Apresentação realizada pelo escritor Darian Rodriguez Heyman, durante o Festival ABCR 2016, de 04 a 06 de maio.

1. Tendências tecnológicas
e ferramentas úteis para
as organizações
Darian Rodriguez Heyman
Darian@DarianHeyman.com

2. intervalo de
vídeo

3. Inspirou...

4. Inspirou...
a ação

7. A Note on
Tin Cup Fundraising

8. • Social: Tips & Tools
• Mobile: Why & How
• Q&A
Agenda

16. Why Social
Fundraising?
• 49% of Brasileiros are Social
• Average Usage: 3.3 Hours/Day
• Social Giving Grew 70% 2013-14
• People Give to People
• The Most Powerful Form of Ask
is a “Peer Ask”
• Turn Your Donors Into Fundraisers

17. Social Media:
Top Tips

18. Ask Questions

19. Create an
Editorial Calendar

20. • When: By Date & Time
• What: Focus/Content
• What: Media (Photos, Video)
• Who: Author
• Where: Platform
Create an
Editorial Calendar

22. When to Post:
Create an
Editorial Calendar

23. When to Post:
Create an
Editorial Calendar
Mornings
8-9 AM

24. When to Post:
Create an
Editorial Calendar
Mornings
8-9 AM
Lunch
12-1 PM

25. When to Post:
Create an
Editorial Calendar
Mornings
8-9 AM
Lunch
12-1 PM
End of Day
4:30-6 PM

26. When to Post:
Create an
Editorial Calendar
Mornings
8-9 AM
Lunch
12-1 PM
End of Day
4:30-6 PM
Night
9:30-11 PM

27. When to Post:
Create an
Editorial Calendar
Mornings
8-9 AM
Lunch
12-1 PM
End of Day
4:30-6 PM
Night
9:30-11 PM
Weekends vs. Wednesdays

28. Use Scheduling Tools

29. • Twitter 130 Characters
• FB < 80 Characters
Source:
Bufferapp.com

30. • Facebook 1-2/Day
• Twitter 1+/Day
Frequency of Posts

31. Post Photos & Videos

33. Think
50/50

34. Map Donations to Impact
• Think Incrementally

36. Make Your Donate
Button Shine
• 3 Experiments:
Button, Levels, Impact
• 3 Click Rule

37. Pick a Platform
INGREDIENTS FOR ORGANIZING

38. Recognize & Respond

39. Say Thank You!

40. • www.facebook.com/nonprofits
• nonprofits.fb.com
• www.google.com/nonprofits
• www.Fundraising123.org
• www.bethkanter.org
• www.TechSoup.org
• www.SM4NP.org
• www.nten.org
RESOURCE REVIEW

44. Mobile Users Share Double

47. The Web’s New Doorway

48. • Fundraising: Capitalize on New
Channels
• Advocacy: Mobilize the Masses
• Marketing: Amplify Your Voice
• Volunteer Recruitment &
Management
• Program & Operational
Efficiencies
Mobile Impact

50. Plan for Success
Mobile
Matrix™ Staff Donors Volunteers Clients The Public
Revenue
Efficiency
Communication
Service
Form Follows Function

51. • Step One: Benchmark
Current Traffic
• Step Two: Get Responsive
• Cross-Platform Integration
is Key
• 2013: Smartphone Sales Tip
Embrace The Mobile Web

54. • Focus on Adding Value to
Searchers
• Remember the 2 Second Rule
• Donate Buttons: Top & Bottom
• K.I.S.S., Esp. Donations: One Call
to Action
• Photos & Videos Rule (Vs. Text)
• Be Generous with White Space
The Mobile Web

55. Website vs. Apps

56. Bring Your Own Device
• Save $300 - $1,300/Emp/Year Plus
Increased Productivity: 1 Hour/Day
• Keys: Access & Removal

59. • www.Fundraising123.org
• www.SM4NP.org
• www.SparrowMobile.com
• Google GoMo
http://bit.ly/1kWVj34
• Mobile for Good, Heather
Mansfield
RESOURCE REVIEW

60. questões?
Darian@DarianHeyman.com
+001 (415) 637-5062