The New 4Ps are a framework developed by Holonomics in 2015 which form the basis of decision-making in an organisation, providing the direction of the development of more prosperous and flourishing business models and value propositions. Once we are clear about our purpose, we are better able to then evaluate our approach to platform design. The reason is that we have reached a stage in the evolution of our technology which has now given us a chance to rectify the shortfalls in our previous economic systems, ones which generated poverty, inequality and the degradation of our natural ecosystems. Locating this vision of platform design inside of the New 4Ps framework provides leaders with an opportunity to consider new forms of organisation, funding, investment and value. Platforms connect brands and organisations to their audiences by amplifying their purposes. Brands and organisations want people to hear their message and connect with their purpose, but this will only happen if they are genuinely authentic. And to be authentic, organisations need to live their values. When brands and organisations say one thing, but mean another and act in opposition to their stated values and purposes, consumers, employees and activists can and will amplify their voices of opposition through the very same platforms, often being able to create systemic change and improvements to poor business practices. By expanding our approach to deep tech, we were able to develop a new conception of organisations in the digital economy, the amplified organisation. Our new book, Deep Tech and the Amplified Organisation, shows leaders, designers, technologists and changemakers how to transform their enterprises, initiatives and practices through a new suite of systemically-connected methodologies including strategy mapping, the Holonomic Circle, deep tech discovery, value proposition elevation and augmented agility. The book introduces a visual and systemic blueprint of the amplified organisation which aligns and integrates platform capabilities, digital systems and data analytics with an organisation’s strategy, value proposition and digital operating model. The result is a transdisciplinary approach to Deep Tech that integrates innovative and new approaches to enterprise architectures, design methodologies and purpose-driven strategy which enables organisations to become future-fit.

1. Deep Tech
and the Amplified
Organisation
Core Concepts
Maria Moraes Robinson, CEO Holonomics (Brazil)
Simon Robinson, CEO Holonomics (Worldwide)
holonomics

2. ✱ Maria Moraes Robinson
Internationally recognised as a female leader
in deep tech and co-creator of the
Holonomics approach to organisational and
digital transformation, Maria is a global leader
in strategy, deep tech and universal human
values, working side by side with executives
to implement systemic changes in business.
© holonomics.co 2023
CEO (Brazil) Holonomics, Non-executive Board Advisor, Author e Keynote Speaker

3. ✱ Simon Robinson
Simon Robinson is the co-founder and CEO
(Worldwide) of Holonomics, who is known
for his pioneering approach to deep tech,
customer experience design and
organisational transformation, creating
future-fit business frameworks such as the
New 4Ps and the Holonomic Circle.
© holonomics.co 2023
CEO (Worldwide) Holonomics, Award-winning Deep Tech and CX pioneer, author, startup mentor

4. ✱ First Internet Wave
© holonomics.co 2023

5. ✱ Genie Internet
© holonomics.co 2023

6. ✱ Vodafone/ Vivendi: Vizzavi
© holonomics.co 2023

7. We elevate enterprises through
our consultancy, we scale our
knowledge globally through
Holonomics Publishing, and we
amplify impact through our Deep
Tech Network.
We are specialists in the areas of
strategy, customer experience,
employee experience, deep tech,
cultural and digital transformation
and the design and delivery of
high- impact ESG initiatives.
✱ Holonomics
Image credit: Paulo Fabre
© holonomics.co 2023

8. ✱ Our Books
© holonomics.co 2023

9. ✱ Deep Tech and the Amplified Organisation
“Deep Tech and the Amplified
Organisation inspires us to promote more
collaborative environments in
organisations, where creativity and
knowledge can be shared to solve present
and future challenges, generating a
conscious impact for a better world”.
—Ricardo Carvalho, CEO of CBA – Companhia
Brasileira de Alumínio
© holonomics.co 2023

10. ✱ Thought Leadership
integrates our Holonomics approach to systemic strategy mapping, value proposition elevation, deep tech discovery, customer experience design, employee experience, augmented agility,
© holonomics.co 2023

11. ✱ The Future is Deep Tech
“Deep Tech has become an
established asset class,
accounting for a stable 20%
of venture capital funding.”
Boston Consulting Group
Source: An Investor’s Guide to Deep Tech, BCG, Nov 2023
© holonomics.co 2023

12. We define Deep Tech as “the
development of advanced
technologies built from a
foundation of universal human
values by conscious
ecosystems”.
Image credit: Paramount Picture
© holonomics.co 2023
Credit: Simon Robinson, Igor Couto and Maria Moraes Robinson (2021)
Deep Tech and the Amplified Organisation
© holonomics.co 2023
✱ Defining Deep Tech

13. ✱ The New 4Ps
The New 4Ps strategic framework – Platforms,
Purpose, People and Planet – were developed by
Holonomics in 2015 to help leaders develop more
agile organisations, improve their employee and
customer experience and deliver new value
propositions.
Plataformas Propósito
Pessoas Planeta
© holonomics.co 2023
Credit: Simon Robinson, Igor Couto and Maria Moraes Robinson (2021)
Deep Tech and the Amplified Organisation

14. ✱ The Three Movements of Deep Tech
ELEVATE
VALUE PROPOSITIONS
SCALE
PLATFORM BUSINESS MODELS
AMPLIFY
THE FOUR PILLARS OF
DEEP TECH
© holonomics.co 2023
Credit: Simon Robinson, Igor Couto and Maria Moraes Robinson (2021)
Deep Tech and the Amplified Organisation
HOW
HOW
HOW
DEEP IMPACT
DEEP THINKING
DEEP TALENT
DEEP
COLLABORATION
DIGITAL
PLATFORMS
DIGITAL
OPERATING
MODEL
DEEP TECH
DISCOVERY
AUGMENTED
AGILITY
ELEVATED
VALUE
PROPOSITION
SYSTEMIC
BUSINESS
STRATEGY

15. Deep
Impact
Deep
Talent
Deep
Collaboration
Deep
Thinking
✱ The Four Pillars of Deep Tech
Deep Tech can only be
implemented through
having a systemic vision
based on the four pillars
© holonomics.co 2023
Credit: Simon Robinson, Igor Couto and Maria Moraes Robinson (2021)
Deep Tech and the Amplified Organisation

16. ✱ Universal Human Values
Peace
Truth
Love
Righteousness
Non-Violence
© holonomics.co 2023
Credit: Simon Robinson, Igor Couto and Maria Moraes Robinson (2021)
Deep Tech and the Amplified Organisation

17. ✱ Universal Human Values
Self-respect
Integrity
Perseverance
Tolerance
Generosity
Care
Sharing
Respect
Honesty
Humility
Concentration
Observation
Reflection
Lucidity
Wisdom
Common Sense
Curiosity
Creativity
Devotion
Dedication
Empathy
Generosity Unity
Loyalty
Cooperation
Morality
Discipline
Use of
time
Leadership
Harmony
Courage
Citizenship
Self-control
Peace
Truth
Love
Righteousness
Non-violence
© holonomics.co 2023
Credit: Simon Robinson, Igor Couto and Maria Moraes Robinson (2021)
Deep Tech and the Amplified Organisation

18. ✱ The Amplified Organisation Blueprint: Outline
Economy and Society
Environment
Amplified Organisations and Deep Tech Ecosystems
Systemic
Strategy
Elevated Value
Proposition
Augmented Agility
The Four Pillars of
Deep Tech
Universal Human Values
Artificial Intelligence - Blockchain - Biotech - Nanotech - Quantum Computing - Robotics
Amplification
Scale
Elevation
Deep Tech
Platforms
Computational
Sensemaking
Digital
Operating
Model
Deep Tech Discovery
Platforms
Purpose
People
Planet
The New 4Ps
© holonomics.co 2023
Credit: Simon Robinson, Igor Couto and Maria Moraes Robinson (2021), Deep Tech and the Amplified Organisation

19. ✱ The Deep Tech Manifesto
© holonomics.co 2023
I. The purpose of Deep Tech is to use deep thinking to find deep solutions to
complex problems;
II. Deep Tech combines analytical thinking and artistic consciousness;
III. Deep Tech creates augmented intelligence, the combination of artificial
intelligence with conscious human endeavours;
IV. Privacy and ethics are core elements of Deep Tech algorithms;
V. Deep Tech is developed by talented people who come from a rich diversity of
backgrounds;
VI. The values of Deep Tech are the five universal human values of peace, truth,
love, righteousness and non-violence;
VII. Deep Tech helps us to explore our world and ourselves in ever more meaningful
ways, honouring what it is to be human in our world.
Credit: Simon Robinson, Igor Couto and Maria Moraes Robinson (2021), Deep Tech and the Amplified Organisation

20. Let’s develop Deep Tech together based
on universal human values and conscious
ecosystems!
Image credit: Paramount Picture
✱ Our Invitation
© holonomics.co 2023

21. ✱ Thankyou!
Meio Ambiente
Simon
Robinson
Maria Moraes
Robinson
© holonomics.co 2023