8th International Conference on Qualitative and Quantitative Methods in Libraries QQML 2016, London, UK.

1. Luísa Alvim
José A. Calixto
University of Évora, CIDEHUS (Portugal)
Content Analysis Model
to analyze facets of social mission of
public library on the Facebook and in the
websites

2. Content Analysis Model
Categories / Facets of the social mission of the
public library
1 Generate social capital and social cohesion
To contribute to the sense of community (integration);
To boost the local culture;
To get more libraries and itinerant libraries;
To encourage the exchange of content;
To report about the county / local history;
To improve the relationship between the library / users;
To promote the social welfare;
To promote the intercultural dialogue;
To promote services directed to the community;
To be the local information centre;
To be the meeting local of the community / the community centre;
To be a recreation local / leisure.
2 Consolidate the democracy and the citizenship
To contribute to the active role of the citizen;
To cooperate with local, national and international partners;
To defend the freedom of expression;
To defend the freedom of thought;
To defend intellectual freedom;
To ensure the human rights;
To preserve the civil rights;
To preserve the values of democracy;
To promote the online community participation as a mean to develop democracy;
To promote peace / international understanding.
Categories / Facets of the social mission of the public
library
3 Social and digital inclusion
To provide social support (as a bank of schoolbooks);
To provide library collection for all;
To provide equal access to services;
To involve excluded social groups;
To mobilize people for solidarity campaigns;
To allow accessibility of buildings for all;
To allow free access to information and services;
To promote the digital inclusion;
To promote the social inclusion;
To promote events / social services;
To be an agent of change in the community;
To be a place of social experiences.
4 Fighting illiteracies
To support, to coordinate online learning communities;
To fight illiteracies in general;
To provide access to ICTs and to the Internet;
To be a learning centre lifelong;
To be the centre of personal development / self-training;
To promote non informational training (seeking employment, languages);
To promote digital literacy.
2

3. PORTUGAL
99 Portuguese
public libraries
+
Websites
May/July 2014
3

4. Actions by category / Facebook
9
19
48
267
4 Fighting illiteracies
2 Consolidate democracy and
citizenship
3 Social and digital inclusion
1 Generate social capital and social
cohesion
no. actions
4

5. Actions by category / Websites
3
32
55
62
2 Consolidate democracy and
citizenship
3 Social and digital inclusion
4 Fighting illiteracies
1 Generate social capital and social
cohesion
no. actions
5

6. 146
327
Websites / 2014
Facebook / 2014 (76 days)
no. actions
Actions by category / Facebook and Websites
6

7. Category 1 Generate social capital and social
cohesion
11
76
17
32
12
74
45
3
5
5
23
1
11
14
To contribute to the sense of community; To
promote services directed to the community
To boost the local culture
To get more libraries and itinerant libraries
To report about the county / local history; To
be the local information centre
To promote the intercultural dialogue; To
promote the social welfare; To encourage the…
To be the meeting local of the community /
the community centre; To improve the…
To be a recreation local / leisure
no. actions
websites
Facebook
7

8. Category 2 Consolidate democracy and
citizenship
3
9
4
3
3
To contribute to the active role
of the citizen
To cooperate with local,
national and international…
To ensure the human rights; To
preserve the civil rights
To preserve the values of
democracy
no. actions
websites
Facebook
8

9. Category 3 Social and digital inclusion
3
4
5
36
1
4
13
14
To mobilize people for
solidarity campaigns
To promote the digital
inclusion
To promote the social
inclusion
To promote events / social
services
no. actions
websites
Facebook
9

10. Category 4 Fighting illiteracies
3
1
5
39
6
10
To promote digital literacy; To
provide access to ICTs and to
the Internet
To be the centre of personal
development / self-training
To promote non informational
training (seeking employment,
languages)
no. actions
websites
Facebook
10

11. Actions by category / Facebook and Websites
19
48
9
267
3
32
55
62
2 Consolidate the democracy
and the citizenship
3 Social and digital inclusion
4 Fighting illiteracies
1 Generate social capital
and social cohesion
no. actions
websites
Facebook
11

12. Thank you
Luísa Alvim
mluisa.alvim@gmail.com
facebook.com/luisa.alvim
José António Calixto
jacalixto2000@gmail.com
Research work carried out within the scope of UID/HIS/00057/2013 (POCI-01-
0145-FEDER-007702), FCT/Portugal, COMPETE, FEDER, Portugal2020
12