More Related Content
Similar to Varias formas de se ver uma loja Artigo para a Revista Dirigente Lojista (20)
Varias formas de se ver uma loja Artigo para a Revista Dirigente Lojista
- 1. !"#$%&#'(%')#$*
!"#$%&
!"#$%&
'('&(
)(#'*$%
()*%
+$,%&&*-.",%/"#'%'",
!#(01(-.($(-.(,($, ! !"# $%"&%# !'&()*# %+# )*"&!'(!#
,%# &'!&!'# ,%# +-# &%-!# .+%#
/'%0%,%#!#(1+-($!23*4#!#5("3*6#7%$,*#
/'*0%""*# ,%# ,%0("3*6# H-# "%+# 1(5'*#
I%'08!$,("($)# $*# J*$&*# ,%# 5%$,!4#
%#0*2.(.*#%,'(,)%#(3", K%)($!# L1%""!# 0(&!# M%'*$("4# 781%'#
4,%,25*$2-%67"8,+$%, !# 5("3*# *# /'(-%('*# "%$&(,*# 8+-!$*# N# O""*04# '%1!0(*$!$,*# *"# "%$&(,*"#
9"$:"-(-.(,'%&,$%2&, !# '%0%9%'# %"&:-+1*"# .+!$,*# +-# 8+-!$*"# $!# /%'0%/23*# %# 0*-*#
($,(5:,+*4# %"&;# /*'# !""(-# ,(<%'4# %-# !/'%$,%-*"4#"%$,*P#QR#/%1*#/!1!,!'4#
2$:"#.%-.(&,($,*$,
=-*,*# ,%# 0*$"+-*>4# ("&*# ?4# %"&;# Q4SR#/%1*#&!&*4#T4SR#/%1*#*1@!&*4#QQR#
:#"3(.",'(,5"3%8,;&,
0('0+1!$,*4# ,("/*"&*# !# !,.+('('# +-# /%1!#!+,(23*#%#UTR#/%1!#5("3*6
9*2'%'"&,9"$,%,&*%, /'*,+&*# *+# !# '%0%9%'# ($@*'-!2A%"# V*-# !$*"# ,%# %G/%'(F$0(!# $!#
9"-9(2.*%67",(,(<(9*67", %# ,('%0(*$!-%$&*"# .+%# *# 1%5%-# %G/1*'!23*# ,%"&!# 0!'!0&%':"&(0!# ,!#
&7",2$:"#.%-.=&&2$"&>, !# &3*# 0*-%$&!,!# 0*-/'!# /*'# /%'0%/23*#%#,*#!/'%$,(<!,*#8+-!$*4#
&(-'",%5.%$(-.(, (-/+1"*6# B# '%"+1&!,*# ,*"# %"&:-+1*"# *"# !-9(%$&%"# ,%# 5!'%C*# 0*$&($+!-#
#(9"$(-'%'%,?,:%#%, %#,!#($&%'/'%&!23*#,*#.+%#$*"#08%)!# "%$,*#/'*C%&!,*"#0*-#,('%0(*$!-%$&*#
:#"3(."&,0*(,'($%-'($, !&'!5?"#,!#5("3*#?#*#.+%#!#/"(0*1*)(!# /!'!# !# /'(-%('!# %G/%'(F$0(!# ,*#
$%2"#,(&:(92%52@%67", 08!-!#,%#/%'0%/23*#5("+!16 0*$&!&*#5("+!16#V*'%"4#@*'-!"4#5*1+-%"#
%# &%G&+'!"# "3*# %G/1*'!,*"# 0*-#
?,%,9"-.#%.%67",'(,
B"# %"&:-+1*"# $*"# !-9(%$&%"# %@(0(F$0(!4#/*'#!'.+(&%&*"#%#,%"()$%'"4#
,%# 5!'%C*# D# %# /*'# 0*$"%.EF$0(!# $*# %-# "%+"# /'*C%&*"6# J!'%,%"4# /("*"4#
"-'(>,%52A&>,",$(#9%'", 0*$"+-*# D# %"&3*# 1()!,*"# &!-9?-# !# ,("/1!W"# %# 5(&'($%"# &F-# -*"&'!,*#
/#%&25(2#",.B$,C#%-'(&, *+&'*"#"%$&(,*"#0*-*#*1@!&*#%#!+,(23*4# "*1+2A%"# 0'(!&(5!"# %# ($*5!,*'!"#
-!"#?#!#5("3*#*#.+%#/'(-%('*#!/'*G(-!# .+!$,*#*#!""+$&*#?#/%'0%/23*#5("+!1#
D,'2&:"&267"8 *# 01(%$&%# ,%# +-# /'*,+&*# %# ($(0(!# *# %#%"&:-+1*#X"#5%$,!"6
!"#"$%&'%()*+",'-(.(!"
!"#$%&'()$!$*"+&"(,-.$%&'(")$/'-(0012$+))33345 467807489433398:0;:45
- 2. !"#$%&#'(%')#$*
!"#$%&'"%(&)#*+,%-&./"').*"0%1,/)%)#*"2%
#)./,%/)34"/"%)'%#)5&./,%10".,6%7)'%
*,/"#%"#%1)##,"#%).4)25"'%/"%')#'"%-,2'"
!"#$%&' $' #()*$+$&' ,-.$+$#' $#' /010/-,0,$' ,$' !"#"$%"&'()*+)+,%"*+*-
$%2$+30+' 4' )"%30' $' 4' /(+50' ,-&56%/-07' 8&5(,"&' 01"%50#' ."/%+0)-#)1-0+&'()2)"*+*-
9($' $&50&' ,-.$+$%:0&' &;"' 05+-<(=,0&' 0' 9($&5>$&' +$)05-?0&' 3!4!5 4673!4!5)83974:
4' 1+"3+0#0:;"' /$+$<+0)' +$&()50%5$' ,$' ,-.$+$%5$&' 50+$.0&' EF'0%"& GFFH
$2$+/-,0&'%0'$?")(:;"'*(#0%07'!"#$%&',$#"%&5+0#'#0-"+'
IF'0%"& JKH
/010/-,0,$' ,$' ."/0)-@0+' 4' )"%30&' ,-&56%/-0&' 1$)"' .05"' ,$'
LF'0%"& JFH
5$+$#'&$',$,-/0,"'4'/0:0'$#'/0#1"&'0<$+5"&A'$'#()*$+$&'
MF'0%"& NLH
5$#'#$)*"+'/010/-,0,$',$'."/0+'4'/(+50&',-&56%/-0&'1"+'&$'
,$,-/0+$#'0'/")$50',$'0)-#$%5"&'0"'0)/0%/$',0&'#;"&7 KF'0%"& OMH
B%,$1$%,$%5$',$&50',-.$+$%:0',$'3C%$+"A'50%5"'*"#$%&' OF'0%"& KFH
9(0%5"'#()*$+$&'1$+,$#A'0"')"%3"',0'?-,0A'0'/010/-,0,$' !"#$%&'()*+,,+-'(-./-'0123-
45$6789"'9%'*):;<':76=7#7-'(%6>%?@A"'
,$',-&5-%3(-+',$50)*$&',"&'"<D$5"& B=CD7E';?E=>797'7';6FD=$%$D67'%')EDG=#7@A"-
! ;/)+#<"-$=-/)*-).+1->()
*-.-#)0-.+1)-#),($=+)-/=+/)
["#$#"&' /"#"' $2$#1)"' (#0' )"D0'
?")50,0'10+0'"'1R<)-/"'#0&/()-%"7'
?0)"+-@0+' 50%5"' 0&' P+$0&' $21"&-5"+0&'
9(0%5"'0&'/-+/()0:>$&7'Q'/"%&(#-,"+'
,+1+,=-1?/=",+/)@%#+$+/A) ,"'&$2"'#0&/()-%"'50#<V#'5$%,$'0'
*"1-,"($+*+/)+()/-%) 1+$&50+'<0&50%5$'05$%:;"A'$'?0)"+-@0+A'
BC<0",(D+0.(E) "' #","' /"#"' 0' /-+/()0:;"' V' .$-50A'
4)+=-$&'()+)-/=-/)*-=+0@-/) /"#"'$)$'$%5+0A'1$+/"++$'5",0'0')"D0'
$+)@(1+)*-)#($=+1)%#) $'&0-'&$#'1+"<)$#0&7
-/B+&(),(#-1,"+0)B(*-) WP' 10+0' (#0' )"D0' ?")50,0' 0"'
=1+F-1)/-$/?.-"/)*"G-1-$&+/A)-) 1R<)-/"' .$#-%-%"' 0&' 0<"+,03$%&'
+B1(H"#+1)(/),($/%#"*(1-/) 1",$#'&$+',-.$+$%5$&7
,(#)(),($,-"=()*+) U&' /"%&(#-,"+0&' $#' 3$+0)' %;"'
-#B1-/+A)+=%+$*(A)=+#<I#A) &$' -%/"#",0#A' $' 05V' 3"&50#A' ,$'
,(#()G+,"0"=+*(1)*-) .0@$+'(#'1$+/(+&"'9($')*$&'1$+#-50'
"*-$="G",+&'()*(),($/%#"*(1) ,$&/"<+-+'3+0,(0)#$%5$'"'-%5$+-"+',0'
,(#)+)0(>+E)J%+$=()#+"/) )"D0A'1$+/"++$%,"'"&'/"++$,"+$&'10+0'
+K1+*L.-0)I)+)-HB-1"M$,"+) $%/"%5+0+'"&'1+",(5"&'".$+$/-,"&7
*-),(#B1+)$-/=-)+#<"-$=-A) 8)0'1",$'5$+'(#0',-&5+-<(-:;"',$' X$&5$' 9($&-5"A' 0' -)(#-%0:;"'
#+"(1-/)/'()+/),($.-1/N-/) #"<-)-P+-"&'#0-&'0#1)0'$'/"#'/$+50' 1"%5(0)' ,"&' 1+",(5"&' .0@' #(-50'
-#).-$*+)-)+)G"*-0"F+&'(E) 0)5(+0' 9($' 1+-?-)$3-$' 0' ?-&(0)-@0:;"' ,-.$+$%:07' Y#0' -)(#-%0:;"' 9($'
O-,%1/(/)*-)0+P(%=)-) ,"'#-2',$'1+",(5"&'/"#'0#1)-5(,$' ?0)"+-@$' 5","&' "&' ,$50)*$&' ,"&'
*-/"K$)*-)#(<"0"L1"(A) ?-&(0)' #0-"+' 1"&&=?$)7' Q' 1R<)-/"' "<D$5"&'$',$&1$+5$'"'-%5$+$&&$'1$)"'
#+/)B1"$,"B+0#-$=-)*-) #0&/()-%"'5$%,$'0'&$'&$%5-+'#$)*"+' 5"9($' $' /"%&$9Z$%5$#$%5$' &(0'
"0%#"$+&'(A)B(*-#)=-1) $#' )"D0&' $#' 9($' 1"&&0#' ?$+' 5","' 09(-&-:;"7
+=-$&'()-/B-,"+0)-#),-1=(/) "' 0#<-$%5$' S$' &(0&' ".$+50&TA' $#' U&'/-+/()0:>$&'%$&5$'/0&"'5$%,$#'
B($=(/A)*-B-$*-$*()*() ! 1"(/0&'"('$#'(#0'R%-/0'?-&0,07 0' 5$+' (#0' -)(#-%0:;"' &$/(%,P+-0' $'
BC<0",(),($/%#"*(1) U' -)(#-%0:;"' 1",$' 0/"#10%*0+' #0-&'.+0/0A'10+0'%0'?$+,0,$'$%.05-@0+'
$&5$' /"%/$-5"' &$%,"' 1+"D$50,0' 10+0' "&')"/0-&',$'$21"&-:;"7
!"!"!#$%$&'()'!*+,$-).
!"#$%&'()$!$*"+&"(,-.$%&'(")$/'-(0012$+))33345 45670647843338790:945
- 3. !"#$%&#'(%')#$*
!"#$%&'$#()("*+$#$,-(#./#-01(2
'(,&(/# 3.'.3&('4/&03./# -(# *('3(*56$#
*$-("# 7.+$'08.'# $# ."90(,&(# 3$2
"('30.+:# /6$# ./# +$;./# 1'(<=(,&.-./#
*$'# *>9+03$/# .# *.'&0'# -$/# ?@# .,$/#
-(# 0-.-(A# B.0).# (&C'0.# <%(:# .+0C/:#
&("# .%"(,&.-$# /%.# 0,1+%D,30.# ,$#
3$,/%"$#-.#*$*%+.56$#(3$,$"03.2
"(,&(#.&07.:#-(70-$#.$#.%"(,&$#-.#
()*(3&.&07.#(#-.#<%.+0-.-(#-(#70-.A
E.'(;$/#3$"$#1.'"C30./:#/%*('2
"('3.-$/#(#+$;./#-(#-(*.'&."(,&$#
-(7("#(/&.'#.&(,&$/#,6$#/F#,.#-0/2
*$/056$# -(# /(%# "$90+0C'0$:# 30'3%+.2
56$#(#0+%"0,.56$:#"./#&."9G"#("#
/%.#3$"%,03.56$#70/%.+A
H#/0,.+08.56$#-(7(#/('#/%1030(,2 L(,&(#-(#.%"(,&$#*$/030$,.-.#;%,&$#M/#NO,-$+./#*.'.#1.30+0&.'#.#+(0&%'.#-(#*'(5$/
&("(,&(# *('3(*&47(+# .# -01('(,&(/# (#0,1$'".5J(/A#PEQR*S.'".3T#U#VS0$#U#K!HA#H3('7$#-$#.%&$'
-0/&I,30./:# *'0,30*.+"(,&(# ,.<%(2
+./# +$;./# $,-(# .# -0/&'09%056$# -(# -(# 3$"*'.A# E.'(;0/&./# (# .'<%0&(&$/# .# /('("# (/&%-.-./# (# ()*+$'.-./A#
/(5J(/:#/(&$'(/#(#*'$-%&$/#*$-("# -(7("# .,.+0/.'# ;%,&$/:# ./# "(+S$'(/# B.&$'(/#3$"$#(/&'.&GN0.#3$"*(&0&07.:#
/('#.+&('.-./#3$"#1'(<=D,30.A .+&(',.&07./# -(# *'$;(&$# (# ()(3%56$# $'5."(,&$:# +$3.+08.56$# (# *$'&(# -$#
K&0<%(&./# -(# *'(5$# (# 0,1$'".2 *.'.#.*'$7(0&.'#&$-$#$#*$&(,30.+#3$2 ,(NF30$:# 0,1+%0'6$# ,$/# 3."0,S$/# .#
56$# -(# *'$-%&$/# -(7("# *('"0&0'# "('30.+#-$/#WXE/:#3$"#1$3$#,.#"(2 /('("#/(N%0-$/A
<%(#*(//$./#3$"#-01('(,&(/#,47(0/# +S$'.#-.#()*('0D,30.#-$#3$,/%"0-$'A# Y./# .# .&(,56$# .# -(&.+S(/# -(#
-(#.3%0-.-(#70/%.+#*$//."#()&'.0'# P+.'$# <%(:# *.'.# 3.-.# +$;.# (# *'$;(&$#3$"$#(/&(/#*$-(#1.8('#&$-.#
-(+./# &$-.# .# 0,1$'".56$# <%(# *'(2 3.-.# 3$,3(0&$# -(# *'$;(&$:# /("*'(# .# -01('(,5.:# (# /(# &$',.'# ".0/# %"#
30/."# *.'.# 1$'".'# /%./# -(30/J(/# ()0/&0'6$# 0,>"('./# *$//090+0-.-(/# -01('(,30.+#3$"*(&0&07$#-.#+$;.A
!"#$%&'()*)+),-.,
!"#$%&'$()*%(&+,&-(./$*)*,(&0-(./$*)*/(,&+)&1,()2%3
-(./$*)*%&)&4(5,6$7*,&8)9,&4:;<
!"#"$"%&'()*
ZLKQQH:#[(N0,.A#Y('3S.,-0/0N,#,$#W$,&$#-(#E(,-.A#]#(-056$:#
#
Q6$#W.%+$^#H&+./:#_@@`A
LaYH:# Y.'0.,.A# W('3(*56$# E0/%.+# .*+03.-.# .# H'<%0&(&%'.# (#
a+%"0,.56$A#[0$#-(#b.,(0'$^#K-0&$'.#P0D,30.#Y$-(',.:#_@c@A
QdHePKf:#g(+(,A#Y(,#H,-#h$"(,#Q((#dS0,N/#X011('(,&+TA#Z'0&0/S#
b$%',.+#$1#W/T3S$+$NTA#H3(//.-$#("#_R@iR_@c_#("^
S&&*^RRjjjA"(-03.+,(j/&$-.TA3$"R'(+(./(/Rck`_l`A*S*
!"#"$%&'%()*+",'-(.(!"
!"#$%&'()$!$*"+&"(,-.$%&'(")$/'-(0012$+))33345 467807489433398:05:45