desde o DASH 03, que ouvi no lançamento). Tenho um conhecimento intermediário em inglês, mas minha esposa não, e ela jogou hoje a versão em português traduzida por vocês, e acreditem: Foi mágico vê-la ela soluçando de chorar por algo que, se estivesse em inglês ela sequer jogaria.