Recomendados
Recomendados
Mais conteúdo relacionado
Semelhante a Apresentação Branding
Semelhante a Apresentação Branding (20)
Apresentação Branding
- 1. Branding
- 2. Afinal...o que é Branding? Branding
- 3. Mudanças na Vale do Rio Doce: A companhia, por uma opção estratégica, decidiu investir na mudança de sua marca, nome e logo. Em 2007, conhecida como Companhia Vale do Rio Doce a empresa muda para apenas Vale com um investimento de US$ 50 milhões. O presidente da mineradora, Roger Agnelli, explicou: “Em qualquer lugar do mundo, a pronuncia Vale é fácil. Vale significa valor. É um nome curto e de fácil fixação. O logo, eu vejo um coração, porque adoro essas coisas de emoção. Pode ser um símbolo de infinito. Ao mesmo tempo, é um símbolo de vale e de uma mineração a céu aberto já em seu plano final. Se colocar de cabeça para baixo, parece o triângulo de Minas Gerais.” Branding
- 4. Exemplos - A Pepsi colocou no ar um vídeo viral com o jogador David Beckham, grande estratégia de marketing para a marca e praticamente sem custo. - Recentemente, a Adidas também lançou um vídeo que mostra bastante o conceito da marca jovem de tênis. - Outra marca que apostou em vídeos no YouTubefoi o Google Chrome. - Uma das grandes apostas da Apple foi a campanha "Get a Mac" que foi sucesso em 2006. Branding
- 5. O Branding está substituindo o Marketing? Marketing é uma atividade ampla que contempla várias áreas: praça, ponto-de-venda, promoção e preço (4 P’s), além do mercado. Segundo pesquisa feita pela Interbrand, empresas que investem em Branding conseguiram elevar, em muito, o valor de suas ações, enquanto empresas que não tem preocupação com a marca estão com suas ações em declínio. Branding
- 7. Responsabilidade Social - A responsabilidade social é o assunto mais importante de todos no processo de construção de reputação, comprometimento e vínculos afetivos de uma marca. - Uma empresa social e verdadeiramente responsável que não agride o meio ambiente, não explora mão de obra e age de acordo com a ética tem o caminho para o sucesso bastante encurtado. - O branding, hoje, é uma atividade muito mais complexa do que era na década de 90. É um processo contínuo que, muito mais do que estratégico e manipulador, muito mais do que visual, tem de ser multisensorial, tem de ser responsável e verdadeiro. As marcas estão cada vez mais sendo sentidas pelas pessoas e além disso, estão sendo observadas e policiadas por elas. Branding
Notas do Editor
- Clear disk with floating text(Advanced)To reproduce the shape effects on this slide, do the following:On the Home tab, in theSlides group, click Layout, and then click Blank.On the Home tab, in the Drawing group, click Shapes, and then under Basic Shapes click Oval (first row, second option from the left). Press and hold SHIFT to constrain the shape to a circle, and then on the slide, drag to draw a circle. Select the circle. Under DrawingTools, on the Format tab, in the Size group, do the following:In the Shape Height box, enter 4.07”.In the Shape Width box, enter 4.54”.Under Drawing Tools, on the Format tab, in the Shape Styles group, click Shape Fill, clickMore Fill Colors, and then in the Colors dialog box, on the Custom tab, enter values for Red: 204, Green: 255, Blue: 153.Under Drawing Tools, on the Format tab, in the Shape Styles group, clickShape Outline, and then click No Outline. Under Drawing Tools, on the Format tab, in the Shape Styles group, clickShape Effects, and then do the following:Point to Bevel, and then under Bevel click Convex (second row, third option from the left). Point to 3-D Rotation, and then under Perspective click Perspective Relaxed (second row, third option from the left). On the Home tab, in the bottom right corner of the Drawing group, click the Format Shape dialog box launcher. In the Format Shape dialog box, click 3-D Rotationin the left pane, and then do the following in the right pane under Rotation:In the Y box, enter 289.6°.In the Perspective box, enter 30°.Also in the Format Shape dialog box, click 3-D Formatin the left pane, and then do the following in the right pane:Under Bevel, click the button next to Bottom, and then under Bevel click Circle (first row, first option from the left). Under Depth, in the Depth box, enter 25 pt. Under Surface, click the button next to Material, and then under Translucent click Clear (third option from the left). Click the button next to Lighting, and then under Neutral click Balance (first row, second option from the left). Also in the Format Shape dialog box, click Shadow in the left pane, and then do the following in the right pane:In the Transparency box, enter 85%.In the Size box, enter 100%. In the Blur box, enter 21 pt.In the Angle box, enter 90%.In the Distance box, enter 27 pt. To reproduce the text effects on this slide, do the following:On the Insert tab, in the Text group, click Text Box, and then on the slide, drag to draw the text box.Enter text in the text box, select the text, and then on the Home tab, in the Font group, select Gill Sans MT Condensedfrom the Font list, select 80 from the Font Size list, click the arrow next to Font Color,and then under Theme Colors click White, Background 1, Darker 50% (sixth row, first option from the left).On the Home tab, in the Paragraph group, click Center to center the text in the text box. Under Drawing Tools, on the Format tab, in the WordArt Styles group, click Text Effects, and then do the following:Point to Reflection, and then under Reflection Variations click Tight Reflection, 4 pt offset (second row, first option from the left). Point to 3-D Rotation, and then under Parallel click Off Axis 2 Left (second row, fourth option from the left). Under Drawing Tools, on the Format tab, in the bottom right corner of the WordArt Styles group, click the Format Text Effects dialog box launcher. In the Format Text Effects dialog box, click 3-D Format in the left pane, and then do the following in the right pane:Under Depth, click the button next to Color and under Theme Colorsthen click White, Background 1 (first row, first option from the left). In the Depth box, enter 6.5 pt. Under Surface, click the button next to Material and then under Standard click Warm Matte (second option from the left). Click the button next to Lighting, and then under Neutral click Soft (first row, third option from the left). To reproduce the background effects on this slide, do the following:Right-click the slide background area, and then clickFormat Background.In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the right pane, and then do the following:In the Type list, select Linear.Click the button next to Direction, and then clickLinear Down (first row, second option from the left).Under Gradient stops, click Add or Remove until two stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops that you added as follows:Select Stop 1 from the list, and then do the following:In the Stop position box, enter46%.Click the button next to Color, and then under Theme Colorsclick White, Background 1 (first row, first option from the left).Select Stop 2 from the list, and then do the following:In the Stop position box, enter100%.Click the button next to Color, click More Colors, and then in the Colors dialog box, on the Custom tab, enter values for Red: 228, Green: 245, Blue: 193.
- Clear disk with floating text(Advanced)To reproduce the shape effects on this slide, do the following:On the Home tab, in theSlides group, click Layout, and then click Blank.On the Home tab, in the Drawing group, click Shapes, and then under Basic Shapes click Oval (first row, second option from the left). Press and hold SHIFT to constrain the shape to a circle, and then on the slide, drag to draw a circle. Select the circle. Under DrawingTools, on the Format tab, in the Size group, do the following:In the Shape Height box, enter 4.07”.In the Shape Width box, enter 4.54”.Under Drawing Tools, on the Format tab, in the Shape Styles group, click Shape Fill, clickMore Fill Colors, and then in the Colors dialog box, on the Custom tab, enter values for Red: 204, Green: 255, Blue: 153.Under Drawing Tools, on the Format tab, in the Shape Styles group, clickShape Outline, and then click No Outline. Under Drawing Tools, on the Format tab, in the Shape Styles group, clickShape Effects, and then do the following:Point to Bevel, and then under Bevel click Convex (second row, third option from the left). Point to 3-D Rotation, and then under Perspective click Perspective Relaxed (second row, third option from the left). On the Home tab, in the bottom right corner of the Drawing group, click the Format Shape dialog box launcher. In the Format Shape dialog box, click 3-D Rotationin the left pane, and then do the following in the right pane under Rotation:In the Y box, enter 289.6°.In the Perspective box, enter 30°.Also in the Format Shape dialog box, click 3-D Formatin the left pane, and then do the following in the right pane:Under Bevel, click the button next to Bottom, and then under Bevel click Circle (first row, first option from the left). Under Depth, in the Depth box, enter 25 pt. Under Surface, click the button next to Material, and then under Translucent click Clear (third option from the left). Click the button next to Lighting, and then under Neutral click Balance (first row, second option from the left). Also in the Format Shape dialog box, click Shadow in the left pane, and then do the following in the right pane:In the Transparency box, enter 85%.In the Size box, enter 100%. In the Blur box, enter 21 pt.In the Angle box, enter 90%.In the Distance box, enter 27 pt. To reproduce the text effects on this slide, do the following:On the Insert tab, in the Text group, click Text Box, and then on the slide, drag to draw the text box.Enter text in the text box, select the text, and then on the Home tab, in the Font group, select Gill Sans MT Condensedfrom the Font list, select 80 from the Font Size list, click the arrow next to Font Color,and then under Theme Colors click White, Background 1, Darker 50% (sixth row, first option from the left).On the Home tab, in the Paragraph group, click Center to center the text in the text box. Under Drawing Tools, on the Format tab, in the WordArt Styles group, click Text Effects, and then do the following:Point to Reflection, and then under Reflection Variations click Tight Reflection, 4 pt offset (second row, first option from the left). Point to 3-D Rotation, and then under Parallel click Off Axis 2 Left (second row, fourth option from the left). Under Drawing Tools, on the Format tab, in the bottom right corner of the WordArt Styles group, click the Format Text Effects dialog box launcher. In the Format Text Effects dialog box, click 3-D Format in the left pane, and then do the following in the right pane:Under Depth, click the button next to Color and under Theme Colorsthen click White, Background 1 (first row, first option from the left). In the Depth box, enter 6.5 pt. Under Surface, click the button next to Material and then under Standard click Warm Matte (second option from the left). Click the button next to Lighting, and then under Neutral click Soft (first row, third option from the left). To reproduce the background effects on this slide, do the following:Right-click the slide background area, and then clickFormat Background.In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the right pane, and then do the following:In the Type list, select Linear.Click the button next to Direction, and then clickLinear Down (first row, second option from the left).Under Gradient stops, click Add or Remove until two stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops that you added as follows:Select Stop 1 from the list, and then do the following:In the Stop position box, enter46%.Click the button next to Color, and then under Theme Colorsclick White, Background 1 (first row, first option from the left).Select Stop 2 from the list, and then do the following:In the Stop position box, enter100%.Click the button next to Color, click More Colors, and then in the Colors dialog box, on the Custom tab, enter values for Red: 228, Green: 245, Blue: 193.
- Clear disk with floating text(Advanced)To reproduce the shape effects on this slide, do the following:On the Home tab, in theSlides group, click Layout, and then click Blank.On the Home tab, in the Drawing group, click Shapes, and then under Basic Shapes click Oval (first row, second option from the left). Press and hold SHIFT to constrain the shape to a circle, and then on the slide, drag to draw a circle. Select the circle. Under DrawingTools, on the Format tab, in the Size group, do the following:In the Shape Height box, enter 4.07”.In the Shape Width box, enter 4.54”.Under Drawing Tools, on the Format tab, in the Shape Styles group, click Shape Fill, clickMore Fill Colors, and then in the Colors dialog box, on the Custom tab, enter values for Red: 204, Green: 255, Blue: 153.Under Drawing Tools, on the Format tab, in the Shape Styles group, clickShape Outline, and then click No Outline. Under Drawing Tools, on the Format tab, in the Shape Styles group, clickShape Effects, and then do the following:Point to Bevel, and then under Bevel click Convex (second row, third option from the left). Point to 3-D Rotation, and then under Perspective click Perspective Relaxed (second row, third option from the left). On the Home tab, in the bottom right corner of the Drawing group, click the Format Shape dialog box launcher. In the Format Shape dialog box, click 3-D Rotationin the left pane, and then do the following in the right pane under Rotation:In the Y box, enter 289.6°.In the Perspective box, enter 30°.Also in the Format Shape dialog box, click 3-D Formatin the left pane, and then do the following in the right pane:Under Bevel, click the button next to Bottom, and then under Bevel click Circle (first row, first option from the left). Under Depth, in the Depth box, enter 25 pt. Under Surface, click the button next to Material, and then under Translucent click Clear (third option from the left). Click the button next to Lighting, and then under Neutral click Balance (first row, second option from the left). Also in the Format Shape dialog box, click Shadow in the left pane, and then do the following in the right pane:In the Transparency box, enter 85%.In the Size box, enter 100%. In the Blur box, enter 21 pt.In the Angle box, enter 90%.In the Distance box, enter 27 pt. To reproduce the text effects on this slide, do the following:On the Insert tab, in the Text group, click Text Box, and then on the slide, drag to draw the text box.Enter text in the text box, select the text, and then on the Home tab, in the Font group, select Gill Sans MT Condensedfrom the Font list, select 80 from the Font Size list, click the arrow next to Font Color,and then under Theme Colors click White, Background 1, Darker 50% (sixth row, first option from the left).On the Home tab, in the Paragraph group, click Center to center the text in the text box. Under Drawing Tools, on the Format tab, in the WordArt Styles group, click Text Effects, and then do the following:Point to Reflection, and then under Reflection Variations click Tight Reflection, 4 pt offset (second row, first option from the left). Point to 3-D Rotation, and then under Parallel click Off Axis 2 Left (second row, fourth option from the left). Under Drawing Tools, on the Format tab, in the bottom right corner of the WordArt Styles group, click the Format Text Effects dialog box launcher. In the Format Text Effects dialog box, click 3-D Format in the left pane, and then do the following in the right pane:Under Depth, click the button next to Color and under Theme Colorsthen click White, Background 1 (first row, first option from the left). In the Depth box, enter 6.5 pt. Under Surface, click the button next to Material and then under Standard click Warm Matte (second option from the left). Click the button next to Lighting, and then under Neutral click Soft (first row, third option from the left). To reproduce the background effects on this slide, do the following:Right-click the slide background area, and then clickFormat Background.In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the right pane, and then do the following:In the Type list, select Linear.Click the button next to Direction, and then clickLinear Down (first row, second option from the left).Under Gradient stops, click Add or Remove until two stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops that you added as follows:Select Stop 1 from the list, and then do the following:In the Stop position box, enter46%.Click the button next to Color, and then under Theme Colorsclick White, Background 1 (first row, first option from the left).Select Stop 2 from the list, and then do the following:In the Stop position box, enter100%.Click the button next to Color, click More Colors, and then in the Colors dialog box, on the Custom tab, enter values for Red: 228, Green: 245, Blue: 193.
- Clear disk with floating text(Advanced)To reproduce the shape effects on this slide, do the following:On the Home tab, in theSlides group, click Layout, and then click Blank.On the Home tab, in the Drawing group, click Shapes, and then under Basic Shapes click Oval (first row, second option from the left). Press and hold SHIFT to constrain the shape to a circle, and then on the slide, drag to draw a circle. Select the circle. Under DrawingTools, on the Format tab, in the Size group, do the following:In the Shape Height box, enter 4.07”.In the Shape Width box, enter 4.54”.Under Drawing Tools, on the Format tab, in the Shape Styles group, click Shape Fill, clickMore Fill Colors, and then in the Colors dialog box, on the Custom tab, enter values for Red: 204, Green: 255, Blue: 153.Under Drawing Tools, on the Format tab, in the Shape Styles group, clickShape Outline, and then click No Outline. Under Drawing Tools, on the Format tab, in the Shape Styles group, clickShape Effects, and then do the following:Point to Bevel, and then under Bevel click Convex (second row, third option from the left). Point to 3-D Rotation, and then under Perspective click Perspective Relaxed (second row, third option from the left). On the Home tab, in the bottom right corner of the Drawing group, click the Format Shape dialog box launcher. In the Format Shape dialog box, click 3-D Rotationin the left pane, and then do the following in the right pane under Rotation:In the Y box, enter 289.6°.In the Perspective box, enter 30°.Also in the Format Shape dialog box, click 3-D Formatin the left pane, and then do the following in the right pane:Under Bevel, click the button next to Bottom, and then under Bevel click Circle (first row, first option from the left). Under Depth, in the Depth box, enter 25 pt. Under Surface, click the button next to Material, and then under Translucent click Clear (third option from the left). Click the button next to Lighting, and then under Neutral click Balance (first row, second option from the left). Also in the Format Shape dialog box, click Shadow in the left pane, and then do the following in the right pane:In the Transparency box, enter 85%.In the Size box, enter 100%. In the Blur box, enter 21 pt.In the Angle box, enter 90%.In the Distance box, enter 27 pt. To reproduce the text effects on this slide, do the following:On the Insert tab, in the Text group, click Text Box, and then on the slide, drag to draw the text box.Enter text in the text box, select the text, and then on the Home tab, in the Font group, select Gill Sans MT Condensedfrom the Font list, select 80 from the Font Size list, click the arrow next to Font Color,and then under Theme Colors click White, Background 1, Darker 50% (sixth row, first option from the left).On the Home tab, in the Paragraph group, click Center to center the text in the text box. Under Drawing Tools, on the Format tab, in the WordArt Styles group, click Text Effects, and then do the following:Point to Reflection, and then under Reflection Variations click Tight Reflection, 4 pt offset (second row, first option from the left). Point to 3-D Rotation, and then under Parallel click Off Axis 2 Left (second row, fourth option from the left). Under Drawing Tools, on the Format tab, in the bottom right corner of the WordArt Styles group, click the Format Text Effects dialog box launcher. In the Format Text Effects dialog box, click 3-D Format in the left pane, and then do the following in the right pane:Under Depth, click the button next to Color and under Theme Colorsthen click White, Background 1 (first row, first option from the left). In the Depth box, enter 6.5 pt. Under Surface, click the button next to Material and then under Standard click Warm Matte (second option from the left). Click the button next to Lighting, and then under Neutral click Soft (first row, third option from the left). To reproduce the background effects on this slide, do the following:Right-click the slide background area, and then clickFormat Background.In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the right pane, and then do the following:In the Type list, select Linear.Click the button next to Direction, and then clickLinear Down (first row, second option from the left).Under Gradient stops, click Add or Remove until two stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops that you added as follows:Select Stop 1 from the list, and then do the following:In the Stop position box, enter46%.Click the button next to Color, and then under Theme Colorsclick White, Background 1 (first row, first option from the left).Select Stop 2 from the list, and then do the following:In the Stop position box, enter100%.Click the button next to Color, click More Colors, and then in the Colors dialog box, on the Custom tab, enter values for Red: 228, Green: 245, Blue: 193.
- Clear disk with floating text(Advanced)To reproduce the shape effects on this slide, do the following:On the Home tab, in theSlides group, click Layout, and then click Blank.On the Home tab, in the Drawing group, click Shapes, and then under Basic Shapes click Oval (first row, second option from the left). Press and hold SHIFT to constrain the shape to a circle, and then on the slide, drag to draw a circle. Select the circle. Under DrawingTools, on the Format tab, in the Size group, do the following:In the Shape Height box, enter 4.07”.In the Shape Width box, enter 4.54”.Under Drawing Tools, on the Format tab, in the Shape Styles group, click Shape Fill, clickMore Fill Colors, and then in the Colors dialog box, on the Custom tab, enter values for Red: 204, Green: 255, Blue: 153.Under Drawing Tools, on the Format tab, in the Shape Styles group, clickShape Outline, and then click No Outline. Under Drawing Tools, on the Format tab, in the Shape Styles group, clickShape Effects, and then do the following:Point to Bevel, and then under Bevel click Convex (second row, third option from the left). Point to 3-D Rotation, and then under Perspective click Perspective Relaxed (second row, third option from the left). On the Home tab, in the bottom right corner of the Drawing group, click the Format Shape dialog box launcher. In the Format Shape dialog box, click 3-D Rotationin the left pane, and then do the following in the right pane under Rotation:In the Y box, enter 289.6°.In the Perspective box, enter 30°.Also in the Format Shape dialog box, click 3-D Formatin the left pane, and then do the following in the right pane:Under Bevel, click the button next to Bottom, and then under Bevel click Circle (first row, first option from the left). Under Depth, in the Depth box, enter 25 pt. Under Surface, click the button next to Material, and then under Translucent click Clear (third option from the left). Click the button next to Lighting, and then under Neutral click Balance (first row, second option from the left). Also in the Format Shape dialog box, click Shadow in the left pane, and then do the following in the right pane:In the Transparency box, enter 85%.In the Size box, enter 100%. In the Blur box, enter 21 pt.In the Angle box, enter 90%.In the Distance box, enter 27 pt. To reproduce the text effects on this slide, do the following:On the Insert tab, in the Text group, click Text Box, and then on the slide, drag to draw the text box.Enter text in the text box, select the text, and then on the Home tab, in the Font group, select Gill Sans MT Condensedfrom the Font list, select 80 from the Font Size list, click the arrow next to Font Color,and then under Theme Colors click White, Background 1, Darker 50% (sixth row, first option from the left).On the Home tab, in the Paragraph group, click Center to center the text in the text box. Under Drawing Tools, on the Format tab, in the WordArt Styles group, click Text Effects, and then do the following:Point to Reflection, and then under Reflection Variations click Tight Reflection, 4 pt offset (second row, first option from the left). Point to 3-D Rotation, and then under Parallel click Off Axis 2 Left (second row, fourth option from the left). Under Drawing Tools, on the Format tab, in the bottom right corner of the WordArt Styles group, click the Format Text Effects dialog box launcher. In the Format Text Effects dialog box, click 3-D Format in the left pane, and then do the following in the right pane:Under Depth, click the button next to Color and under Theme Colorsthen click White, Background 1 (first row, first option from the left). In the Depth box, enter 6.5 pt. Under Surface, click the button next to Material and then under Standard click Warm Matte (second option from the left). Click the button next to Lighting, and then under Neutral click Soft (first row, third option from the left). To reproduce the background effects on this slide, do the following:Right-click the slide background area, and then clickFormat Background.In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the right pane, and then do the following:In the Type list, select Linear.Click the button next to Direction, and then clickLinear Down (first row, second option from the left).Under Gradient stops, click Add or Remove until two stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops that you added as follows:Select Stop 1 from the list, and then do the following:In the Stop position box, enter46%.Click the button next to Color, and then under Theme Colorsclick White, Background 1 (first row, first option from the left).Select Stop 2 from the list, and then do the following:In the Stop position box, enter100%.Click the button next to Color, click More Colors, and then in the Colors dialog box, on the Custom tab, enter values for Red: 228, Green: 245, Blue: 193.
- Clear disk with floating text(Advanced)To reproduce the shape effects on this slide, do the following:On the Home tab, in theSlides group, click Layout, and then click Blank.On the Home tab, in the Drawing group, click Shapes, and then under Basic Shapes click Oval (first row, second option from the left). Press and hold SHIFT to constrain the shape to a circle, and then on the slide, drag to draw a circle. Select the circle. Under DrawingTools, on the Format tab, in the Size group, do the following:In the Shape Height box, enter 4.07”.In the Shape Width box, enter 4.54”.Under Drawing Tools, on the Format tab, in the Shape Styles group, click Shape Fill, clickMore Fill Colors, and then in the Colors dialog box, on the Custom tab, enter values for Red: 204, Green: 255, Blue: 153.Under Drawing Tools, on the Format tab, in the Shape Styles group, clickShape Outline, and then click No Outline. Under Drawing Tools, on the Format tab, in the Shape Styles group, clickShape Effects, and then do the following:Point to Bevel, and then under Bevel click Convex (second row, third option from the left). Point to 3-D Rotation, and then under Perspective click Perspective Relaxed (second row, third option from the left). On the Home tab, in the bottom right corner of the Drawing group, click the Format Shape dialog box launcher. In the Format Shape dialog box, click 3-D Rotationin the left pane, and then do the following in the right pane under Rotation:In the Y box, enter 289.6°.In the Perspective box, enter 30°.Also in the Format Shape dialog box, click 3-D Formatin the left pane, and then do the following in the right pane:Under Bevel, click the button next to Bottom, and then under Bevel click Circle (first row, first option from the left). Under Depth, in the Depth box, enter 25 pt. Under Surface, click the button next to Material, and then under Translucent click Clear (third option from the left). Click the button next to Lighting, and then under Neutral click Balance (first row, second option from the left). Also in the Format Shape dialog box, click Shadow in the left pane, and then do the following in the right pane:In the Transparency box, enter 85%.In the Size box, enter 100%. In the Blur box, enter 21 pt.In the Angle box, enter 90%.In the Distance box, enter 27 pt. To reproduce the text effects on this slide, do the following:On the Insert tab, in the Text group, click Text Box, and then on the slide, drag to draw the text box.Enter text in the text box, select the text, and then on the Home tab, in the Font group, select Gill Sans MT Condensedfrom the Font list, select 80 from the Font Size list, click the arrow next to Font Color,and then under Theme Colors click White, Background 1, Darker 50% (sixth row, first option from the left).On the Home tab, in the Paragraph group, click Center to center the text in the text box. Under Drawing Tools, on the Format tab, in the WordArt Styles group, click Text Effects, and then do the following:Point to Reflection, and then under Reflection Variations click Tight Reflection, 4 pt offset (second row, first option from the left). Point to 3-D Rotation, and then under Parallel click Off Axis 2 Left (second row, fourth option from the left). Under Drawing Tools, on the Format tab, in the bottom right corner of the WordArt Styles group, click the Format Text Effects dialog box launcher. In the Format Text Effects dialog box, click 3-D Format in the left pane, and then do the following in the right pane:Under Depth, click the button next to Color and under Theme Colorsthen click White, Background 1 (first row, first option from the left). In the Depth box, enter 6.5 pt. Under Surface, click the button next to Material and then under Standard click Warm Matte (second option from the left). Click the button next to Lighting, and then under Neutral click Soft (first row, third option from the left). To reproduce the background effects on this slide, do the following:Right-click the slide background area, and then clickFormat Background.In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the right pane, and then do the following:In the Type list, select Linear.Click the button next to Direction, and then clickLinear Down (first row, second option from the left).Under Gradient stops, click Add or Remove until two stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops that you added as follows:Select Stop 1 from the list, and then do the following:In the Stop position box, enter46%.Click the button next to Color, and then under Theme Colorsclick White, Background 1 (first row, first option from the left).Select Stop 2 from the list, and then do the following:In the Stop position box, enter100%.Click the button next to Color, click More Colors, and then in the Colors dialog box, on the Custom tab, enter values for Red: 228, Green: 245, Blue: 193.
- Clear disk with floating text(Advanced)To reproduce the shape effects on this slide, do the following:On the Home tab, in theSlides group, click Layout, and then click Blank.On the Home tab, in the Drawing group, click Shapes, and then under Basic Shapes click Oval (first row, second option from the left). Press and hold SHIFT to constrain the shape to a circle, and then on the slide, drag to draw a circle. Select the circle. Under DrawingTools, on the Format tab, in the Size group, do the following:In the Shape Height box, enter 4.07”.In the Shape Width box, enter 4.54”.Under Drawing Tools, on the Format tab, in the Shape Styles group, click Shape Fill, clickMore Fill Colors, and then in the Colors dialog box, on the Custom tab, enter values for Red: 204, Green: 255, Blue: 153.Under Drawing Tools, on the Format tab, in the Shape Styles group, clickShape Outline, and then click No Outline. Under Drawing Tools, on the Format tab, in the Shape Styles group, clickShape Effects, and then do the following:Point to Bevel, and then under Bevel click Convex (second row, third option from the left). Point to 3-D Rotation, and then under Perspective click Perspective Relaxed (second row, third option from the left). On the Home tab, in the bottom right corner of the Drawing group, click the Format Shape dialog box launcher. In the Format Shape dialog box, click 3-D Rotationin the left pane, and then do the following in the right pane under Rotation:In the Y box, enter 289.6°.In the Perspective box, enter 30°.Also in the Format Shape dialog box, click 3-D Formatin the left pane, and then do the following in the right pane:Under Bevel, click the button next to Bottom, and then under Bevel click Circle (first row, first option from the left). Under Depth, in the Depth box, enter 25 pt. Under Surface, click the button next to Material, and then under Translucent click Clear (third option from the left). Click the button next to Lighting, and then under Neutral click Balance (first row, second option from the left). Also in the Format Shape dialog box, click Shadow in the left pane, and then do the following in the right pane:In the Transparency box, enter 85%.In the Size box, enter 100%. In the Blur box, enter 21 pt.In the Angle box, enter 90%.In the Distance box, enter 27 pt. To reproduce the text effects on this slide, do the following:On the Insert tab, in the Text group, click Text Box, and then on the slide, drag to draw the text box.Enter text in the text box, select the text, and then on the Home tab, in the Font group, select Gill Sans MT Condensedfrom the Font list, select 80 from the Font Size list, click the arrow next to Font Color,and then under Theme Colors click White, Background 1, Darker 50% (sixth row, first option from the left).On the Home tab, in the Paragraph group, click Center to center the text in the text box. Under Drawing Tools, on the Format tab, in the WordArt Styles group, click Text Effects, and then do the following:Point to Reflection, and then under Reflection Variations click Tight Reflection, 4 pt offset (second row, first option from the left). Point to 3-D Rotation, and then under Parallel click Off Axis 2 Left (second row, fourth option from the left). Under Drawing Tools, on the Format tab, in the bottom right corner of the WordArt Styles group, click the Format Text Effects dialog box launcher. In the Format Text Effects dialog box, click 3-D Format in the left pane, and then do the following in the right pane:Under Depth, click the button next to Color and under Theme Colorsthen click White, Background 1 (first row, first option from the left). In the Depth box, enter 6.5 pt. Under Surface, click the button next to Material and then under Standard click Warm Matte (second option from the left). Click the button next to Lighting, and then under Neutral click Soft (first row, third option from the left). To reproduce the background effects on this slide, do the following:Right-click the slide background area, and then clickFormat Background.In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the right pane, and then do the following:In the Type list, select Linear.Click the button next to Direction, and then clickLinear Down (first row, second option from the left).Under Gradient stops, click Add or Remove until two stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops that you added as follows:Select Stop 1 from the list, and then do the following:In the Stop position box, enter46%.Click the button next to Color, and then under Theme Colorsclick White, Background 1 (first row, first option from the left).Select Stop 2 from the list, and then do the following:In the Stop position box, enter100%.Click the button next to Color, click More Colors, and then in the Colors dialog box, on the Custom tab, enter values for Red: 228, Green: 245, Blue: 193.