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From Sustainability Trends and Labelling - to Real Business Actions and Value - Novozymes

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From Sustainability Trends and Labelling - to Real Business Actions and Value

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From Sustainability Trends and Labelling - to Real Business Actions and Value - Novozymes

  1. 1. EB DIRECTORS 090124 MEETING, BÅSTAD, SWEDEN From sustainability Trends and Labels To real business Actions and Value! Claus Stig Pedersen Head of Corporate Sustainability Novozymes A/S
  2. 2. NOVOZYMES 2 03/11/14 PRESENTATION
  3. 3. NOVOZYMES 3 03/11/14 PRESENTATION Enable 9.000.000.000 people live decent lives within planetary boundaries In 2050
  4. 4. NOVOZYMES 4 11/03/14 PRESENTATION Global Mega Trends SUSTAINABILITY ISSUES WILL GROWINGLY IMPACT ALL BUSINESSES - DIRECTLY OR INDIRECTLY, - POSITIVELY OR NEGATIVELY
  5. 5. GROWING BUSINESS RESPONSES TO THE GROWING SUSTAINABILITY ISSUES TO AVOID RISKS TO REDUCE COSTS TO TURN CHALLENGES INTO OPPORTUNITIES
  6. 6. NOVOZYMES 6 03/11/14 PRESENTATION SUSTAINABILITY LABELLING IN HHC - EXAMPLES
  7. 7. THE HHC INDUSTRY IS SAYING A LOT… “…easy to rinse…” “…phosphate-free product contains biodegradable surfactants and enzymes…” “…environment friendly…” “…features the A.I.S.E. Sustainable Cleaning logo…” “…free of phosphate, aluminum and alkaline…” “…phosphate-free product contains biodegradable surfactants and enzymes…” “…free from bleach…” “…Biodegradable product…” “…features the A.I.S.E. Clean Right logo…” “…A.I.S.E., Cleaner Planet Plan and Sustainable Cleaning…” “…pack made from post-consumer recycled material/ recycled material…” “… effective in cold water”… “…less energy/save energy…” “…contains biodegradable surfactants…” “…contains plant based ingredients…” “…approved by EU Ecolabel…” “…dermatologically tested…” “…hypoallergenic…” IS ANYBODY LISTENING? OR UNDERSTANDING? DO THE CLAIMS DRIVE CONSUMER ACTIONS AND BUSINESS VALUE?, - OR THE OPPOSITE?
  8. 8. NOVOZYMES 8 03/11/14 PRESENTATION
  9. 9. NOVOZYMES 9 03/11/14 PRESENTATION
  10. 10. Green claims in household care products are increasingly common, but remain vague and unsubstantiated in many cases Source: Terrachoice, The Sins of Greenwashing Home and Family Edition (2010)
  11. 11. Corporate Sustainability 11 Consumers want to “be green” and seek solutions and reliable information / education How frequent US consumers consider sustainanility when shopping Everytime Regularly Sometimes 7% 20% 44% Source: American consumer research study 29% 71% Understand Sustainabilty Claims Need more education on sustainability claims Rarely 20% Never 10% 71% wish companies do a better job of helping them understand the sustainability claims used
  12. 12. NOVOZYMES 12 03/11/14 PRESENTATION
  13. 13. NOVOZYMES 13 03/11/14 PRESENTATION
  14. 14. NOVOZYMES 14 03/11/14 PRESENTATION
  15. 15. NOVOZYMES 15 03/11/14 PRESENTATION
  16. 16. NOVOZYMES 16 03/11/14 PRESENTATION Retailers demand products that perform better in a life cycle perspective and look for scientific documentation
  17. 17. NOVOZYMES 17 03/11/14 PRESENTATION Confusion = Opportunity
  18. 18. NOVOZYMES 18 11/03/14 PRESENTATION Life Cycle Assessments (LCAs) are the method to scientifically document sustainability improvements of the product value chain Enzyme production Detergent formulation Chemical production Washing 2.7 kg laundry Heat production Fuel extraction Wastewater treatment 3rd party verified LCAs are required By ISO when sustainability is used for sales, marketing and branding.
  19. 19. Corporate Sustainability 19 The HHC industry must address five key sustainability issues… Effective handling of these issues are likely to impact risk and cost profile positively, open business opportunities and add brand value Source: Internal analysis
  20. 20. Corporate Sustainability 20 … and enzymes address these sustainability issues in detergents and deliver tangible benefits Enzymes address all these critical issues and help build brand value • High wash performance at low temperatures • Reduce raw materials use • A renewable resource • Safe for consumers • Save time and effort in hand washing • Enables compaction • Reduce eutrophication, aquatic toxicity • Biodegradable Source: Internal analysis
  21. 21. Corporate Sustainability 21 SUSTAINABILITY PAYS…. Persil Small and Mighty, Unilever, Overtook the powder variant and as of 2013, was the biggest seller in Unilever UK & Ireland’s laundry portfolio Tide PODS, P&G Captured more than 70% of liquid tablet detergent sales in the US In just 10 months Purex Natural Elements, Henkel, Sales has outgrown other products in the category for three years in a row
  22. 22. Concluding remarks  The global sustainability agenda is robust, strong, and will significantly influence all companies  The HHC industry has successfully used sustainability to label products and support the business  Growing transparency, consumer and retailer demands provide both challenges and opportunities  Sustainability pays when …  real action is taken to improve product performance  product perfomance improvements are scientifically documented (LCA´s, ISO)  Improvements are translated into stories and claims that consumers trust and find appealing
  23. 23. Lets change the world together !

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