Rio Info 2015 - Painel Oportunidades para o Brasil na era da Computação em Nuvem - Ana hofmann

1. Microsoft Azure
Big Compute
Ana Hofmann
ana.hofmann@microsoft.com
Rio de Janeiro Branch Director

2. “Microsoft's Enterprise Mobility Suite -
Covering All The Bases, Flexibly.”
3/30/14
Alguns exemplos….
Launch of Windows 8 with beautiful
new user interface and a wide range of
applications with the grand opening of
the Windows Store. “Microsoft's most strategically
significant push yet into the
hardware business ” 6/18/12
“How Microsoft Created a Virtual
Assistant That Could Blow Siri Away”
4/20/14
“Microsoft CEO signals new course
with Office for iPad 3/27/14
“How the Nokia-Microsoft
Union Changes Everything.”
4/25/14
“For Microsoft, Skype opens vast
new market in telecom.” 5/10/11
“Microsoft buying Yammer to
beef up social enterprise
networking efforts.” 6/25/12
“New CEO Nadella Reboots Microsoft”
4/25/14
“Results Bolster New CEO Nadella’s
Direction” 4/24/14
“Microsoft beats Wall Street on new
CEO debut” 4/24/14
20142011

3. Transforming to
digital
…and protecting assets in a
mobile-first, cloud-first world.
Reimagining the enterprise with Microsoft
3
Empowering
people
…to be responsive and make
an impact from anywhere.
Activating the
business
…with customer-centric
solutions.
…comprehensive and connected solutions…
…culture of reliability, security and privacy…
Global excellence in hybrid cloud services…
…familiar and fluid experiences
…spanning consumer and business…

4. Next Generation Enterprise
Delivering data insights
Use big data to drive performance
gains from end-to-end
Putting people at the center
Deliver people-centric IT solutions that are
more productive and natural
Benefiting from mobile-first productivity
Make computing experiences more personal and
intuitive
Enabling Cloud Flexibility and Innovation
Build on an enterprise-grade hybrid cloud infrastructure
Scalable, Secure,
Adaptable Infrastructure
Natural User
Experiences
Role-based
productivity
& insights
Social
Business
Dynamic
Business
Networks
Smart
Connected
Devices

5. Why
Microsoft
* Operated by 21Vianet
G Series – Largest VM available
in the market – 32 cores, 448GB
Ram, SSD…
l

6. Why
Microsoft
Datacenter innovation

9. Platform Services
Security &
Management
Infrastructure Services
Web Apps
Mobile
Apps
API
Management
API
Apps
Logic
Apps
Notification
Hubs
Content Delivery
Network (CDN)
Media
Services
HDInsight Machine
Learning
Stream
Analytics
Data
Factory
Event
Hubs
Mobile
Engagement
Active
Directory
Multi-Factor
Authentication
Automation
Portal
Key Vault
Biztalk
Services
Hybrid
Connections
Service
Bus
Storage
Queues
Store /
Marketplace
Hybrid
Operations
Backup
StorSimple
Site
Recovery
Import/Export
SQL
Database
DocumentDB
Redis
Cache Search
Tables
SQL Data
Warehouse
Azure AD
Connect Health
AD Privileged
Identity
Management
Operational
Insights
Cloud
Services
Batch Remote App
Service
Fabric Visual Studio
Application
Insights
Azure SDK
Team Project
VM Image Gallery
& VM Depot
500 new features in 12 months !

10. 11
Operations
Security
Assurance
HIPAA/
HITECH
CJISSOC 1
201220112010
SOC 2
FedRAMP
P-ATO
FISMA
ATO
UK G-Cloud OFFICIAL
2013 2014 2015
ISO/IEC
27001:2005
CSA Cloud
Controls
Matrix
PCI DSS
Level 1
AU IRAP
Accreditation
Singapore
MCTS
ISO/IEC
27018
EU Data
Protection
Directive
CDSA

11. Microsoft aligns to ISO 27018
• Microsoft Azure, Office 365, Dynamics CRM Online
and Intune now follow ISO 27018, and each service
has completed a third party ISO 27001 audit to verify
that Microsoft has included all of the additional
controls
• Inclusion of all the ISO 27018 controls is
part of our contractual commitment to
customers
• Microsoft is committed to remaining a leader among
CSPs in the area of data protection and security
On July 30, the International
Organization for
Standardization (ISO)
adopted ISO/IEC 27018 – an
international standard for
the processing of personal
information by cloud service
providers (CSP)
Microsoft is the first
cloud service provider to
add all the controls
of ISO 27018 to an ongoing
ISO 27001 commitment
2/16/2015

12. >11 Million
EMS Enterprise Mobility
Seats
>90,000
New Azure customer
subscriptions/month
1.4Million
SQL databases in Azure
1 Million
Processor Cores added in
the last 45 days
60Billion
Hits to Websites run on
Azure Web App Service
425Million
Azure Active
Directory Users
Microsoft Intelligent Cloud
Azure momentum
57%
Of Fortune 500 Companies
use Microsoft Azure
>3Million
Developers Registered with
Visual Studio OnLine

13. Main scenarios
Enabled by Azure Big Compute and Azure Batch
Enterprise
Customers setting up
separate cloud
environment for
additional capacity and
new workloads
Hybrid
Burst to cloud for
more capacity
Utilize existing scheduler
to burst to Azure and use
compute on demand
SaaS
ISV's and Managed service
providers launch their own
SaaS solutions. Pay for
compute and application
software per hour
Marketplace
Utilize the scale of Azure
Applications and compute
capacity sold through
Azure marketplace for
single node (32 cores)
compute

14. Azure Batch—cloud enable applications
Cloud enable applications,
made available as SaaS

15. Azure Batch
Cloud enable applications
Run at scale
Manage delivery
BATCH PORTAL

16. Enterprise scenario
Head node + compute in Azure
Set up your cluster in Azure
Access it via VPN/EXPRESS ROUTE
Logically separated from rest of Azure

17. Hybrid scenario
Burst to Azure for more capacity
Access it via VPN/ExpressRoute
Logically separated from rest of Azure
On-premises head node and
compute + extend to cloud
Scheduler

18. SaaS scenario
Front-end
running in
Azure
ISV application interface either
Web front-end or native interface
One stop shop for compute
and application software licenses
A true cloud SaaS service
capable of running multiple
codes/applications on Azure
and manage the workflow
RestAPI,CLI,PythonSDK,node.js
Application software running on nodes.

19. Marketplace scenario
The Azure marketplace brings
the quality, choice, and strength
of the Azure partner ecosystem
to customers around the world
Single node application images available
Maximum 32 cores
A unified location for Azure based
offerings from Microsoft and partners
Over 3,000 offers
Integrated platform experience
Streamlined configuration, deployment,
and management
Fortune 500 and SMB customers
across 86 global markets
Data
services
Virtual
machines
App
services
Web appsAAD apps
Azure marketplace

20. What SMBs are saying…
Perceptions holding customers back
from cloud services:
• 60% concerned about data security
• 45% worried that using the cloud
would result in a lack of control
over their data
• 42% doubted reliability of the
cloud
In contrast, for customers that use the
cloud:
• 94% have gained security benefits they
didn’t have with on-premise technology
• 62% have seen increased levels of
privacy protection
• 75% have experienced improved
service availability
Source: Boston Consulting Group, “Ahead of the Curve”

21. 85bancos na América
Latina já adotaram
serviços de computação
em nuvem da Microsoft.

22. +283agências,
secretarias e governos na
América Latina já
adotaram serviços de
computação em nuvem da
Microsoft.

23. Reimagining communications
Fortescue Metals Group fostered productivity through connected services
“With the connectivity and seamless interaction of the Office 365
services, we made it easy for employees to access the people and
information that they need to get to, which makes it easier for them
to do the things they need to do.”
—Vito Forte, Chief Information Officer
Objectives
• Adapt IT services to
rapid business growth
with limited disruption.
• Improve communication
throughout the
company.
Tactics
• Planned a fast move
to cloud-based
services.
• Chose Microsoft
Office 365 for
messaging,
conferencing, and
desktop sharing.
Results
• Successfully adapted to the
company’s growing staff without
disruption.
• Provided new services of
communication.
• Improved productivity and team
collaboration.

24. Unlocking business value
Nalco deployed a centralized mission-critical repository and analytics engine
“We expect to see the solution support a 5 percent increase in
our revenues. Given the more than billion-dollar size of our
market, that could be a substantial revenue increase.”
—Terry Burleson, Vice President
Objectives
• Replace manual and
time-consuming data
collection process at
customer sites.
• Provide better customer
support, satisfaction,
and loyalty.
Tactics
• Deployed a real-time,
automated solution
based on Microsoft
SharePoint and Excel.
• Centralized customer
data collection over
the Internet.
Results
• Cut time-to-market in half,
provided new capabilities.
• Contributed to double-digit
revenue growth.
• Met customer needs better, faster.

25. Transforming asset management
M.G. Bryan enabled performance monitoring through the cloud
“Leveraging the cloud, we can cost-effectively keep tabs on our
equipment and help customers maximize asset uptime, dramatically
improving their return on investment.”
—Matt Bryan, President
Objectives
• Remotely monitor
assets in extreme,
isolated environments.
• Help customers
maximize uptime.
• Improve return on
investment.
Tactics
• Upgraded equipment
with an integrated
control and
information system.
• Designed a cloud-
based system using
Microsoft Azure for
monitoring.
Results
• Gained highly-scalable, cost-
efficient remote access to real-
time information.
• Extended equipment life cycles.
• Optimized productivity.
• Improved customer service.

26. Studio
Schlumberger
Across E&P it is a
challenge to:
• share vast amounts of data within
and across projects
• find and collaborate with
knowledge experts and project
teams
• retain intellectual property and
learnings from project to project
Knowledge management
for multi-user,
petrotechnical data
• knowledge capture and sharing
integrated through SharePoint
and Lync
• Bing Maps / Power Map for the
integration of project data such as
blocks, licenses, fields, seismic
data, and wells
Environment that promotes
collaboration, accelerates
innovation, and improves
productivity & decision
making:
• stream-lines the interpretation
process with faster and more
complete access to petrotechnical
data and knowledge
• retains key knowledge and
expertise for use in future projects

27. Centralized, Mission Critical Repository & Analytics Engine
Access to analytics and process chemical KPIs through SharePoint
“We expect to see the solution support a 5 percent increase in our revenues. Given the more
than billion-dollar size of our market, that could be a substantial revenue increase.”
—Terry Burleson, Vice President, Downstream Energy Services, Nalco.
Real time
business
decisions
and risk
reduction
Business goal
• Better customer support,
satisfaction, and loyalty
• Improve a manual and
time-consuming data
collection process at
customer sites
Tactics
• Real-time, automated
solution
• to securely upload
customer data over the
Internet for detailed
analysis and reporting
Results
• Cuts time-to-market in half, provides
new capabilities
• Contributes to double-digit revenue
growth
• Meets customer needs better, faster

28. Reimagining Data Collection
Improving asset performance through remote management
Business goal
Frac’ trucks operate in
extreme and isolated
environments, need
regular minor maintenance
and periodic engine
rebuilds
Tactics
In partnership with
Rockwell Automation, M.G.
Bryan easy collects remote
real-time data, safely
stores it on Windows
Azure, creates
maintenance alerts, service
and parts delivery orders
Results
• Improved business insight increases asset and staff
productivity
• Helps reduce project risk & increases customer’s ROI
• Cost effectively monitors equipment to maximize asset
uptime
• Provides scalability for expanding fleets
“Leveraging the cloud, we can cost-effectively keep tabs on our equipment and help
customers maximize asset uptime, dramatically improving their return on investment.”
—Matt Bryan, President, M.G. Bryan

29. Reimagining High-Performance Computing
Reduce time needed for complex analysis to make better near-real-time field decision
Business goal
To optimize rig operation,
near real-time answers are
needed.
Calculate its TubeFlow
simulations more quickly, but
without adding costly
infrastructure.
Tactics
Used Microsoft Azure to
run single executable on
on-premise servers as well
as burst into Azure servers
on-demand.
Results
• Decreased processing time—months to days
• Better field decisions made near-real-time
• Reduced total cost of IT ownership—optimized
use of existing server resources
• Capable of delivering planned year of computation
within 30 days.
“The number one surprise is how easily you can slide into [Microsoft] Azure. I don’t have to
worry about building my software differently now so that it can scale, it’s just natural.”
—David Green; Software Architect, Baker Hughes.

30. Single Version of the Truth
Empower employees with self-service BI capabilities
“If our people can better manage their assets, processes, or supply chain through the use of
some of these SQL Server 2012 tools, the potential payback is very, very large.”
—Andy Morley, Director of IT, Baker Hughes.
Business goal
• Extend decision
making to 50,000
employees across 80+
countries
Tactics
• Use BI Semantic model with
Microsoft SQL Server 2012 to
simplify and extend internal BI
capabilities
• Generate local, in-memory
cubes running against oilfield
information repository DW
Results
• Maintain & leverage reliable, consistent data
repository
• Enabled all employees to explore data and make
better decisions through self-servicing BI tools
that are easy to use
• Seamless information flow between data
warehouse and end user