2. Largest company developing interactive entertainment software in the world
27 titles produced – FIFA, Need for Speed, The Sims, Battlefield, among others
8,000 employees
Impact soccer fans and not just games fans
Guarantee broad press coverage
Bring public to the event
Adjust communication to the rules imposed by FIFA
3. Public Relations actions with community of gamers, journalists and
sportsmen
In 30 days
Over 25 million people impacted
Over 100 articles
Coverage of five nationwide TV stations, with live broadcasts
Over 300 players enrolled