MRV is a Brazilian homebuilder and one of the largest in the world. It has over 36 years of history, having built over 300 thousand units. Some key points:
- MRV has over 16,754 employees and builds about 1 apartment every 3 minutes.
- It has a nationwide footprint, present in 142 cities across 20 Brazilian states and the federal district.
- MRV has competitive advantages through its large landbank, effective marketing campaigns, online and social media leadership, and strong sales structure with over 3,000 internal brokers.
- The company focuses on operational efficiencies such as standardization, mechanization, and new technologies to increase production speed and reduce costs.
2. Disclaimer
2
The material that follows is a presentation of general background information about MRV Engenharia e Participações S.A. and its subsidiaries (collectively, “MRV” or the “Company”) as of
the date of the presentation. It is information in summary form and does not purport to be complete. No representation or warranty, express or implied, is made concerning, and no
reliance should be placed on, the accuracy, fairness, or completeness of this information.
This presentation may contain certain forward-looking statements and information relating to MRV that reflect the current views and/or expectations of the Company and its
management with respect to its performance, business and future events. Forward looking statements include, without limitation, any statement that may predict, forecast, indicate or
imply future results, performance or achievements, and may contain words like “believe,” “anticipate,” “expect,” “envisages,” “will likely result,” or any other words or phrases of similar
meaning. Such statements are subject to a number of risks, uncertainties and assumptions. We caution you that a number of important factors could cause actual results to differ
materially from the plans, objectives, expectations, estimates and intentions expressed in this presentation. In no event, neither the Company nor any of its affiliates, directors, officers,
agents or employees shall be liable before any third party (including investors) for any investment or business decision made or action taken in reliance on the information and statements
contained in this presentation or for any consequential, special or similar damages.
This presentation does not constitute an offer, or invitation, or solicitation of an offer to purchase any securities. Neither this presentation nor anything contained herein shall form the
basis of any contract or commitment whatsoever.
The market and competitive position data, including market forecasts, used throughout this presentation was obtained from internal surveys, market research, publicly available
information and industry publications. Although we have no reason to believe that any of this information or these reports are inaccurate in any material respect, we have not
independently verified the competitive position, market share, market size, market growth or other data provided by third parties or by industry or other publications. MRV does not
make any representation as to the accuracy of such information.
This presentation and its contents are proprietary information and may not be reproduced or otherwise disseminated in whole or in part without MRV’s prior written consent.
4. 36 years of history
• Over 300 thousand units launched.
MRV was also considered the company
the has built the most in 2015,
reaching 2.1 million sq. meters.
• 80 thousand keys were delivered in
2014 and 2015, with an important mark
of 1 key delivered every 3 minutes.
• The most valuable brand in the sector,
according to “Isto É Dinheiro” magazine.
• Present in 142 cities.
• 1 out of 200 Brazilians is a MRV client.
• More than 16,754 employees, that
together build 1 apartment every 3
minutes.
• Certified by ISO 14001, OHSAS 18001.
• GHG Protocol, MRV+Verde and Obra
Verde MRV seals.
MRV is the largest homebuilder in Brazil and one of the largest in the world. During the past 36 years, we achieved
important goals such as:
• MRV grows and never forgets its
compromise with the society and
the environment. 4
5. 36 years of history
53.000 units per year 25.000 units per year 40.000 units per year
ADRs Level1
MRV
Foundation
Beginning of
relationship
Start of
Geographic
Diversification
Enactment of
Foreclosure /
Deed of Trust
by Financial
Institucions
Banks Resume
Mortgage
Lending
Private Equity
IPO
1st Negotiation
Correspondant
Equity Follow-On
MCMV 1
MCMV 2
MCMV 3
MRV LOG
foundation
6. Shareholders’ Structure
Free float represents
62% of shareholders’ equity.
444,139,684 common shares
* June 30, 2016
“Novo Mercado”,
the highest level of Corporate Governance
BM&FBovespa Novo Mercado : MRVE3
ADR OTCQX : MRVNY
MRVNY
Cusip code 553479106
ISIN code US5534791067
6
Daily average of negotiation in 2Q16 –
R$34.6 million
Rubens Menin T.
de Souza 35,9%
Executives and
Board Members
2,4%
Treasury Shares
0,7%
Orbis Investment
Management
Limited 11,6%
Other
Shareholders;
49,5%
8. Source : Itaú Presentation, jun/16
Real Estate Financing as % of GDP
Mortgage
In Brazil there is a significant housing demand, with rising and strengthening of low-income segment
High potential of credit expansion
in Brazil.
Source: FGV, OCDE, IBGE, United Nations, EY
8
Period 2007 2017 2030
Houses
(million)
56.2 72.4 93.1
Population
(million)
189.1 211.2 233.6
17%
17%
18%
15%
13%
9%
6%
3%
1%
11%
13%
14%
15%
15%
13%
10%
6%
3%
0 to 9
10 to 19
20 to 29
30 to 39
40 to 49
50 to 59
60 to 69
70 to 79
80 +
2010 2030
Population by age group
Brazilian population
in 2010:
190.755.799
Brazilian population
in 2030:
223.126.917
9. FGTS (CEF)
Resources
SFH - Brazilian Housing Finance System
Unit prices
FGTS
CEF
- Infrastructure
- Retirement
- Basic sanitation
Saving
Deposits
Reserve
Requirements
Resources
Available
Mortgage
lending
Borrowers
30%3
5%
65%
Loans at Market
rateOutside
SFH
SFH
SBPE
Resources
From 9.4%
1 to 12%
+TR
Starting from
11.0% 2 +TR20%
80%
R$ 493 billion
(Jul/16)
Source: Bacen
R$ 462.4 billion
(Jun/16)
Source: Caixa
Other
Resources
Starting from 10% 2 +TR
Units up to
R$225,000
Units up to
R$225,000 to
R$750,000*
Units up to
R$650,000*
Employers
Funding
9
Contributors
Until 05/03/2012:
6% per year+TR
After 05/03/2012:
If SELIC > 8.5% p.a.: TR + 6% p.a.
If SELIC ≤ 8.5% p.a.: 70% of
SELIC rate + TR
3% per year+TR
From 5% to
8.16% +TR
Notes:
1) If the client has a salary account in CEF the interest rate can reach 9.0%+TR. In BB it can reach 9.65%+TR.
2) If the client has a salary account in the bank, the interest rate can reach 10.7%+TR.
3) 20% for compulsory deposit (remunerated by SELIC) and 10% for additional compulsory (corrected by TR)
* States of DF, MG, RJ, SP: R$ 750,000; other states: R$ 650,000.
Borrowers
Borrowers
Borrowers
MRVFocus
MRVFocus
10. From 2016 to 2019 the FGTS budget is R$ 253.4 billion to
be invested in Housing.
FGTS
Net Collection (billion)
Obs: In 2007, retirement withdrawals increased significantly due to the spontaneous
retirement approval by Federal Supreme Court, reducing the net collection in the period.
Source: Caixa and FGTS – Management Report
10
Withdrawals (R$ billion)
12. # of Cities x Gross Margin
Competitive Advantages and Market Potential
Note: *Information from Statistics and Information Center, from João Pinheiro Foundation.
12
MRV inhabitants x Landbank in PSV
1.5 million
(R$ 3 bi)
2.4 million
(R$ 3.9 bi)
11.5 million
(R$ 24.8 bi)
3.5 million
(R$ 5.3 bi)
Southeast
South
Middle-west
Northeast
Potential market penetration per month
(in units)
13,719
MRV Actual
Performance
Additional
Potential
Total
Potential
Sales increment (0.72/1000 habitants)
Average sales / month (2015)
Nationwide Footprint
- Present in 20 States and Federal District
- 142 cities attended by the Company
13. 13
RioPreto
Uberlândia
RibeirãoPreto
Average Monthly Sales: 125
Inhabitants (MRV): 127,565 (28.83%)
Sales / 1000 MRV inhabitants: 0.98
Total population: 442,548
Average Monthly Sales: 100
Inhabitants (MRV): 198,543 (29.98%)
Sales / 1000 MRV inhabitants: 0.50
Total population : 662,362
Average Monthly Sales: 131
Inhabitantes (MRV): 174,625 (26.21%)
Sales / 1000 MRV Inhabitants: 0.75
Total population: 666,323
In the “MRV benchmark cities” we have na average of 0.72 units per month/1000 inhabitants
Market penetration in the “MRV benchmark cities”
Increasing penetration in existing cities.
14. In 2Q16, MRV achieved important marks among the
listed companies:
63% of launches market share in bracket II and III of
MCMV Program;
42% of total launches in the year.
Competitive Advantages – Market Leader in Brazil
Launches Eligible to MCMV
Nominal Value (R$ billion) (Groups II and III)
Note: The data are estimated and based on the listed Companies’ earnings releases.
% of launches in MCMV Program (Brackets II and III) – in PSV
14
*2016 considers the period from January to June.
% of total launches – in PSV
7.7
10.8
8.5
6.7
6.1
5.2 5.7
3.2
7.4
10.5
7.6
4.6
3.3
4.0
5.8
3.2
2009 2010 2011 2012 2013 2014 2015 2016
MCMV (Groups 1, 2 and 3) MCMV (Groups 2 and 3)
15. Sales channels:
We have over 3,000 internal brokers, 100% focused in MRV products.
We invest in training and sales techniques to enhance the productivity and quality of our sale process.
Management of commissioning policies of the internal team and definition of sales strategy.
15
Competitive Advantages – Sales Structure
16. Marketing Investment:
2 REACHING
1 ANNUAL INVESTIMENT
3 MAIN CHANNELS
140 Million Brazilians (70% of population)
R$ 100 Million
Television 26%, Internet 20%, Trade MKT 19%, Newspaper 5%,
Other medias: 30%
R$ 2 Billion in virtual sales per year.
130 virtual attendant focused in high quality
attendance located in Belo Horizonte.
1,100 brokers focused in attending prospects that
have initiated contact through internet segregated in
80 virtual bases all over Brazil.
Investments Results:
16
Competitive Advantages – Effective Marketing Campaigns
17. Sources: Google Analytics, MRV website, Blog, AppFacebook, App Android, App IOS and hotsites.
Corporate
website
17
Competitive Advantages – Online and Social Midia leadership
18. Resolved demands on 1st contact
91.92%
2016
Relationship Portal
General Accesses:
1,459,545
2016
54,836
Number of
Answered
Calls
Monthly Average –
March 2016
Costumer Service
“Conexão MRV”
+178,000
Views of the videos
“Conexão MRV”
#MeuMundoMelhor
+5,000,000
Views of the videos
#MeuMundoMelhor
Complaints:
0.32%*
Year 2016
MRV in Midias
361,186 followers in Twitter
607,601 followers in Google +
+3 million of Facebook fans
*Number of complaints over total clients (5 years) – Annual view
Client Relationship
18
Client Access:
67,246
Monthly Average of Single
Calls
22. COMPETITIVE ADVANTAGES
• Presence of an internal team responsible for prospection and legalization
• Knowledge and assertiveness in acquisitions
• Capacity of purchase in strategic locations
• Agility in the legalization process
Operational Advantages – Landbank
Landbank (in units) Landbank (in R$ billion)
ACCEDING CITIES *
• Highlight to the growth of acceding cities. The purchases have been done strategically
in cities with potential demand and that will generate profitability to the company.
• New acquisitions aim to balance inventory and reported cost reduction of 15% in
2015.
*Accendin city is a city that has a sufficient inventory to ensure the estimated sales pace for the region is attained, i.e., the estimated potential for the city;
22
2Q16
23. Production Team
Approximately 16,574 people dedicated to Production
Employees on a leadership position (directors, managers and
coordinators) have been working in the company for an average of 9 years.
At this time, we have 217 sites under construction, located in the following
areas:
Northeast 38 (16.9%)
Middle-west
15 (6.7%)
South 27 (12.0%)
Southeast 145 (64.4%)
10
Director
21 Managers
42 Coordinators
340 Engineers
316 Engineering Auxiliary and
Building Technicians
461 interns
16,754 in other positions, being 7,631 MRV
employees and 9,123 third part employees.
23
24. Operational Advantages – Mechanization and New Technologies
Hydraulic Kit
Reduced workforce
Less generated waste
Greater production rationalization
Better site organization
Standardized projects
Higher speed of production
Strategic equipment team
Simplification of projects
Economically viable
Greater environmental sustainability
Increased work security
Standardization, Mechanization
and Intelligent Processes
Concrete
Prefabricated and
standardized door
Aluminum Forms Hoisted Slab
24
25. Operational Advantages - Cost Improvement
Anos Nº dados Média
Desvio
Padrão
Coeficiente
de Variação
2012 76 30,84 5,491 17,8%
2013 117 29,26 3,918 13,4%
2014 98 29,99 4,785 16,0%
2015 66 28,19 4,083 14,5%
It is possible to identify a decrease in average cost,
reaching the lowest level in 4 years.
Our change also decrease by comparing 2012 to
2014. Which means that our projects are getting
more consistent, with a lower cost.
Years Sample Average Stand.
Deviation
Coef. of
Variation
Boxplot of the Sum of the projection cost
Sumofthevalueofprojection
cost
Histogram of the Sum of the projection cost
Frequency
Year
Sum of projection cost value
Increase of efficiency results in:
Less discrepancy in costs and quality;
Lower execution cost 26
26. PI (Productivity Index): Shows how many people are necessary to
build one unit. The guideline is: the lower the indicator, the better
the result.
PS (Production Speed): Shows the monthly POC of the ongoing
projects. The guideline is: the higher the indicator, the better the
result.
Increase in production capacity in 1Q16, reflecting a decrease of 23% in PI (Productivity Index) in relation to 2015.
Increase of 23% in the PS (Production Speed), in 2015 compared to 2014.
Production in 1H16: over 17,045 units.
Operational Advantages - Execution
27
27. Gross Margin evolution is due to:
• Renegotiation with Suppliers
• Increase of Productivity (PI)
• Reduction of discrepancy between projects
• Better conditions for land purchase
27
Operational Advantages – Gross Margin
28. Note: Units presented in (‘000) units.
28
Operational Advantages – Delivered Units
Delivered Units - 2015
29. • R$ 4.8 Billion in payments in 2015
• 55 thousand Invoices received per
month
• 18 thousand Employees paid per
month
• 285 Employees
SSC – Shared Service
Center
• + 4.8 million views of
#MeuMundoMelhor videos.
• + 3.6 million acesses to the
Relationship Portal in 2015
• + 640 thousand estimated calls
answered in 2015
• 130 employees
• 166 thousand active clients
• R$ 450 million collected per
month
• + 3,000 current accounts
reconciled per month
• + 3,000 new registered contracts
per month
• 295 employees
• R$ 86 million of investment in IT
(5 years)
• 11,000 IT users
• 15 million of scanned documents
• 99 employees
• R$ 17,4 mn invested in inovation
Operational Advantage - Administrative Structure
Lower
G&A/Net
Revenue in
the sector
Client Relationship
and Internal
Communication
Information of
Technology
Specialized Services
29
30. Productivity - G&A / Net Revenue – 2Q16
4.16x
2.97x
2.62x
2.60x
2.19x
1.35x
1.25x
1.19x
1.15x
Due to our strong and
efficient operation, we
are able to dilute
expenses and report the
best G&A/Net Revenue
ratio in the sector.
30
Operational Advantage – Efficient Administrative Structure
6.79x
1.03x
32. Financial Advantages – “Crédito Associativo”
Since simultaneous sales process started, MRV has
considerably decreased its collection period, contributing to
less working capital need per project launched.
32Working Capital Need = Payables – Receivables (inventory not included)
33. Highlights:
Greater corporate rating in the sector (brAA-) by Fitch and Standard & Poor´s.
Enhancement of systems and processes from CEF in 2011 → benefits since 2012;
Growth of operations from BB in “Crédito Associativo” model, started in 2013.
Financial Advantages
Consistent Cash Generation and low leverage
3 years of recurrent generation
33
38. 38
Subsidiaries
Shopping Centers Strip Malls Industrial Lots
Present in 25 cities and 9 estates
Extended experience in creating business and developing assets.
Controls complete cycle of development, construction and administration of its assets.
100% Greenfield
Full control of cycle,
Multi-tenant
Projects in modules
Flexible architecture
2 to 10 year contracts
39. 39
Executives
60%
40%
Development and commercialization of urban lots in residential, commercial and industrial segments, all
sustainably developed.
Subsidiaries
Urbamais operates (i) researching and identifying distinguished areas,
aiming to boost the success of its allotments, and (ii) planning and
executing the infrastructure and urbanism with high quality and
environmental awareness.
The company’s advantages are based on the following pillars: strategic
location of its allotments, operational excellence, cost-benefit of the
projects, quality of infrastructure and urbanism, relationship with its clients
and professional management.
40. Landbank with PSV of R$2.4 billion;
565 commercialized units in 1H16, equivalents to a PSV of R$45.8 million;
SOS of 63% in 1H16
Project delivery: 1st delivered allotment, the Parque Atlanta, with total
PSV of R$354mn and 335 plots. By the end of 2Q16, 90% of its units were
already sold.
Launches: During 2Q16, Urbamais launched its 4th project – Jardim de
Campos, with 464 plots and a PSV of R$28mn. In only two weeks, 50% of
the plots were already sold.
Equity: R$ 24 million
MRV share: 60%
Portfolio %LOG (in GLA) – 151,574,610 sq. meters of GLA
Approved GLA – 1,028,328 sq. meters (%LOG)
Delivered GLA – 627,251 sq. meters (%LOG)
Net Revenue: R$ 48 million
Adjusted Ebitda: R$ 36.5 million
Equity: R$1.5 Billion
MRV share: 38%
40
1H16 Highlights 1H16 Highlights
Results from Subsidiaries
41. 41
Leonardo Corrêa
Chief Financial and Investor Relations Officer
Ricardo Paixão
Investor Relations and Financial Planning Officer
Matheus Torga
Investor Relations Manager
Phone: (+55 31) 3615-8153
E-mail: ri@mrv.com.br
This presentation is also available on our website:
ri.mrv.com.br
Contacts