Evento realizado no Teatro Cetip, em 30/08/2016.

1. Pub Products: 2016 Strategy
Title Text
Bridging the VR Advertising Gap
Andrew Balfour
Global Creative Innovation Lead

2. Data
Content
Technology

3. “AR/VR will be a $80-182
billion dollar market by 2025.”
Source: Goldman Sachs Global Investment Research Jan 2016

7. Pub Products: 2016 Strategy
Title Text
Tipping Point & drawing parallels to
mobile
Mobile Revolution

8. APPS
800,000
DEVICES
PER MONTH
2B
SESSIONS
PER DAY
10B
Source: FlurryAnalytics

9. MONTHLY FLURRY SESSIONS
DATA FROM OVER 800,000 APPLICATIONS
Sources: Flurry Analytics
300B
225B
150B
75B
2011 2012 2013 2014 20152009 20102008
MUSIC
GAMING
ENTERTAINMENT
SOCIAL
NETWORKING
TRAVEL
RETAIL
MESSAGING
TV
MEDIA

10. MOBILE ADDITION CONTINUES TO RISE
WORLDWIDE DAILY APP USAGE DISTRIBUTION (MILLIONS)
Sources: Flurry Analytics
280
590
985
176
440
784
REGULAR USERS SUPER USERS MOBILE ADDICTS
Under 16 Times 16 to 60 Times 60+ Times
+34%
+26%
+59%
Q2 2014 Q2 2015

11. MOBILE ADDICTS
COMPARED TO WORLD POPULATION RANK
Sources: Flurry Analytics
1 CHINA 1,305
2 INDIA 1,216
3 UNITED STATES 319
4 INDONESIA 248
5 BRAZIL 202
6 PAKISTAN 182
7 NIGERIA 177
8 MOBILE ADDICTS 176
9 BANGLADESH 152
10 RUSSIA 141
2014
8 MOBILE ADDICTS 176
1 CHINA 1,320
2 INDIA 1,273
3 UNITED STATES 322
4 MOBILE ADDICTS 280
5 INDONESIA 255
6 BRAZIL 205
7 PAKISTAN 190
8 NIGERIA 183
9 BANGLADESH 158
10 RUSSIA 146
2015
4 MOBILE ADDICTS 280

13. Content
is king

14. Pub Products: 2016 Strategy
Title Text
Are we adding value?

15. July 1, 1941

17. Pub Products: 2016 Strategy
Title Text

31. Pub Products: 2016 Strategy
How can we add value?

32. Pub Products: 2016 Strategy
Title Text Data
Content
Technology

38. Pub Products: 2016 Strategy

39. Pub Products: 2016 Strategy
Title Text Data
Content
Technology

40. 1.23%
8.9%
1 min 4 sec
+60%
+200%
+500%

41. Horizon Line
Audio & Narration
Reward the User
Creative Best Practices

42. Pub Products: 2016 Strategy
Title Text Data
Content
Technology

43. Building blocks for
memorable mobile storytelling.
Tiles

44. Your Story.
Your Way.
Tiles allow you to tell beautiful, interactive and immersive stories.
This versatile mobile ad format allows you to showcase your
products and tell your brand stories, your way.

45. What can Tiles do?
360°
Swipe, shake, tilt or tap! Once a user taps through a
mobile native, display or video ad
Tiles maximizes the full range of mobile features,
including;
All of these features are available through
Yahoo’s full-service solution powered by the
ACT team.

46. Reach & Scale
Where it Matters.
Reach over 600 million users on their mobile
devices through Yahoo’s properties, Gemini and
the BrightRoll exchange.
Engage mobile users looking for great content in
the palm of their hands!

47. Data
Content
Technology

49. Obrigado!
Andrew Balfour
Global Creative Innovation Lead
abalfour@yahoo-inc.com | @andrewjbalfour