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- 1. OMNITURE SUMMIT 2010 :: Lead the Next Digital Decade
- 7. Digital Analytics And other panels, research and studies Site SEM e-mail Display Rich Media SEO Social Mobile Video Widgets Intra/Extra Net Blogs Others CRM ERP
- 8. From Web Analytics to Online Marketing
- 9. Behavioural Targeting is Essencial
- 11. Example :: Rent a Car Market
- 12. Example :: Rent a Car Market
- 13. Example :: Rent a Car Market
- 14. Example :: Rent a Car Market
- 15. Example :: Rent a Car Market
- 16. Example :: Rent a Car Market
- 17. Example :: Rent a Car Market
- 18. Example :: Rent a Car Market
- 19. Example :: Rent a Car Market
- 20. Online + Offline = Customer Data
- 21. Online + Offline = Customer Data
- 22. TEST&TARGET
- 23. Segments: Find “winners among the losers”
- 24. Segments: Find “winners among the losers”
- 25. Segments: Find “winners among the losers”
- 26. Segments: Find issues and solve it earlier
- 27. Segments: Find issues and solve it earlier
- 28. Internal Search
- 29. Internal Search: Pay Attention!
- 30. Internal Search: Customize your page Promotion Products User Guides How To’s Simulators Downloads Accessories
- 31. Internal Search: Promote Products & Content in Search Results Keyword-Based Content Present promotional content based on specific keyword searches Related Products Keep visitors engaged by displaying related content with search results
- 32. Internal Search: Active Navigation & Browsing
- 33. Internal Search: AutoComplete | Did you mean
- 34. Internal Search: Creat Rules
- 39. Facebook Widgets Fan Pages Banner Aplicações
- 43. Omniture Marketing Online Suite
- 44. Questions?
Notas do Editor
- Step 1: User connects their Facebook and Netflix accounts Step 2: Whenever the user rates a movie, the rating appears on their Facebook wall Step 3: Other Facebook users can click on the “branded link” to view or rent the movie Step 4: Netflix receives Facebook traffic on its site Word of mouth: When Netflix customer rates a movie, the rating is shared with all of his or her friends Marketing: Netflix can drive new customers to its service and keep existing customers engaged in its service FB Connect: When a user connects his or her account, Netflix now has access to several FB profile fields (Note: available fields depend on the visitor’s privacy settings)