Tommy Hilfiger começou sua carreira em 1969 vendendo jeans customizados e fundou sua marca de moda de sucesso global. A Tommy Hilfiger foca no público jovem com estilos ousados e qualidade. A marca oferece roupas masculinas, femininas e infantis.
Trabalho realizado pelos alunos do Curso de Produção de Moda do CEFET-MG campus Divinópolis sobre a marca e os estilistas Dolce e Gabbana, conhecida como D&G, um importante marca italiana.
O grupo Benetton foi fundado em 1965 por Luciano Benetton e sua família na Itália, começando com a venda de pulôveres feitos pela irmã de Luciano. A marca expandiu-se rapidamente e tornou-se uma das maiores empresas de moda do mundo, com lojas em mais de 120 países e diversificando seus produtos para toda a família. As campanhas publicitárias polêmicas do fotógrafo Oliviero Toscani ajudaram a aumentar ainda mais a notoriedade da Benetton.
Tommy Hilfiger founded his clothing label in 1985 and saw great success in the 1990s when his clothes became popular among hip hop artists and gangsta rappers. By the mid-1990s, Hilfiger had become a leading designer brand in the US with over $1.8 billion in annual revenue and 5,000 employees. However, sales began declining in the 2000s and Hilfiger sold his company to Apax Partners in 2006, who later sold it to Phillips-Van Heusen, the owner of Calvin Klein, for $3 billion in 2010.
Tommy Hilfiger visual merchandising manager responsibilities include:
- Supporting new and existing retail stores through store layout approval, visual plans, and staff training.
- Supporting new Shop-in-Shop openings with layouts, assortment selection, and visual plans.
- Providing seasonal visual merchandising guidelines to maximize opportunities in stores.
- Translating seasonal themes into sales showrooms and product presentations.
- Supporting sales teams through key account showroom merchandising and sell-in.
Tommy Hilfiger has strict guidelines for how items should be displayed in their stores. The author interned at Tommy Hilfiger USA, where their responsibilities included setting up mannequins and window displays according to these guidelines. For example, button-down shirts must have popped collars and rolled sleeves, pants must be sized and color-coordinated with the top pants unbuttoned, and folded polo shirts must have flags facing out in balanced stacks of no more than 5 shirts. The author gained experience in visual merchandising through this internship.
This document discusses a company's marketing strategy and includes sections on the company profile, market segmentation, product positioning, target customers, marketing strategies, and a conclusion.
- Tommy Hilfiger is an internationally recognized American lifestyle brand founded in 1985 that is known for its preppy classic American style. It had global retail sales of $6.7 billion in 2014.
- The brand is owned by PVH Corp. which acquired it in 2010. It delivers premium quality clothing and accessories for men, women and children worldwide.
- Tommy Hilfiger has won awards including the CFDA's Geoffrey Beene Lifetime Achievement Award and had its headquarters in Amsterdam, Netherlands.
Trabalho realizado pelos alunos do Curso de Produção de Moda do CEFET-MG campus Divinópolis sobre a marca e os estilistas Dolce e Gabbana, conhecida como D&G, um importante marca italiana.
O grupo Benetton foi fundado em 1965 por Luciano Benetton e sua família na Itália, começando com a venda de pulôveres feitos pela irmã de Luciano. A marca expandiu-se rapidamente e tornou-se uma das maiores empresas de moda do mundo, com lojas em mais de 120 países e diversificando seus produtos para toda a família. As campanhas publicitárias polêmicas do fotógrafo Oliviero Toscani ajudaram a aumentar ainda mais a notoriedade da Benetton.
Tommy Hilfiger founded his clothing label in 1985 and saw great success in the 1990s when his clothes became popular among hip hop artists and gangsta rappers. By the mid-1990s, Hilfiger had become a leading designer brand in the US with over $1.8 billion in annual revenue and 5,000 employees. However, sales began declining in the 2000s and Hilfiger sold his company to Apax Partners in 2006, who later sold it to Phillips-Van Heusen, the owner of Calvin Klein, for $3 billion in 2010.
Tommy Hilfiger visual merchandising manager responsibilities include:
- Supporting new and existing retail stores through store layout approval, visual plans, and staff training.
- Supporting new Shop-in-Shop openings with layouts, assortment selection, and visual plans.
- Providing seasonal visual merchandising guidelines to maximize opportunities in stores.
- Translating seasonal themes into sales showrooms and product presentations.
- Supporting sales teams through key account showroom merchandising and sell-in.
Tommy Hilfiger has strict guidelines for how items should be displayed in their stores. The author interned at Tommy Hilfiger USA, where their responsibilities included setting up mannequins and window displays according to these guidelines. For example, button-down shirts must have popped collars and rolled sleeves, pants must be sized and color-coordinated with the top pants unbuttoned, and folded polo shirts must have flags facing out in balanced stacks of no more than 5 shirts. The author gained experience in visual merchandising through this internship.
This document discusses a company's marketing strategy and includes sections on the company profile, market segmentation, product positioning, target customers, marketing strategies, and a conclusion.
- Tommy Hilfiger is an internationally recognized American lifestyle brand founded in 1985 that is known for its preppy classic American style. It had global retail sales of $6.7 billion in 2014.
- The brand is owned by PVH Corp. which acquired it in 2010. It delivers premium quality clothing and accessories for men, women and children worldwide.
- Tommy Hilfiger has won awards including the CFDA's Geoffrey Beene Lifetime Achievement Award and had its headquarters in Amsterdam, Netherlands.
Tommy Hilfiger is an American lifestyle brand known for its classic, cool American style. It targets consumers aged 25-45 seeking a new interpretation of classic American style. The brand has expanded from men's sportswear in 1985 to a complete premium lifestyle collection including apparel, footwear, accessories and home goods. It has a global network of over 1000 retail stores, including 350 owned stores and over 650 franchise stores. The brand was originally partnered and launched in the US by Indian entrepreneur Mohan Murjani in 1985, who also launched it in India in 2004, but PVH Corp has since acquired all rights.
Prada was founded in 1913 in Milan, Italy as a leather goods shop by Mario Prada. It began as a supplier of luxury goods to the Italian royal household. In the 1970s, Miuccia Prada joined the company and took over leadership with her husband Patrizio Bertelli. Under their leadership, Prada has grown to become a global luxury brand with over 250 boutiques worldwide and annual revenues over $2 billion. Prada is known for its high-quality leather goods, shoes, ready-to-wear collections and accessories.
Mario Prada founded Prada in 1913 in Milan, Italy as a leather goods shop. The company is now led by Miuccia Prada, Mario's granddaughter. Prada designs luxury goods like leather accessories, clothing, perfumes and more. It is known for its clean designs and high quality materials. Some iconic Prada bags include classic boxy styles and embellished designs made with rich textures like boucle. Prada represents Italian craftsmanship and continues to be a leader in luxury fashion.
O documento discute um novo catálogo de moda da Tommy Hilfiger, com comentários sobre itens como t-shirts, calções, roupa interior e tênis, e como a marca faz roupa confortável e de boa qualidade.
O anúncio descreve as especificações e características de um barco chamado Mestra 18.0, incluindo detalhes como capacidade para 8 passageiros, tanque de combustível de 60 litros, motor de 60 a 135 cavalos, e convidando o leitor a conhecer mais detalhes no site ou visitando a loja física.
The document contains a list of product codes, descriptions, and prices. There are over 50 entries listing product codes beginning with letters A through A34522G, along with the description "P. Público" (Public Product), and prices ranging from $2000 to $6900.
Catálogo de roupas importadas Bruno Dutra v1BrunoMirai
"Catálogo de roupas importadas direto dos EUA"
As melhores marcas com os melhores preços!
Temos abercombrie, aeropostale, hollister, tommy, ralph lauren e várias outras marcas que fazem sucesso nos dias atuais!
Dúvidas? Entre em contato: brunodutra93@hotmail.com
Tommy Hilfiger uses Every Angle for SAP supply chain transparency and perform...Every Angle US
Tommy Hilfiger and Calvin Klein were both acquired by PVH, one of the largest lifestyle brands companies. When Calvin Klein was acquired, it did not use SAP for its business processes. A complex project was initiated to migrate Calvin Klein's data from its non-SAP system to Tommy Hilfiger's SAP system. Every Angle software helped ensure a smooth migration of master and transactional data while maintaining data quality and process quality. The migration was completed in under six months with Every Angle's support in data checks and issue identification.
Agatha Ruiz de la Prada is a famous Spanish designer born in 1960 in Madrid. She is known for her colorful, geometric designs featuring symbols like clouds, rainbows, hearts, and stars, which she calls her "happy clothes." Agatha designs clothing, accessories, and other items for women, men, children, as well as shoes, perfumes, dolls, and furniture.
Slipknot is an American heavy metal band formed in 1995 that has 9 members who all wear masks and uniforms. Some of their songs have been nominated for Grammys and they have sold over 20 million albums worldwide. Their self-titled debut album was released in 1999 and they have since released several successful studio and live albums. The band's lineup has changed over time but currently consists of 9 members including Corey Taylor on vocals.
Paul Smith was an American artist born in 1921 in Philadelphia who lived until 2007. The document provides his name, birthplace, dates of birth and death, and the city he was from, but does not include any other biographical or artistic details.
Vera Wang is an American fashion designer known for her wedding gowns and bridesmaid dresses. She was formerly a competitive figure skater, but went into fashion after failing to make the US Olympic team. She designs dresses for both figure skating competitions and exhibitions. Vera Wang was born in New York City to Chinese immigrant parents. She attended The Chapin School and Sarah Lawrence College, and began figure skating at age six.
Millennial is a boutique located in Chicago that sells high-end clothing brands. It targets innovators between ages 25-60 through its minimal, sophisticated interior and selection of luxury brands up to $5,000 per item. The store aims to reflect the urban style of cities like Chicago through its neutral color palette, leather and textured fabrics, and emphasis on street trends. Its single flagship location is on Huron Street in downtown Chicago to attract the local elite customer base.
Hubert de Givenchy was a French fashion designer born in 1927 in Beauvais, France. He moved to Paris at age 19 to study at the Ecole des Beaux Arts. In 1952, he established his fashion house, House of Givenchy. Givenchy had a long and successful career, dressing celebrities such as Audrey Hepburn. He sold Givenchy to Louis Vuitton Moet Hennesy in 1988 and retired in 1995, passing creative direction to several successors, including John Galliano and Ricardo Tisci.
Apresentação CALERIELIFE APN CURTA 34 SLIDES PLANO DE MARKETING 10-JUNHO-2024...CalerieLife Brasil
Converse com Luciano Gonzaga no WhatsApp: +55 16 993108601
https://wa.me/message/AU4DIQDH5V7JF1
A nossa missão na CalerieLife é ajudar as pessoas a viverem uma vida com mais objetivos através de uma melhor saúde, de uma aparência e de um sentimento mais jovens, e de um abrandamento ou mesmo de uma inversão do processo de envelhecimento.
Os nossos incríveis Parceiros de Marca gostam de construir negócios de sucesso simplesmente partilhando os nossos produtos e sistemas revolucionários.
Na CalerieLife, acreditamos no envelhecimento através da dieta, do exercício e do jejum.
A CalerieLife promove a restrição calórica (RC) como uma prática integral na saúde celular equilibrada e na instigação de uma perda de peso saudável.
Com a CalerieLife, intervimos ao nível celular para impulsionar a produção de NAD+ e ajudar a promover uma gestão de peso mais sensata e saudável.
Sempre em frente! +55 16 993108601
#calerie #caleriehealth #caleriebrasil #caleriebrazil #calerieHealthBrasil #calerieLifeBrazil #calerieglobal #calerieoficial #caleriebrasiloficial #caleriehealthoficial #calerieLifeBr #CalerieLifeBrazil #calerielife #calerielifebrasil #CalerieLife #health #wellness #supplement #lifespan #calerielifebrasil
Tommy Hilfiger is an American lifestyle brand known for its classic, cool American style. It targets consumers aged 25-45 seeking a new interpretation of classic American style. The brand has expanded from men's sportswear in 1985 to a complete premium lifestyle collection including apparel, footwear, accessories and home goods. It has a global network of over 1000 retail stores, including 350 owned stores and over 650 franchise stores. The brand was originally partnered and launched in the US by Indian entrepreneur Mohan Murjani in 1985, who also launched it in India in 2004, but PVH Corp has since acquired all rights.
Prada was founded in 1913 in Milan, Italy as a leather goods shop by Mario Prada. It began as a supplier of luxury goods to the Italian royal household. In the 1970s, Miuccia Prada joined the company and took over leadership with her husband Patrizio Bertelli. Under their leadership, Prada has grown to become a global luxury brand with over 250 boutiques worldwide and annual revenues over $2 billion. Prada is known for its high-quality leather goods, shoes, ready-to-wear collections and accessories.
Mario Prada founded Prada in 1913 in Milan, Italy as a leather goods shop. The company is now led by Miuccia Prada, Mario's granddaughter. Prada designs luxury goods like leather accessories, clothing, perfumes and more. It is known for its clean designs and high quality materials. Some iconic Prada bags include classic boxy styles and embellished designs made with rich textures like boucle. Prada represents Italian craftsmanship and continues to be a leader in luxury fashion.
O documento discute um novo catálogo de moda da Tommy Hilfiger, com comentários sobre itens como t-shirts, calções, roupa interior e tênis, e como a marca faz roupa confortável e de boa qualidade.
O anúncio descreve as especificações e características de um barco chamado Mestra 18.0, incluindo detalhes como capacidade para 8 passageiros, tanque de combustível de 60 litros, motor de 60 a 135 cavalos, e convidando o leitor a conhecer mais detalhes no site ou visitando a loja física.
The document contains a list of product codes, descriptions, and prices. There are over 50 entries listing product codes beginning with letters A through A34522G, along with the description "P. Público" (Public Product), and prices ranging from $2000 to $6900.
Catálogo de roupas importadas Bruno Dutra v1BrunoMirai
"Catálogo de roupas importadas direto dos EUA"
As melhores marcas com os melhores preços!
Temos abercombrie, aeropostale, hollister, tommy, ralph lauren e várias outras marcas que fazem sucesso nos dias atuais!
Dúvidas? Entre em contato: brunodutra93@hotmail.com
Tommy Hilfiger uses Every Angle for SAP supply chain transparency and perform...Every Angle US
Tommy Hilfiger and Calvin Klein were both acquired by PVH, one of the largest lifestyle brands companies. When Calvin Klein was acquired, it did not use SAP for its business processes. A complex project was initiated to migrate Calvin Klein's data from its non-SAP system to Tommy Hilfiger's SAP system. Every Angle software helped ensure a smooth migration of master and transactional data while maintaining data quality and process quality. The migration was completed in under six months with Every Angle's support in data checks and issue identification.
Agatha Ruiz de la Prada is a famous Spanish designer born in 1960 in Madrid. She is known for her colorful, geometric designs featuring symbols like clouds, rainbows, hearts, and stars, which she calls her "happy clothes." Agatha designs clothing, accessories, and other items for women, men, children, as well as shoes, perfumes, dolls, and furniture.
Slipknot is an American heavy metal band formed in 1995 that has 9 members who all wear masks and uniforms. Some of their songs have been nominated for Grammys and they have sold over 20 million albums worldwide. Their self-titled debut album was released in 1999 and they have since released several successful studio and live albums. The band's lineup has changed over time but currently consists of 9 members including Corey Taylor on vocals.
Paul Smith was an American artist born in 1921 in Philadelphia who lived until 2007. The document provides his name, birthplace, dates of birth and death, and the city he was from, but does not include any other biographical or artistic details.
Vera Wang is an American fashion designer known for her wedding gowns and bridesmaid dresses. She was formerly a competitive figure skater, but went into fashion after failing to make the US Olympic team. She designs dresses for both figure skating competitions and exhibitions. Vera Wang was born in New York City to Chinese immigrant parents. She attended The Chapin School and Sarah Lawrence College, and began figure skating at age six.
Millennial is a boutique located in Chicago that sells high-end clothing brands. It targets innovators between ages 25-60 through its minimal, sophisticated interior and selection of luxury brands up to $5,000 per item. The store aims to reflect the urban style of cities like Chicago through its neutral color palette, leather and textured fabrics, and emphasis on street trends. Its single flagship location is on Huron Street in downtown Chicago to attract the local elite customer base.
Hubert de Givenchy was a French fashion designer born in 1927 in Beauvais, France. He moved to Paris at age 19 to study at the Ecole des Beaux Arts. In 1952, he established his fashion house, House of Givenchy. Givenchy had a long and successful career, dressing celebrities such as Audrey Hepburn. He sold Givenchy to Louis Vuitton Moet Hennesy in 1988 and retired in 1995, passing creative direction to several successors, including John Galliano and Ricardo Tisci.
Apresentação CALERIELIFE APN CURTA 34 SLIDES PLANO DE MARKETING 10-JUNHO-2024...CalerieLife Brasil
Converse com Luciano Gonzaga no WhatsApp: +55 16 993108601
https://wa.me/message/AU4DIQDH5V7JF1
A nossa missão na CalerieLife é ajudar as pessoas a viverem uma vida com mais objetivos através de uma melhor saúde, de uma aparência e de um sentimento mais jovens, e de um abrandamento ou mesmo de uma inversão do processo de envelhecimento.
Os nossos incríveis Parceiros de Marca gostam de construir negócios de sucesso simplesmente partilhando os nossos produtos e sistemas revolucionários.
Na CalerieLife, acreditamos no envelhecimento através da dieta, do exercício e do jejum.
A CalerieLife promove a restrição calórica (RC) como uma prática integral na saúde celular equilibrada e na instigação de uma perda de peso saudável.
Com a CalerieLife, intervimos ao nível celular para impulsionar a produção de NAD+ e ajudar a promover uma gestão de peso mais sensata e saudável.
Sempre em frente! +55 16 993108601
#calerie #caleriehealth #caleriebrasil #caleriebrazil #calerieHealthBrasil #calerieLifeBrazil #calerieglobal #calerieoficial #caleriebrasiloficial #caleriehealthoficial #calerieLifeBr #CalerieLifeBrazil #calerielife #calerielifebrasil #CalerieLife #health #wellness #supplement #lifespan #calerielifebrasil
Nessa atividade de Estratégias de Branding, foi passado o briefing da realização de uma Análise de Branding para uma marca. O setor escolhido foi calçados, e a marca selecionada foi a Havaianas. Eu produzi toda a parte de design dos slides (as plataformas utilizadas foram o Canva e o Adobe Photoshop). Além de desenvolver as análises dos 4 insight's e dos pontos de contatos da marca Havaianas.
Converse com Luciano Gonzaga no WhatsApp:
https://wa.me/message/AU4DIQDH5V7JF1
A nossa missão na CalerieLife é ajudar as pessoas a viverem uma vida com mais objetivos através de uma melhor saúde, de uma aparência e de um sentimento mais jovens, e de um abrandamento ou mesmo de uma inversão do processo de envelhecimento.
Os nossos incríveis Parceiros de Marca gostam de construir negócios de sucesso simplesmente partilhando os nossos produtos e sistemas revolucionários.
Na CalerieLife, acreditamos no envelhecimento através da dieta, do exercício e do jejum.
A CalerieLife promove a restrição calórica (RC) como uma prática integral na saúde celular equilibrada e na instigação de uma perda de peso saudável.
Com a CalerieLife, intervimos ao nível celular para impulsionar a produção de NAD+ e ajudar a promover uma gestão de peso mais sensata e saudável.
Sempre em frente! +55 16 993108601
#calerie #caleriehealth #caleriebrasil #caleriebrazil #calerieHealthBrasil #calerieLifeBrazil #calerieglobal #calerieoficial #caleriebrasiloficial #caleriehealthoficial #calerieLifeBr #CalerieLifeBrazil #calerielife #calerielifebrasil #CalerieLife #health #wellness #supplement #lifespan #calerielifebrasil
Apresentação CALERIELIFE APN CURTA SOMENTE PLANO DE MARKETING 10-JUNHO-2024.pdfCalerieLife Brasil
Converse com Luciano Gonzaga no WhatsApp:
https://wa.me/message/AU4DIQDH5V7JF1
A nossa missão na CalerieLife é ajudar as pessoas a viverem uma vida com mais objetivos através de uma melhor saúde, de uma aparência e de um sentimento mais jovens, e de um abrandamento ou mesmo de uma inversão do processo de envelhecimento.
Os nossos incríveis Parceiros de Marca gostam de construir negócios de sucesso simplesmente partilhando os nossos produtos e sistemas revolucionários.
Na CalerieLife, acreditamos no envelhecimento através da dieta, do exercício e do jejum.
A CalerieLife promove a restrição calórica (RC) como uma prática integral na saúde celular equilibrada e na instigação de uma perda de peso saudável.
Com a CalerieLife, intervimos ao nível celular para impulsionar a produção de NAD+ e ajudar a promover uma gestão de peso mais sensata e saudável.
Sempre em frente! +55 16 993108601
#calerie #caleriehealth #caleriebrasil #caleriebrazil #calerieHealthBrasil #calerieLifeBrazil #calerieglobal #calerieoficial #caleriebrasiloficial #caleriehealthoficial #calerieLifeBr #CalerieLifeBrazil #calerielife #calerielifebrasil #CalerieLife #health #wellness #supplement #lifespan #calerielifebrasil
3. HISTÓRIA DA TOMMY HILFIGER
•
Thomas “Tommy” Jacob, um jovem americano descendente
de irlandeses, começou sua carreira no mundo em 1969, aos
18 anos, quando ainda era um estudante, com apenas US$
150 no bolso e 20 calças jeans tipo boca-de-sino no banco
traseiro de seu Fusca. O jovem viajava a Nova Iorque para
comprar jeans, customizava as peças e revendia aos seus
amigos. Em 1979 ele se mudou para Nova York quando
começou a chamar a atenção no senário da moda, Tommy
criava roupas especialmente para seu patrão Matheus
Andrei. Ele adorava bandeiras “azul, vermelho e branco”,
que eram suas cores preferidas. As criações de Tommy
fizeram sucesso na grande Londres e se espalharam pelo
mundo, e assim criou uma marca com seu nome, a Tommy
Hilfiger, que faz sucesso no mundo inteiro.
4. SEGMENTO JOVEM
• O publico alvo da marca são jovens que cursam
escolas e universidades, a idade em que os jovens
gostam de estilo, inovações e qualidade. Nossa
empresa entra nesse ramo, pois a Tommy proporciona
estilos impactantes, com cores admiráveis, tecidos
fabulosos e um designer inovador.
16. DIANTE DE UM OBSTÁCULO, VOCÊ MUDA SUA
DIREÇÃO, NÃO DE OBJETIVO
• Quem
movimenta o dinheiro da empresa são vocês
vendedores, sintam-se importantíssimos, pois se não fosse
vocês a empresa Tommy Hilfiger não estaria aonde está hoje.
• A Tommy Hilfiger vai proporcionar um plano de carreira
fantástico, só dependera de você.
• Saiba tratar um cliente de forma agradável, formal, simpática de
forma que ele se sinta a vontade para consumir nosso produto.
• Sua abordagem tem que ser calorosa, não pré-julgue o cliente
por seu dialeto, ou mesmo pela sua roupa, a empresa Tommy
Hilfiger cola a ética em primeiro lugar, não gostaria de ir contra
um principio da empresa.
17. SCRIPT
1. Bom dia (tarde) (noite)
2. O meu nome é ____________ da empresa Tommy Hilfiger.
3. Qual o seu nome?
4. O senhor(a) já conhece nossa loja?
4.1 Se não conhece: Nossa loja e especializada em moda masculina,
feminina e infantil, temos uma grande gama de produtos e tenho certeza
que irá encontrar algo que satisfaça a sua necessidade, do lado
esquerdo da loja encontra os artigos masculinos, no direito os femininos
e no fundo a nossa linha kids, que atinge de zero a quinze anos.
18. 4.2 Caso conheça: Fique à vontade Senhor(a), do lado esquerdo da loja se
encontra os artigos masculinos, no direito os femininos e no fundo a nossa linha
kids, que atinge de zero a quinze anos. Qualquer duvida estarei ali no balcão.
5.
Quando o cliente retornar a você seja atencioso e simpático, perguntando o
que deseja.
6.
Apresente as promoções disponíveis da empresa (uma forma de
convencimento)
7.
Pergunte se ele deseja saber dos lançamentos futuros da empresa
7.1 Se ele desejar: entregue uma ficha a ele, para ele preencher seus dados,
explique que aqueles dados servirão para apresentaremos a ele os
lançamentos por E-mails, mensagem, ligações.
7.2 Se não desejar: Responda que não tem problemas.
8.
Finalize a compra dele(a), e lhe deseje bom dia (tarde) (noite), e agradeça.