1. Using TV Commercials
in the language
classroom
Dra. Eliane Carolina de Oliveira (UFG)
ecaol2@yahoo.com

2. Video...
Permeates into the language classroom
Stimulates the senses
Visual/audio medium has an intrinsic
attractiveness for students

3. • our schools are generally equipped with
some technological aids to our teaching
• With the explosion of the Internet's vast
repositories of media growing daily,
language teachers are receiving almost
innumerable amounts of teaching
materials from online resources.
• commercials with their 30 second barrage
of language and culture are an excellent
source of authentic material

4. Why use TV commercials in the
language class?

5. Why use TV commercials in the
language class?
• allow learners to see the context of the
discourse and the speaker’s body language as
well as other visual aids to comprehension;
• The visual clues of a TV commercial provide
scaffolding for students to assist them to
understand the linguistic meanings in the
commercial;

6. Why use TV commercials in the
language class?
• short, typically lasting 30 to 50 seconds;
• easier to select, manipulate and prepare
because of their length;
• catchy and designed to be entertaining;
• contain authentic content as well as culturally-
loaded slices of modern society;

7. Why use TV commercials in the
language class?
• outnumber typical listening materials in listening
textbooks;
• teachers can use the original intent of the
commercial and the cultural elements contained
therein to teach critical thinking and culture;
• make it possible for students to have exposure
to a variety of Englishes;

8. Why use TV commercials in the
language class?
• provide variety of voices, different accents,
dialects, and indeed different Englishes, thus
allowing students to expand the reach of their
listening abilities.

9. Sites
• http://www.visit4ads.com/
• http://mckinney.com/work
• http://www.michellehenry.fr/publicite.htm
• http://www.michellehenry.fr/tv.htm
• www.princeton.edu/.../06_HatakeyamaYasuhara...
• http://community.eflclassroom.com/resources/topic
s/using-commercials-in-the-efl
• http://efllecturer.blogspot.com.br/2011/06/commerc
ial-break-tv-adverts-commercials.html
• http://www.funnyplace.org/