We live in the Planet of Plastic Sea, and we don't usually think this to be our fault, but what if that coffee cup we disposed for recycle is actually part of a Plastic Island at this very moment? We are consumers and we are designers. That counts as some of the greatest powers someone can have these days. This talk comes to enlighten us on our responsibility as gate keepers, with demonstrations of simple acts we can take as consumers and designers to lead the behavior of a sustainable future. ---- Slides from my presentation given at WUD16, World Usability Day 2016, in Antwerp, Belgium.

1. DESIGNING FOR THE BEHAVIOR OF A
SUSTAINABLE FUTURE

2. NATALIA ARSAND
UX Designer @ Booking.com
~
Former ThoughtWorks, Dell and the startup world.
Brazilian living in Amsterdam.
<placeholder>/nataliarsand

3. NATALIA ARSAND
UX Designer @ Booking.com
~
Former ThoughtWorks, Dell and the startup world.
Brazilian living in Amsterdam.
<placeholder>/nataliarsand
here

4. History
Consumerism
Sustainability
Design
Responsibility

5. REGIMEN
SANITATIS
SALERNITANUM

6. Should you need physicians,
these three doctors will suffice:
A joyful mind, rest and a
moderate diet.

7. BREAD, CHEESE, WINE

8. Cheese after your other food properly
ends the meal.
Those who are not ignorant of
medicine will attest to these things.

9. If you develop a hangover from
drinking at night, drink again in the
morning; it will be your best medicine.

10. CULTURAL BEHAVIOR

11. TECHNOLOGY
works like that as well.

14. DESIGN
works like that, too.

16. Evolutionary
Design

17. Evolutionary
Product Design

18. We are living a
moment that requires
a different evolution
of behavior in order to
keep surviving.

19. Microbiology
Germs
Bacteria
Healthcare
Live Longer and Prosperer

20. From a First World
scenario, we live the era
of Abundance.

21. Let's talk
SOME MORE HISTORY,
Shall we?

23. INDUSTRIAL MOVEMENT
+ CRAFTSMANSHIP

24. Form Follows Function
Walter Gropius

25. Mass Production makes it
all cheap

27. Use-and-throw-away
mass behavior

28. Art
Craft
Technology
Ergonomics
Aesthetics
Function

29. Art
Craft
Technology
Ergonomics
Aesthetics
Function
Environmental Impact

30. EXCESSIVE CONSUMERISM
SHALL DIE

31. What problem are we
trying to solve?

32. What problems are we
creating?

33. We design to
change the
world.

34. People before Pixels

35. People before Profits

36. People before Getting S* Done

37. Does it need to exist?
Is it important to people?
What is the impact?
Does it solve more problems
than it generates?
Is it gonna leave the planet, the
world and humanity in a better
place?

38. 4 THINGS WE CAN DO
as Consumers & Designers

39. 1. WHAT YOU EAT

41. http://www.cowspiracy.com/facts

42. WHAT WE CAN DO
★ Less meat
★ More organics
★ More seasonal
★ More local

43. Reflect it on your Design approach

44. 2. WHAT YOU BUY &
HOW YOU BUY IT

48. WHAT WE CAN DO
★ Minimalism
★ Reusables
★ Avoid waste
★ Tap water

49. Reflect it on your Design approach

50. 3. HOW AND HOW MUCH
POWER YOU CONSUME

51. It's not that we have a
philosophical difference with the
fossil fuel industry.
It's that their business model is
destroying our planet.
Bill McKibben

52. WHAT WE CAN DO
★ Go biking
★ Turn off the lights
★ Green energy

53. Reflect it on your Design approach

54. 4. VOTE FOR LEADERS THAT
CARE ABOUT THE ISSUE

55. WHAT WE CAN DO
★ Renewable energy
★ Green biz support
★ Carbon tax

56. What makes climate
change difficult is that
it is not an
instantaneous
catastrophic event.
Barack Obama

57. Let's use our powers to
help save the only planet
we can inhabit.

58. Thank you
@nataliarsand

59. Recommended
Documentaries
This talk was inspired mostly by the following documentaries
Do the Math
Cowspiracy
The True Cost
Before the Floor