This document presents a dissertation on stereotypes, prejudices, axé-music and pagode submitted to the Postgraduate Program in Psychology at the Federal University of Bahia. The dissertation was written by Marcos Joel de Melo Santos to obtain a Master's degree in Psychology, under the supervision of Professor Dr. Marcos Emanoel Pereira. The dissertation aims to analyze stereotypes and prejudices related to axé-music and pagode in Bahia through a literature review and empirical research.