EB DIRECTORS 090124 MEETING, BÅSTAD, SWEDEN 
From sustainability 
Trends and Labels 
To real business 
Actions and Value! ...
NOVOZYMES 2 03/11/14 PRESENTATION
NOVOZYMES 3 03/11/14 PRESENTATION 
Enable 
9.000.000.000 people 
live decent lives 
within planetary boundaries 
In 2050
NOVOZYMES 4 11/03/14 PRESENTATION 
Global Mega Trends 
SUSTAINABILITY ISSUES WILL GROWINGLY IMPACT ALL 
BUSINESSES - DIREC...
GROWING BUSINESS RESPONSES 
TO THE GROWING SUSTAINABILITY ISSUES 
TO AVOID RISKS 
TO REDUCE COSTS 
TO TURN CHALLENGES INTO...
NOVOZYMES 6 03/11/14 PRESENTATION 
SUSTAINABILITY LABELLING IN HHC 
- EXAMPLES
THE HHC INDUSTRY IS SAYING A LOT… 
“…easy to rinse…” 
“…phosphate-free product 
contains biodegradable 
surfactants and en...
NOVOZYMES 8 03/11/14 PRESENTATION
NOVOZYMES 9 03/11/14 PRESENTATION
Green claims in household care products are 
increasingly common, but remain vague and 
unsubstantiated in many cases 
Sou...
Corporate Sustainability 
11 
Consumers want to “be green” and seek 
solutions and reliable information / education 
How f...
NOVOZYMES 12 03/11/14 PRESENTATION
NOVOZYMES 13 03/11/14 PRESENTATION
NOVOZYMES 14 03/11/14 PRESENTATION
NOVOZYMES 15 03/11/14 PRESENTATION
NOVOZYMES 16 03/11/14 PRESENTATION 
Retailers demand products that perform better in a life 
cycle perspective and look fo...
NOVOZYMES 17 03/11/14 PRESENTATION 
Confusion 
= 
Opportunity
NOVOZYMES 18 11/03/14 PRESENTATION 
Life Cycle Assessments (LCAs) are the method 
to scientifically document sustainabilit...
Corporate Sustainability 
19 
The HHC industry must address five key 
sustainability issues… 
Effective handling of these ...
Corporate Sustainability 
20 
… and enzymes address these sustainability 
issues in detergents and deliver tangible benefi...
Corporate Sustainability 
21 
SUSTAINABILITY PAYS…. 
Persil Small and Mighty, Unilever, 
Overtook the powder variant and a...
Concluding remarks 
 The global sustainability agenda is robust, strong, 
and will significantly influence all companies ...
Lets change the world 
together !
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From Sustainability Trends and Labelling - to Real Business Actions and Value - Novozymes

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  • What is going on : S trends = fundamental trends and business trends eg labels in the HHC industry
    Why: its time to go beyond labelling, take stronger action and drive more value from sustainability
    How: this can be done
  • The challenge of sustainability
    The challenge we must get our hands around
    A big challenge that require a lot of innovation and much smarter ways of producing consumer goods
    A challenge so big that no-one can meet it alone
    Why we gather the HHC industry to discuss, share and learn
    What we can do to turn challenges into opportunities that benefit the world and our business at the same time
  • Labels have served the HHC industry well
    Building the bridge from the serious sustainability issues the world care about to its products
    The time is right to change gear, step up, go beyond talking about the trends making labels and take stronger action – why:
    The underlying sustainability drivers continue to mount - driving regulations, costs and opportunities for businesses
    labelling is growingly becomming problematic - putting brand and reputation at risk
    Consumers growingly care and ask for trustworthy information / education
    Retailers dramatically step up and will drive transformations of their supply chains – making S winners = market winners
  • Growing community of ”watchdogs”
    => Risk of damaging brand and reputation
  • Vagueness is the most frequent greenwashing sin for this category (committed by 77.4% of products)
    A vague claim is one that is so poorly defined or broad that its real meaning is likely to be misunderstood by the consumer. Some frequent examples include unelaborated uses of: (1) Eco-friendly, (2) Environmentally-friendly, (3) Earth-friendly, (4) Environment safe , (5) Harnessing nature, and (6) Eco-chemistry
    “Lack of proof” is another frequently committed greenwashing sin for this category, which occurs when environmental claims cannot substantiated by easily accessible supporting information or by a reliable third-party certification..
  • 70 % of US Consumers care
    70 % need education
  • April 2014: Walmart's first Sustainable Product Expo
    Walmart Stores' new president and CEO Doug McMillon
    heads of Cargill, General Mills, Johnson & Johnson Group Monsanto, PepsiCo, P&G and Unilever North America.
  • HHC summit in 2012 TSC + WM on stage
    Today a quick recap + update
    Science base – the devil is in the detail – its all in the numbers
  • If this is interesting for you?
    I suggest you visit our stand outside and learn:
    - How our enzyme technology can help optimize your products
    - How NZ can help you succeed in a market where the sustainability interest is booming
  • From Sustainability Trends and Labelling - to Real Business Actions and Value - Novozymes

    1. 1. EB DIRECTORS 090124 MEETING, BÅSTAD, SWEDEN From sustainability Trends and Labels To real business Actions and Value! Claus Stig Pedersen Head of Corporate Sustainability Novozymes A/S
    2. 2. NOVOZYMES 2 03/11/14 PRESENTATION
    3. 3. NOVOZYMES 3 03/11/14 PRESENTATION Enable 9.000.000.000 people live decent lives within planetary boundaries In 2050
    4. 4. NOVOZYMES 4 11/03/14 PRESENTATION Global Mega Trends SUSTAINABILITY ISSUES WILL GROWINGLY IMPACT ALL BUSINESSES - DIRECTLY OR INDIRECTLY, - POSITIVELY OR NEGATIVELY
    5. 5. GROWING BUSINESS RESPONSES TO THE GROWING SUSTAINABILITY ISSUES TO AVOID RISKS TO REDUCE COSTS TO TURN CHALLENGES INTO OPPORTUNITIES
    6. 6. NOVOZYMES 6 03/11/14 PRESENTATION SUSTAINABILITY LABELLING IN HHC - EXAMPLES
    7. 7. THE HHC INDUSTRY IS SAYING A LOT… “…easy to rinse…” “…phosphate-free product contains biodegradable surfactants and enzymes…” “…environment friendly…” “…features the A.I.S.E. Sustainable Cleaning logo…” “…free of phosphate, aluminum and alkaline…” “…phosphate-free product contains biodegradable surfactants and enzymes…” “…free from bleach…” “…Biodegradable product…” “…features the A.I.S.E. Clean Right logo…” “…A.I.S.E., Cleaner Planet Plan and Sustainable Cleaning…” “…pack made from post-consumer recycled material/ recycled material…” “… effective in cold water”… “…less energy/save energy…” “…contains biodegradable surfactants…” “…contains plant based ingredients…” “…approved by EU Ecolabel…” “…dermatologically tested…” “…hypoallergenic…” IS ANYBODY LISTENING? OR UNDERSTANDING? DO THE CLAIMS DRIVE CONSUMER ACTIONS AND BUSINESS VALUE?, - OR THE OPPOSITE?
    8. 8. NOVOZYMES 8 03/11/14 PRESENTATION
    9. 9. NOVOZYMES 9 03/11/14 PRESENTATION
    10. 10. Green claims in household care products are increasingly common, but remain vague and unsubstantiated in many cases Source: Terrachoice, The Sins of Greenwashing Home and Family Edition (2010)
    11. 11. Corporate Sustainability 11 Consumers want to “be green” and seek solutions and reliable information / education How frequent US consumers consider sustainanility when shopping Everytime Regularly Sometimes 7% 20% 44% Source: American consumer research study 29% 71% Understand Sustainabilty Claims Need more education on sustainability claims Rarely 20% Never 10% 71% wish companies do a better job of helping them understand the sustainability claims used
    12. 12. NOVOZYMES 12 03/11/14 PRESENTATION
    13. 13. NOVOZYMES 13 03/11/14 PRESENTATION
    14. 14. NOVOZYMES 14 03/11/14 PRESENTATION
    15. 15. NOVOZYMES 15 03/11/14 PRESENTATION
    16. 16. NOVOZYMES 16 03/11/14 PRESENTATION Retailers demand products that perform better in a life cycle perspective and look for scientific documentation
    17. 17. NOVOZYMES 17 03/11/14 PRESENTATION Confusion = Opportunity
    18. 18. NOVOZYMES 18 11/03/14 PRESENTATION Life Cycle Assessments (LCAs) are the method to scientifically document sustainability improvements of the product value chain Enzyme production Detergent formulation Chemical production Washing 2.7 kg laundry Heat production Fuel extraction Wastewater treatment 3rd party verified LCAs are required By ISO when sustainability is used for sales, marketing and branding.
    19. 19. Corporate Sustainability 19 The HHC industry must address five key sustainability issues… Effective handling of these issues are likely to impact risk and cost profile positively, open business opportunities and add brand value Source: Internal analysis
    20. 20. Corporate Sustainability 20 … and enzymes address these sustainability issues in detergents and deliver tangible benefits Enzymes address all these critical issues and help build brand value • High wash performance at low temperatures • Reduce raw materials use • A renewable resource • Safe for consumers • Save time and effort in hand washing • Enables compaction • Reduce eutrophication, aquatic toxicity • Biodegradable Source: Internal analysis
    21. 21. Corporate Sustainability 21 SUSTAINABILITY PAYS…. Persil Small and Mighty, Unilever, Overtook the powder variant and as of 2013, was the biggest seller in Unilever UK & Ireland’s laundry portfolio Tide PODS, P&G Captured more than 70% of liquid tablet detergent sales in the US In just 10 months Purex Natural Elements, Henkel, Sales has outgrown other products in the category for three years in a row
    22. 22. Concluding remarks  The global sustainability agenda is robust, strong, and will significantly influence all companies  The HHC industry has successfully used sustainability to label products and support the business  Growing transparency, consumer and retailer demands provide both challenges and opportunities  Sustainability pays when …  real action is taken to improve product performance  product perfomance improvements are scientifically documented (LCA´s, ISO)  Improvements are translated into stories and claims that consumers trust and find appealing
    23. 23. Lets change the world together !

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