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Ferramenta e Rede Social para
      Atletas de Corrida
A Ideia


Compartilhar treinos, conquistas e dificuldades
com pessoas do mesmo meio.

Tornar o esporte uma grande brincadeira, com
desafios virtuais e medalhas como Forrest Gump
e Papa léguas.

Site colaborativo (preparamos a ferramenta e os
usuários inserem o conteúdo).
Missão do Portal


Oferecer aos atletas uma ferramenta online para
que eles registrem seus dados e acompanhem
sua evolução, com gráficos, tabelas e etc.,
substituindo as planilhas Excel.

Oferecer aos amigos, treinadores e médicos
acesso ao histórico do atleta, no caso de uma
lesão ou do ingresso dele em uma assessoria
para treinamento.
Mídias Sociais e Métricas


Muito presente no Twitter
– Mais de 1400 seguidores no @linhachegada.
– Sorteios de 2 dias de duração com mais de
    1500 cliques no link do RT.

Facebook para conteúdo
– Instruções de como usar, novidades do site,
   pequenas notas.
– Divulgação de eventos (automático com o
   calendário interno).
– Cerca de 800 fãs.
Ações, Parcerias e Resultados


Parcerias no Twitter com @bebamarathon,
@vamoscorrendo e outros.

Camisetas gratuitas para os primeiros usuários
ativos do site, enviadas pelo correio para MG, BA,
PR, RS e RJ.
– Divulgação regional e fidelização dos
    usuários com a marca.
O Futuro


Exportação do site para o mundo, sob a marca
WeeRun.com

Suporte às demais modalidades do triathlon
(natação e bike)

Aplicativo para iPhone (hoje apenas Android) e
versão para Tablets, para treinadores

Objetivo: 10.000 novos usuários no Brasil nos
próximos 12 meses

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Linha de Chegada no FMDS

  • 1. Ferramenta e Rede Social para Atletas de Corrida
  • 2. A Ideia Compartilhar treinos, conquistas e dificuldades com pessoas do mesmo meio. Tornar o esporte uma grande brincadeira, com desafios virtuais e medalhas como Forrest Gump e Papa léguas. Site colaborativo (preparamos a ferramenta e os usuários inserem o conteúdo).
  • 3. Missão do Portal Oferecer aos atletas uma ferramenta online para que eles registrem seus dados e acompanhem sua evolução, com gráficos, tabelas e etc., substituindo as planilhas Excel. Oferecer aos amigos, treinadores e médicos acesso ao histórico do atleta, no caso de uma lesão ou do ingresso dele em uma assessoria para treinamento.
  • 4. Mídias Sociais e Métricas Muito presente no Twitter – Mais de 1400 seguidores no @linhachegada. – Sorteios de 2 dias de duração com mais de 1500 cliques no link do RT. Facebook para conteúdo – Instruções de como usar, novidades do site, pequenas notas. – Divulgação de eventos (automático com o calendário interno). – Cerca de 800 fãs.
  • 5. Ações, Parcerias e Resultados Parcerias no Twitter com @bebamarathon, @vamoscorrendo e outros. Camisetas gratuitas para os primeiros usuários ativos do site, enviadas pelo correio para MG, BA, PR, RS e RJ. – Divulgação regional e fidelização dos usuários com a marca.
  • 6. O Futuro Exportação do site para o mundo, sob a marca WeeRun.com Suporte às demais modalidades do triathlon (natação e bike) Aplicativo para iPhone (hoje apenas Android) e versão para Tablets, para treinadores Objetivo: 10.000 novos usuários no Brasil nos próximos 12 meses