SlideShare uma empresa Scribd logo
1 de 49
Anselmo Endlich Case Wine.com.br  Clientes de carne e osso @ anselmo_ w ine Fórum E-commerce Brasil 2011
Anselmo Endlich @anselmo_ w ine Fórum E-commerce Brasil 2011
Anselmo Endlich @anselmo_ w ine Fórum E-commerce Brasil 2011
Anselmo Endlich @anselmo_ W ine Fórum E-commerce Brasil 2011
“ Todas as atividades de venda de bens ou serviços diretamente aos consumidores finais são definidas como varejo.” Philip Kotler Anselmo Endlich @anselmo_ w ine Fórum E-commerce Brasil 2011
Anselmo Endlich @anselmo_ w ine Fórum E-commerce Brasil 2011 Varejo lida com pessoas
e-Pessoas? Anselmo Endlich @anselmo_ w ine Fórum E-commerce Brasil 2011
Não,  Consumidores! Anselmo Endlich @anselmo_ w ine Fórum E-commerce Brasil 2011
Terroir  Comportamental Anselmo Endlich @anselmo_ w ine Fórum E-commerce Brasil 2011
O ambiente  Anselmo Endlich @anselmo_ w ine Fórum E-commerce Brasil 2011
O ambiente altera o  comportamento Anselmo Endlich @anselmo_ w ine Fórum E-commerce Brasil 2011
Anselmo Endlich @anselmo_ w ine Fórum E-commerce Brasil 2011
Pessoas assumem personagens Anselmo Endlich @anselmo_ w ine Fórum E-commerce Brasil 2011
Anselmo Endlich @anselmo_ w ine Fórum E-commerce Brasil 2011
Anselmo Endlich @anselmo_ w ine Fórum E-commerce Brasil 2011
Anselmo Endlich @anselmo_ w ine Fórum E-commerce Brasil 2011
Anselmo Endlich @anselmo_ w ine Fórum E-commerce Brasil 2011
Todo mundo quer comprar coletivamente? Anselmo Endlich @anselmo_ w ine Fórum E-commerce Brasil 2011
Anselmo Endlich @anselmo_ w ine Fórum E-commerce Brasil 2011
Anselmo Endlich @anselmo_ w ine Fórum E-commerce Brasil 2011 ANTROPOLOGIA  DO  CONSUMO
Evento Inesperado Anselmo Endlich @anselmo_ w ine Fórum E-commerce Brasil 2011
Processo de  Compra Anselmo Endlich @anselmo_ w ine Fórum E-commerce Brasil 2011
q 20.000 rótulos de vinho disponíveis no mercado brasileiro Anselmo Endlich @anselmo_ w ine Fórum E-commerce Brasil 2011
Energia Física x Energia Psíquica Anselmo Endlich @anselmo_ w ine Fórum E-commerce Brasil 2011
Energia Física Anselmo Endlich @anselmo_ w ine Fórum E-commerce Brasil 2011
Energia Psíquica Anselmo Endlich @anselmo_ w ine Fórum E-commerce Brasil 2011
6/1/11 Anselmo Endlich @anselmo_ w ine Fórum E-commerce Brasil 2011
Anselmo Endlich @anselmo_ w ine Fórum E-commerce Brasil 2011
Anselmo Endlich @anselmo_ w ine Fórum E-commerce Brasil 2011
[object Object],Taxa de conversão de 13% (Clientes)  Anselmo Endlich @anselmo_ w ine Fórum E-commerce Brasil 2011
Anselmo Endlich @anselmo_ w ine Fórum E-commerce Brasil 2011
Entrega em 48hrs Anselmo Endlich @anselmo_ w ine Fórum E-commerce Brasil 2011
Long Tail Anselmo Endlich @anselmo_ w ine Fórum E-commerce Brasil 2011
Not so Long Anselmo Endlich @anselmo_ w ine Fórum E-commerce Brasil 2011
Imagine... Anselmo Endlich @anselmo_ w ine Fórum E-commerce Brasil 2011
Se o  Gizmodo  vendesse  televisão? Anselmo Endlich @anselmo_ w ine Fórum E-commerce Brasil 2011
Revista Anselmo Endlich @anselmo_ w ine Fórum E-commerce Brasil 2011
Vídeos  W Anselmo Endlich @anselmo_ w ine Fórum E-commerce Brasil 2011
Anselmo Endlich @anselmo_ w ine Fórum E-commerce Brasil 2011
6/1/11 Anselmo Endlich @anselmo_ w ine Fórum E-commerce Brasil 2011
Pessoas Anselmo Endlich @anselmo_ w ine Fórum E-commerce Brasil 2011
Relação de  confiança Anselmo Endlich @anselmo_ w ine Fórum E-commerce Brasil 2011
Política bunda de fora Anselmo Endlich @anselmo_ w ine Fórum E-commerce Brasil 2011
JRquintão “ Rogério Salume, Existe uma frase em minha terra natal, não sei se a existe em outras regiões do nosso imenso país:  “ Tudo que é explicado, não fica complicado ” . Se a maioria das empresas brasileiras agisse com idêntica  lisura ,  não haveria necessidade de existir os órgãos destinados a defender os consumidores. Abraços ” Anselmo Endlich @anselmo_ w ine Fórum E-commerce Brasil 2011
Case Clube W Anselmo Endlich @anselmo_ w ine Fórum E-commerce Brasil 2011
[object Object],Anselmo Endlich @anselmo_ w ine Fórum E-commerce Brasil 2011
Anselmo Endlich @anselmo_ w ine Fórum E-commerce Brasil 2011
Projeção Faturamento anual de  meio bilhão  em 2016 Anselmo Endlich @anselmo_ w ine Fórum E-commerce Brasil 2011
Está por vir... Anselmo Endlich @anselmo_ w ine Fórum E-commerce Brasil 2011

Mais conteúdo relacionado

Último

Ranking Brasil abril 2024 sites de notícias.pdf
Ranking Brasil abril 2024 sites de notícias.pdfRanking Brasil abril 2024 sites de notícias.pdf
Ranking Brasil abril 2024 sites de notícias.pdfRevista Sociedade Militar
 
EP GRUPO - Mídia Kit 2024 - conexão de marcas e personagens
EP GRUPO - Mídia Kit 2024 - conexão de marcas e personagensEP GRUPO - Mídia Kit 2024 - conexão de marcas e personagens
EP GRUPO - Mídia Kit 2024 - conexão de marcas e personagensLuizPauloFerreira11
 
Products Catalogue-01-Electronics thin wall heat shrink tubing wire and cable...
Products Catalogue-01-Electronics thin wall heat shrink tubing wire and cable...Products Catalogue-01-Electronics thin wall heat shrink tubing wire and cable...
Products Catalogue-01-Electronics thin wall heat shrink tubing wire and cable...Welldonelily Skype
 
Conferência SC 24 | Estratégias de precificação: loja própria e marketplace
Conferência SC 24 | Estratégias de precificação: loja própria e marketplaceConferência SC 24 | Estratégias de precificação: loja própria e marketplace
Conferência SC 24 | Estratégias de precificação: loja própria e marketplaceE-Commerce Brasil
 
Conferência SC 24 | A força da geolocalização impulsionada em ADS e Fullcomme...
Conferência SC 24 | A força da geolocalização impulsionada em ADS e Fullcomme...Conferência SC 24 | A força da geolocalização impulsionada em ADS e Fullcomme...
Conferência SC 24 | A força da geolocalização impulsionada em ADS e Fullcomme...E-Commerce Brasil
 
representações cartograficas - 1 ano.pptx
representações cartograficas - 1 ano.pptxrepresentações cartograficas - 1 ano.pptx
representações cartograficas - 1 ano.pptxCarladeOliveira25
 
Conferência SC 24 | Data Analytics e IA: o futuro do e-commerce?
Conferência SC 24 | Data Analytics e IA: o futuro do e-commerce?Conferência SC 24 | Data Analytics e IA: o futuro do e-commerce?
Conferência SC 24 | Data Analytics e IA: o futuro do e-commerce?E-Commerce Brasil
 
Conferência SC 24 | Social commerce e recursos interativos: como aplicar no s...
Conferência SC 24 | Social commerce e recursos interativos: como aplicar no s...Conferência SC 24 | Social commerce e recursos interativos: como aplicar no s...
Conferência SC 24 | Social commerce e recursos interativos: como aplicar no s...E-Commerce Brasil
 

Último (8)

Ranking Brasil abril 2024 sites de notícias.pdf
Ranking Brasil abril 2024 sites de notícias.pdfRanking Brasil abril 2024 sites de notícias.pdf
Ranking Brasil abril 2024 sites de notícias.pdf
 
EP GRUPO - Mídia Kit 2024 - conexão de marcas e personagens
EP GRUPO - Mídia Kit 2024 - conexão de marcas e personagensEP GRUPO - Mídia Kit 2024 - conexão de marcas e personagens
EP GRUPO - Mídia Kit 2024 - conexão de marcas e personagens
 
Products Catalogue-01-Electronics thin wall heat shrink tubing wire and cable...
Products Catalogue-01-Electronics thin wall heat shrink tubing wire and cable...Products Catalogue-01-Electronics thin wall heat shrink tubing wire and cable...
Products Catalogue-01-Electronics thin wall heat shrink tubing wire and cable...
 
Conferência SC 24 | Estratégias de precificação: loja própria e marketplace
Conferência SC 24 | Estratégias de precificação: loja própria e marketplaceConferência SC 24 | Estratégias de precificação: loja própria e marketplace
Conferência SC 24 | Estratégias de precificação: loja própria e marketplace
 
Conferência SC 24 | A força da geolocalização impulsionada em ADS e Fullcomme...
Conferência SC 24 | A força da geolocalização impulsionada em ADS e Fullcomme...Conferência SC 24 | A força da geolocalização impulsionada em ADS e Fullcomme...
Conferência SC 24 | A força da geolocalização impulsionada em ADS e Fullcomme...
 
representações cartograficas - 1 ano.pptx
representações cartograficas - 1 ano.pptxrepresentações cartograficas - 1 ano.pptx
representações cartograficas - 1 ano.pptx
 
Conferência SC 24 | Data Analytics e IA: o futuro do e-commerce?
Conferência SC 24 | Data Analytics e IA: o futuro do e-commerce?Conferência SC 24 | Data Analytics e IA: o futuro do e-commerce?
Conferência SC 24 | Data Analytics e IA: o futuro do e-commerce?
 
Conferência SC 24 | Social commerce e recursos interativos: como aplicar no s...
Conferência SC 24 | Social commerce e recursos interativos: como aplicar no s...Conferência SC 24 | Social commerce e recursos interativos: como aplicar no s...
Conferência SC 24 | Social commerce e recursos interativos: como aplicar no s...
 

Destaque

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by HubspotMarius Sescu
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTExpeed Software
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)contently
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summarySpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best PracticesVit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project managementMindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36
 

Destaque (20)

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 

Ecommerce Brasil 2011 - Case Wine.com.br