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1
The Web of
Gendered Innovations
Prof. Dr. Claudia Melo
Web.br2016
14/Out, São Paulo, Brazil
claudiamelo.org
bit.ly/genderedweb
2
I’m Claudia Melo
Curious Learner
Professor and Researcher,
University of Brasília (UnB)
Advisory Board Member at
Mulheres na Tecnologia
Technologist since 1997
I have worked as [CTO, Agile
Coach, Programmer, Coordinator,
Project Manager, Consultant]
Activist v0.1
WHO AM I?
3
WHAT'S
THE INTERNET?
http://imgur.com/gallery/S47Qr0U
4
Society shapes technology
Technology shapes society
http://www.bridge.ids.ac.uk/sites/bridge.ids.ac.uk/files/reports/CEP-ICTs-OR.pdf
5
When
Martina
was a kid
[back in the 80s]
http://bit.ly/2e91ybK
6
She always wanted
to play
with LEGOs
http://bit.ly/2dfzltC
7
Frequently, your initial font choice is taken out of your
hands; companies often specify a typeface, or even a
set of fonts, as part of their brand.
Art / Minimal / Typography / Placeholder
Smart & Creative Placeholders
as her colleagues used to play
at home
http://bit.ly/2ebB58a
8
Introduction
Frequently, your initial font choice is taken out of your hands; companies often specify a typeface, or
even a set of fonts, as part of their brand guidelines. Occasionally you’ll find a job has specific
requirements, such as limited room that might require a condensed face, or a lot of legal text that
might require
When selecting a typeface for body text, your primary concern should be readability. Don’t concern
yourself with personality at this stage.
JOHN BINDER
Today, Martina is a lawyer
also passionate for physics
(just passion, no concrete action)
9
Some of Martina’s friends are now
scientists in Math/Engineering
http://lettoysbetoys.org.uk/18-female-scientists-tell-us-about-their-favourite-childhood-toys/
10
Introduction
Frequently, your initial font choice is taken out of your hands; companies often specify a typeface, or
even a set of fonts, as part of their brand guidelines. Occasionally you’ll find a job has specific
requirements, such as limited room that might require a condensed face, or a lot of legal text that
might require
When selecting a typeface for body text, your primary concern should be readability. Don’t concern
yourself with personality at this stage.
JOHN BINDER
Camila is a
Civil Engineer
11
Frequently, your initial font choice is
taken out of your awesome hands
Apple Devices
Five Stars
Frequently, your initial font choice is
taken out of your awesome hands
Apple Devices
Online Chat
Frequently, your initial font choice is
taken out of your awesome hands
Apple Devices
Worldwide
Frequently, your initial font choice is
taken out of your awesome hands
Apple Devices
Support
Frequently, your initial font choice is
taken out of your awesome hands
Apple Devices
Exclusive Offers
Frequently, your initial font choice is
taken out of your awesome hands
Apple Devices
Fast Downloads
AWESOME FEATURES
Modern Presentation
http://bit.ly/2dXdSJj
She is now pregnant
12
WE ARE TRENDING
MARKETING AGENCY
She lives in SP,
far away from her
workplace
13
… offline reality is replicated
into the online world…
14
Introduction
Frequently, your initial font choice is taken out of your hands; companies often specify a typeface, or
even a set of fonts, as part of their brand guidelines. Occasionally you’ll find a job has specific
requirements, such as limited room that might require a condensed face, or a lot of legal text that
might require
When selecting a typeface for body text, your primary concern should be readability. Don’t concern
yourself with personality at this stage.
JOHN BINDER
Daniela use a tablet at
school, she loves it
15
When her parents help to find a game to play:
http://playpink.com/
16
Frequently, your initial font
choice is taken out of your
awesome hand
HELP
Frequently, your initial font
choice is taken out of your
awesome hand
CHAT 24/7
Frequently, your initial font
choice is taken out of your
awesome hand
HOME
Frequently, your initial font
choice is taken out of your
awesome hand
MAILING
Samantha is in the 1st year of
undergraduate studies in IS
She just has heard about a super cool place to work
http://bit.ly/2e5HGBR
17
But she didn't
fell quite
comfortable to
apply… 

(text is gender-
biased)
http://www.huffingtonpost.com/2015/06/02/textio-unitive-bias-software_n_7493624.html
18
She is more
likely to apply
to the "female
only" job offer
http://i.imgur.com/8kuHRi4.png
19
Kelson knows his
daughter can
become a lead
researcher
https://news.ifas.ufl.edu/2015/12/father-daughter-duo-team-up-for-citrus-research/
20
He wanted to show her some
role models, powerful women
worldwide, but….
image is gender-biased
21
POWERFUL WOMAN
22
POWERFUL MAN
23
Erick is a
programmer
in big tech
company.
He helps them
to build
search
engines.
http://news.ifmo.ru/images/news/big/p5025.jpg
24
But he is (still)
not aware on how
much the Web is
biased:
Data, Algorithms,
Activity, Self-
selection.
Data and Algorithmic Bias in the Web
Ricardo Baeza-Yates California, Catalonia, Chile
Web Science 2016, Hannover, Germany, May 2016
http://www.websci16.org/sites/websci16/files/keynotes/keynote_baeza-yates.pdf
25
WE ALL HAVE BIAS.
DATA HAVE BIAS.
THE WEB HAS BIAS.
26
Society shapes technology
Technology shapes society
What technology do we want to build? Which society do we want to shape?
27
INTERNET AS A MEANINGFUL RESOURCE
CONTENT &
ENGAGEMENT
SKILLS &
LITERACY
ACCESS &
INFRASTRUCTURE
MOTIVATION &
AWARENESS
TANGIBLE
(OFFLINE)
OUTCOMES
Adapted from http://blogs.lse.ac.uk/mediapolicyproject/2014/06/18/digital-inclusion-in-europe-evaluating-policy-and-practice/
28https://www.weforum.org/agenda/2016/09/8-digital-life-skills-all-children-need-and-a-plan-for-teaching-them
29
WE ARE CREATIVE, WE
ARE BUILDERS!
ARE WE PURPOSEFUL?
DO WE KNOW WHY WE
ARE BUILDING?
30
https://sustainabledevelopment.un.org/post2015/transformingourworld
31
GENDERED INNOVATIONS
32
1. "Fix the Numbers of Women"
focuses on increasing women's participation.
2. "Fix the Institutions"
promotes gender equality in careers through structural change in
organizations.
3. "Fix the Knowledge" or "Gendered
Innovations”
stimulates excellence in science and technology by integrating sex
and gender analysis into research & development.
http://genderedinnovations.stanford.edu/what-is-gendered-innovations.html
33
Integrating sex and
gender means taking into
account:
• the biological
characteristics of both
females and males (sex)
and
• the evolving social and
cultural features of
women and men, girls
and boys (gender)
34
OFFLINE AND ONLINE
START FIXING
35
WIKIPEDIA BIAS
DETECTOR
https://www.youtube.com/watch?v=6mgYvTuUphE
http://net.wanderingliquen.com/
https://wanderingliquen.com/
36
DATA SCIENCE FOR
GENDER EQUALITY:
MONITORING
WOMEN'S VOICES IN
THE NEWS
https://civic.mit.edu/blog/natematias/data-science-for-gender-
equality-monitoring-womens-voices-in-the-news#vision
http://www.theopedproject.org/
37
DATA SCIENCE FOR
GENDER EQUALITY:
IMPROVING JOB
POSTINGS
http://www.huffingtonpost.com/2015/06/02/textio-unitive-bias-software_n_7493624.html
38
PARTICIPATORY RESEARCH FOR BETTER CITIES
http://www.citylab.com/commute/2013/09/how-design-city-women/6739/
https://www.nexojornal.com.br/expresso/2016/05/06/Por-que-cidades-feitas-para-mulheres-s%C3%A3o-mais-igualit%C3%A1rias
https://www.theguardian.com/cities/2014/dec/05/if-women-built-cities-what-would-our-urban-landscape-look-like
39
DIGITAL
INNOVATION LABS
CREATING NEW
WAYS TO CURATE
WOMEN’S IMAGES
https://dwarchivenorth.wordpress.com/
https://madlab.org.uk
40
"From gender-neutral bots to
period-friendly healthcare trackers,
cars with more storage and
clothes with bigger pockets
the world could be
a very different place
if there were
more women working in tech."
http://www.bbc.com/news/technology-37605943
41
Gender equality is not a woman’s
issue, it is a human issue.
It affect us all.
42
Do you want to join us
and create a
Web of Gendered
Innovations?
43
QUESTIONS?
THANK YOU!
@claudia_melo
claudiamelo.org
claudia.melo@mulheresnatecnologia.org
claudiam@unb.br
CLAUDIA MELOPEOPLE TECHNOLOGY RESEARCHER
@claudia_melo
claudiamelo.org @claudiameloblog
/claudiamelo

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The Web of Gendered Innovations

  • 1. 1 The Web of Gendered Innovations Prof. Dr. Claudia Melo Web.br2016 14/Out, São Paulo, Brazil claudiamelo.org bit.ly/genderedweb
  • 2. 2 I’m Claudia Melo Curious Learner Professor and Researcher, University of Brasília (UnB) Advisory Board Member at Mulheres na Tecnologia Technologist since 1997 I have worked as [CTO, Agile Coach, Programmer, Coordinator, Project Manager, Consultant] Activist v0.1 WHO AM I?
  • 4. 4 Society shapes technology Technology shapes society http://www.bridge.ids.ac.uk/sites/bridge.ids.ac.uk/files/reports/CEP-ICTs-OR.pdf
  • 5. 5 When Martina was a kid [back in the 80s] http://bit.ly/2e91ybK
  • 6. 6 She always wanted to play with LEGOs http://bit.ly/2dfzltC
  • 7. 7 Frequently, your initial font choice is taken out of your hands; companies often specify a typeface, or even a set of fonts, as part of their brand. Art / Minimal / Typography / Placeholder Smart & Creative Placeholders as her colleagues used to play at home http://bit.ly/2ebB58a
  • 8. 8 Introduction Frequently, your initial font choice is taken out of your hands; companies often specify a typeface, or even a set of fonts, as part of their brand guidelines. Occasionally you’ll find a job has specific requirements, such as limited room that might require a condensed face, or a lot of legal text that might require When selecting a typeface for body text, your primary concern should be readability. Don’t concern yourself with personality at this stage. JOHN BINDER Today, Martina is a lawyer also passionate for physics (just passion, no concrete action)
  • 9. 9 Some of Martina’s friends are now scientists in Math/Engineering http://lettoysbetoys.org.uk/18-female-scientists-tell-us-about-their-favourite-childhood-toys/
  • 10. 10 Introduction Frequently, your initial font choice is taken out of your hands; companies often specify a typeface, or even a set of fonts, as part of their brand guidelines. Occasionally you’ll find a job has specific requirements, such as limited room that might require a condensed face, or a lot of legal text that might require When selecting a typeface for body text, your primary concern should be readability. Don’t concern yourself with personality at this stage. JOHN BINDER Camila is a Civil Engineer
  • 11. 11 Frequently, your initial font choice is taken out of your awesome hands Apple Devices Five Stars Frequently, your initial font choice is taken out of your awesome hands Apple Devices Online Chat Frequently, your initial font choice is taken out of your awesome hands Apple Devices Worldwide Frequently, your initial font choice is taken out of your awesome hands Apple Devices Support Frequently, your initial font choice is taken out of your awesome hands Apple Devices Exclusive Offers Frequently, your initial font choice is taken out of your awesome hands Apple Devices Fast Downloads AWESOME FEATURES Modern Presentation http://bit.ly/2dXdSJj She is now pregnant
  • 12. 12 WE ARE TRENDING MARKETING AGENCY She lives in SP, far away from her workplace
  • 13. 13 … offline reality is replicated into the online world…
  • 14. 14 Introduction Frequently, your initial font choice is taken out of your hands; companies often specify a typeface, or even a set of fonts, as part of their brand guidelines. Occasionally you’ll find a job has specific requirements, such as limited room that might require a condensed face, or a lot of legal text that might require When selecting a typeface for body text, your primary concern should be readability. Don’t concern yourself with personality at this stage. JOHN BINDER Daniela use a tablet at school, she loves it
  • 15. 15 When her parents help to find a game to play: http://playpink.com/
  • 16. 16 Frequently, your initial font choice is taken out of your awesome hand HELP Frequently, your initial font choice is taken out of your awesome hand CHAT 24/7 Frequently, your initial font choice is taken out of your awesome hand HOME Frequently, your initial font choice is taken out of your awesome hand MAILING Samantha is in the 1st year of undergraduate studies in IS She just has heard about a super cool place to work http://bit.ly/2e5HGBR
  • 17. 17 But she didn't fell quite comfortable to apply… 
 (text is gender- biased) http://www.huffingtonpost.com/2015/06/02/textio-unitive-bias-software_n_7493624.html
  • 18. 18 She is more likely to apply to the "female only" job offer http://i.imgur.com/8kuHRi4.png
  • 19. 19 Kelson knows his daughter can become a lead researcher https://news.ifas.ufl.edu/2015/12/father-daughter-duo-team-up-for-citrus-research/
  • 20. 20 He wanted to show her some role models, powerful women worldwide, but…. image is gender-biased
  • 23. 23 Erick is a programmer in big tech company. He helps them to build search engines. http://news.ifmo.ru/images/news/big/p5025.jpg
  • 24. 24 But he is (still) not aware on how much the Web is biased: Data, Algorithms, Activity, Self- selection. Data and Algorithmic Bias in the Web Ricardo Baeza-Yates California, Catalonia, Chile Web Science 2016, Hannover, Germany, May 2016 http://www.websci16.org/sites/websci16/files/keynotes/keynote_baeza-yates.pdf
  • 25. 25 WE ALL HAVE BIAS. DATA HAVE BIAS. THE WEB HAS BIAS.
  • 26. 26 Society shapes technology Technology shapes society What technology do we want to build? Which society do we want to shape?
  • 27. 27 INTERNET AS A MEANINGFUL RESOURCE CONTENT & ENGAGEMENT SKILLS & LITERACY ACCESS & INFRASTRUCTURE MOTIVATION & AWARENESS TANGIBLE (OFFLINE) OUTCOMES Adapted from http://blogs.lse.ac.uk/mediapolicyproject/2014/06/18/digital-inclusion-in-europe-evaluating-policy-and-practice/
  • 29. 29 WE ARE CREATIVE, WE ARE BUILDERS! ARE WE PURPOSEFUL? DO WE KNOW WHY WE ARE BUILDING?
  • 32. 32 1. "Fix the Numbers of Women" focuses on increasing women's participation. 2. "Fix the Institutions" promotes gender equality in careers through structural change in organizations. 3. "Fix the Knowledge" or "Gendered Innovations” stimulates excellence in science and technology by integrating sex and gender analysis into research & development. http://genderedinnovations.stanford.edu/what-is-gendered-innovations.html
  • 33. 33 Integrating sex and gender means taking into account: • the biological characteristics of both females and males (sex) and • the evolving social and cultural features of women and men, girls and boys (gender)
  • 36. 36 DATA SCIENCE FOR GENDER EQUALITY: MONITORING WOMEN'S VOICES IN THE NEWS https://civic.mit.edu/blog/natematias/data-science-for-gender- equality-monitoring-womens-voices-in-the-news#vision http://www.theopedproject.org/
  • 37. 37 DATA SCIENCE FOR GENDER EQUALITY: IMPROVING JOB POSTINGS http://www.huffingtonpost.com/2015/06/02/textio-unitive-bias-software_n_7493624.html
  • 38. 38 PARTICIPATORY RESEARCH FOR BETTER CITIES http://www.citylab.com/commute/2013/09/how-design-city-women/6739/ https://www.nexojornal.com.br/expresso/2016/05/06/Por-que-cidades-feitas-para-mulheres-s%C3%A3o-mais-igualit%C3%A1rias https://www.theguardian.com/cities/2014/dec/05/if-women-built-cities-what-would-our-urban-landscape-look-like
  • 39. 39 DIGITAL INNOVATION LABS CREATING NEW WAYS TO CURATE WOMEN’S IMAGES https://dwarchivenorth.wordpress.com/ https://madlab.org.uk
  • 40. 40 "From gender-neutral bots to period-friendly healthcare trackers, cars with more storage and clothes with bigger pockets the world could be a very different place if there were more women working in tech." http://www.bbc.com/news/technology-37605943
  • 41. 41 Gender equality is not a woman’s issue, it is a human issue. It affect us all.
  • 42. 42 Do you want to join us and create a Web of Gendered Innovations?
  • 44. CLAUDIA MELOPEOPLE TECHNOLOGY RESEARCHER @claudia_melo claudiamelo.org @claudiameloblog /claudiamelo