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Agenda Setting describes a very powerful influence of the media…<br />
…it’s the ability to tell us what issues are important<br />
Intense media attention increases the importance of certain topics.<br />
Remember when the media had a field day over President Obama’s birth certificate?<br />
We all know about the scandal because the media thought it was important for us to know about it<br />
There are<br />levels of agenda setting.<br />
The first level refers to the media using objects or issues to influence the people what people should think about<br />
The second leveldecides what parts of the subject are important.<br />
But how does this affect me?<br />
We ALL consume media. <br />
Therefore we all experience the media’s agenda setting<br />
The relevance of information to a person and the level of uncertainty determine a persons need for orientation.<br />
People with a high need for orientation are more likely to be influenced by the media.<br />
However, some critics claim there is insufficient evidence to prove that the Agenda Setting Theory is real. <br />
I’m Denis McQuail, a top scholar in the field of Communications<br />He argues that the agenda-setting theory is “within t...
Next time you consume media, take a look at the stories being highlighted<br />
Is the media influencing YOU?<br />
Agenda Setting Theory
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Agenda Setting Theory

  1. 1.
  2. 2. Agenda Setting describes a very powerful influence of the media…<br />
  3. 3. …it’s the ability to tell us what issues are important<br />
  4. 4. Intense media attention increases the importance of certain topics.<br />
  5. 5. Remember when the media had a field day over President Obama’s birth certificate?<br />
  6. 6. We all know about the scandal because the media thought it was important for us to know about it<br />
  7. 7. There are<br />levels of agenda setting.<br />
  8. 8. The first level refers to the media using objects or issues to influence the people what people should think about<br />
  9. 9. The second leveldecides what parts of the subject are important.<br />
  10. 10. But how does this affect me?<br />
  11. 11. We ALL consume media. <br />
  12. 12. Therefore we all experience the media’s agenda setting<br />
  13. 13. The relevance of information to a person and the level of uncertainty determine a persons need for orientation.<br />
  14. 14. People with a high need for orientation are more likely to be influenced by the media.<br />
  15. 15. However, some critics claim there is insufficient evidence to prove that the Agenda Setting Theory is real. <br />
  16. 16. I’m Denis McQuail, a top scholar in the field of Communications<br />He argues that the agenda-setting theory is “within the status of a plausible but unproven idea”<br />
  17. 17. Next time you consume media, take a look at the stories being highlighted<br />
  18. 18. Is the media influencing YOU?<br />
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