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Introducing design thinking

Zaana Jaclyn
Zaana Jaclyn
Zaana JaclynStrategic and Human Centred Designer

Guest lecture to first year Bachelor of IT students at Queensland University of Technology in unit INB103 Industry insights, 8 March 2013. Please note: due to the introductory nature of this lecture to the concept many of the resources have been adapted from the Stanford D School cc licensed resources.

Introducing design thinking

1 de 31
introducing...
      design thinking
              
                
             
Zaana Howard | Associate Lecturer | Information Systems School
                    QUT | 8 March 2013
two things:
What is design thinking?
The design thinking process
what is
    design thinking?
design is changing...




                             Designer chairs, “Eames Duo 2” by moguphotos 
                   http://www.flickr.com/photos/bygenejackson/3112409205/
design is evolving...




                         h"p://designtaxi.com/ar4cle.php?ar4cle_id=415	
  	
  
to design
thinking…


                                     Timeline detail by Garrettc
             http://www.flickr.com/photos/garrettc/2575214144/
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Introducing design thinking

  • 1. introducing... design thinking Zaana Howard | Associate Lecturer | Information Systems School QUT | 8 March 2013
  • 2. two things: What is design thinking? The design thinking process
  • 3. what is design thinking?
  • 4. design is changing... Designer chairs, “Eames Duo 2” by moguphotos http://www.flickr.com/photos/bygenejackson/3112409205/
  • 5. design is evolving... h"p://designtaxi.com/ar4cle.php?ar4cle_id=415    
  • 6. to design thinking… Timeline detail by Garrettc http://www.flickr.com/photos/garrettc/2575214144/
  • 7. design thinking starts with... We are Snook http://web.fumsi.com/go/article/use/64147
  • 8. design thinking is a human centred & collaborative approach to problem solving that is creative, iterative & practical. (Brown, 2008)
  • 9. design thinking integrates... business (viability) people technology (desirability) (feasibility) Adapted  from  Brown  (2008).    
  • 10. Is a balance of thinking... From  Mar4n  (2009)  
  • 11. a note on language: user centred design; human centred design; user experience; design thinking (+ more...) often interchanged, all related but each has its own distinct definition, history and foundations
  • 12. the design thinking process
  • 13. design thinking comprises mindsets & modes
  • 14. design thinking mindsets empathy show don’t tell experiment h"p://dschool.stanford.edu/wp-­‐content/uploads/2011/03/BootcampBootleg2010v2SLIM.pdf   14  
  • 15. design thinking mindsets mindfulness action oriented collaboration h"p://dschool.stanford.edu/wp-­‐content/uploads/2011/03/BootcampBootleg2010v2SLIM.pdf   15  
  • 16. design thinking modes Hassno Platner Institute of Design design thinking modes
  • 17. design thinking modes Empathy: when you feel what the other person is feeling and can mirror their expression, their opinions, and their hopes. Why? to discover people’s explicit and implicit needs so that you can meet them through your design solutions. Hassno Platner Institute of Design design thinking modes
  • 18. example understanding how the elderly with arthritis take medication 85 years by jaded one http://www.flickr.com/photos/druggedmoon/18505313/
  • 19. design thinking modes Define: Defining the problem using a unique, concise reframing of the problem that is grounded in user needs & insights Why? expose new opportunities by looking at things differently; guide innovation efforts; make sure we’ve identified something worth working on Hassno Platner Institute of Design design thinking modes
  • 20. design thinking modes Ideate: generating many possible solutions to a problem Why? generate maximum innovation potential in a short amount of time; incorporate different perspectives; build excitement Hassno Platner Institute of Design design thinking modes
  • 21. example design thinking for better healthcare derived from experience from hotel and airline industries http://www.psfk.com/2010/02/does-healthcare-need-a-shot-of-design-thinking.html http://www.priestmangoode.com/content/uploads/The-Health-Manifesto.pdf
  • 22. design thinking modes Prototype: is creating a concrete embodiment of a concept which becomes a way to test your hypotheses get you closer to your final solution Why? to gain empathy; to explore; to test; to inspire Hassno Platner Institute of Design design thinking modes
  • 23. prototyping fail early fail often cost of failure vs. project time
  • 24. design thinking modes Test: test your concept with users using your prototypes/ Why? To understand how users understand and use the concept. It is a way of continuing to gain empathy for your users and evaluate your solution. Hassno Platner Institute of Design design thinking modes
  • 25. example Mayo Clinic exam room redesign Watch a video about the exam room rediesign: http://www.youtube.com/watch?v=h8eftsNB9xs
  • 27. non linear process example Brown  (2008)  
  • 28. modes of thinking flare focus Hassno Platner Institute of Design, Stanford University
  • 29. how design feels Daniel Newman, Central Office of Design
  • 30. key is collaboration: most problems are too complex for one person. multiple perspectives, skills, disciplines, experiences and knowledge is key.
  • 31. top three takeaways: •  design thinking is an approach to problem solving & innovation •  5 modes of design thinking guide the design process •  people first! Zaana Howard | QUT @zaana | zaanahoward@gmail.com | zaanahoward.com