This document discusses ways to improve conversion rates on websites. It introduces the "FRODO" checklist, which stands for First Reaction, Orientation, Desirability, and Offers. Each step of the checklist is examined in detail, outlining factors like aesthetics, layout, and calls to action that can capture visitors' attention and encourage them to take desired actions like purchases. The document promotes signing up for online classes to learn additional techniques for boosting website leads and sales.
8. “HOW DOES THE SITE MAKE ME FEEL?”
♦ intuitive snap judgment
FIRST REACTION
9. “HOW DOES THE SITE MAKE ME FEEL?”
♦ intuitive snap judgment
♦ made within the first couple of seconds
FIRST REACTION
10. “HOW DOES THE SITE MAKE ME FEEL?”
♦ intuitive snap judgment
♦ made within the first couple of seconds
♦ emotional: deep-seated
FIRST REACTION
11. “HOW DOES THE SITE MAKE ME FEEL?”
♦ intuitive snap judgment
♦ made within the first couple of seconds
♦ emotional: deep-seated
♦ very influential
FIRST REACTION
31. “AM I IN THE RIGHT PLACE?”
♦ site must look promising to prospect at first glance
ORIENTATION
32. “AM I IN THE RIGHT PLACE?”
♦ site must look promising to prospect at first glance
♦ he must immediately be able to tell what it’s about
ORIENTATION
33. “AM I IN THE RIGHT PLACE?”
♦ site must look promising to prospect at first glance
♦ he must immediately be able to tell what it’s about
♦ …and feel comfortable within seven seconds
ORIENTATION
60. “DO MY GOALS MATCH THE AVAILABLE OPTIONS?”
OFFERS
61. “DO MY GOALS MATCH THE AVAILABLE OPTIONS?”
♦ make your objectives match your prospect’s
OFFERS
62. “DO MY GOALS MATCH THE AVAILABLE OPTIONS?”
♦ make your objectives match your prospect’s
♦ gradualize: develop logical thought sequences
OFFERS
63. “DO MY GOALS MATCH THE AVAILABLE OPTIONS?”
♦ make your objectives match your prospect’s
♦ gradualize: develop logical thought sequences
♦ lead capture = up to 4800% more sales
OFFERS
64. “DO MY GOALS MATCH THE AVAILABLE OPTIONS?”
♦ make your objectives match your prospect’s
♦ gradualize: develop logical thought sequences
♦ lead capture = up to 4800% more sales
♦ 1 main offer, but “either/or” beats “yes/no”
OFFERS