Emirates

NOT AVOID TO REPRODUCE - USED EXCLUSIVE TO BUSINESS CLASS Teacher: Hans Hug
Tiago Antonio Ferreira da Silva USED EXCLUSIVE TO BUSINESS CLASS Teacher: Hans Hug Classes on Friday
Research Project about: Emirates Group
Tiago Antonio Ferreira da Silva
Business Class
Teacher:Hans Hug
Due data week 8
Turm:4 / 2011

Indice
1.History of Emirates
2.Mission
3.Values
4.Emirates core business
4.1 Leisure Division
4.2 International Cargo Division
4.3 Airline IT Developer
5.Modernism and Tecnology
6.Emirates S.W.O.T. Analysis
6.1 Strengths
6.2Weakness
6.3Opportunities
6.4 Threats
7.Emirates Net Profit and Net Margin
8.Commitment to acting sustainably
9.Conclusion

•Fly Emirates started on 25 th October,1958.
•Emirates headquarters based on Dubai.
•Emirates is totally owned by the Government of Dubai.
•Emirates started with only two aircraft leased a Boing 737 and Airbus 300 B4
Boing 737 Airbus 300 B4

2.Mission
3.Values
6.1 Strengths
6.2Weakness
6.3Opportunities
6.4 Threats
9.Conclusion

Strategical location
Emirates provide Flights for 6 continentes.

Emirates Fleet – Past,Present and Future
Started Now Until 2015
2 193 400

Emirates
• “ Commited to the highest
standards in everything we do.”
• “Take care about the
enviroment and communities
they serve.”
• Ethics.
• Carring for the employess and
stakeholders.
• Strong and stable leardership team.
• Calculated decision-making.
• Ground back ideas...
3. VALUES2.MISSION

2.Mission
3.Values
6.1 Strengths
6.2Weakness
6.3Opportunities
6.4 Threats
9.Conclusion

More than 64
Business Area

4.Emirates Core Business
4.2Travel and Tourism
4.3Ground Handing4.1 International
cargo division

4.1 Cargo Division
This division provides cargo solution to
more than 100 airports across the globe
It ended up 2010/2011 with 1.8
million tonnes of cargo
Strategic Vision Creating a truly global distribution network, through adding value
to our customers’ supply chains, by providing quality innovative solutions with a
relentless focus on improving service and containing costs
Mission StatementeIs“To deliver the highest standards of product quality to support business logistics
within the air transportation industry and to achieve complete customer satisfaction through
innovation and refinement of service levels.”

......in the Emirates history a aircraft had dropped!
N E V E R

Emirates has carried about 31.4 million passengers since the beginning of the company
Emirates has a compound of Hotels and Resorts, including:
Dubai Marriot Harbor
Al Maha a luxury collection Desert
Resort and Spa Premmier Inn
Le Meridien
Wolgan Valley Conservation Hotel

4.3 Emirates IT developer.
Emirates provides it solution to the Emirates Group and other major airlines across the world.
What it means?

4.3 Emirates IT developer.
Emirates provides it solution to the Emirates Group and other major airlines across the world.
What it means?
Emirates offer Information and Tecnology for other companies.

6.Emirates SWOT Analysis 2011 - 2012
•NEW AIR FLEET.
•STRONG BRAND EQUITY.
•GOOD RELATIONSHIP WITH CUSTOMERS.
•EXCELLENT PRODUCTS.
•MOTIVATING EMPLOYESS.
•ADAPT TO CHANGING MARKET
CONDITIONS QUICKLY.
•PRESENT IN THE 6 CONTINENTS
•STRONG CORPORATE CULTURE.
DOESN´T CATER IN MANY ROUTES
MAYINLY IN USA.
ARROGANT
•EMERGER MARKETS G.E. BRICKS
•BEEN OPEN TO COMPETITION.
•NEW DESTINATIONS.
•193 AIR CRAFT ON ORDER.
•TAKEOVER = AQUISITIONS
•POSSIBLE DOWN CYCLE IN THE CREDIT
ENVIROMENT TRIGGED BY THE
PREVALLING NEGATIVE GLOBAL
SENTIMENTE
•TAXES INCREASES.
•SHARP INCREASE IN THE COST OF FUEL
•COMPETITION
Strengths
ThreatsOpportunities
Weaknesses
INTERNAL
EXTERNAL

6.1 Strengths
• NEW AIR FLEET.
• STRONG BRAND .
• GOOD RELATIONSHIP WITH CUSTOMERS.
• EXCELLENT PRODUCTS.
• MOTIVATING EMPLOYESS.
• ADAPT TO CHANGING MARKET CONDITIONS QUICKLY.
• PRESENT IN THE 6 CONTINENTS
• STRONG CORPORATE CULTURE.

6.2 Weakness
• DOESN´T CATER IN MANY ROUTES MAYINLY IN USA.
• Arrogant image and position in the aerial market.

6.3 Opportunities
• EMERGER MARKETS G.E. BRICKS
• BEEN OPEN TO COMPETITION.
• NEW DESTINATIONS.
• 193 AIR CRAFT ON ORDER.
• TAKEOVER = AQUISITIONS

6.4 Threats
• POSSIBLE DOWN CYCLE IN THE CREDIT ENVIROMENT
TRIGGED BY THE PREVALLING NEGATIVE GLOBAL
SENTIMENTE
• TAXES INCREASES.
• SHARP INCREASE IN THE COST OF FUEL
• COMPETITION

Emirates sponsorship
http://www.emirates.com/english/about/advertising/advertising.aspx

8.The Emirates Group commitment to acting sustainably
Young and advanced aircraft fleet permits take care about the enviroment.
How? Saving fuel and reducing emissions of CO2. And?
Creation of….

7.The Emirates net profit and net margin
http://www.airlineleader.com/regional-focus/emirates-airline-ends-the-year-on-a-high
World economic crises

Emirates Overwiew
•Based on Dubai United Arab Emirates
•Date of Foudation : 25 October1985
•Largest airline in the midle west and fourth largest in the world
•Operates more than 2400 passengers per week.
•Act in 38 countries and 111 cities.
•Employes over than 50.000 people.
•Emirates has a world face in travel and tourism.
•Emirates has one of the youngest and modern fleets in the sky, 150 air craft.( New
order...193 aircraft )
•In about fifty years working Emirates achivied more than 400 awards for excellence
worldwide.

Conclusion
•With lass than 30 years in the aerial market The Emirates Group has become one of
the most important conglomarates in the world.
•Emirates is ranked as the fourth biggest airline company.
•Emirates is improving your quality and looking for new opportunities.
•Emirates are investing in new tecnologies related new air crafts.
•Employees are really motived working there.
•Certainly Emirates will be the biggest airlines in the world quickly.

Emirates

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Emirates