1. A PRESENTATION ON
SWOT ANALYSIS
By
Debajit Ghosh

2. SWOT ANALYSIS
STRENGTH
OPPURTUNITIES
THREATS

3. What is SWOT analysis?
•SWOT analysis (alternatively SWOT Matrix) is a
structured planning method used to evaluate
the Strengths, Weaknesses, Opportunities, and
Threats involved in a project or in a business
venture

4. TOOLS FOR STRATEGY FORMULATION
STRENGTH
OPPURTUNITIES
WEAKNESS
THREATS
INTERNAL
EXTERNAL

5. STRENGTHS OF BISLERI
• Quality Standard
• Trust for brand
• Innovation in the form of following
Packaged drinking water
Pet Bottles
Breakaway seal
Hexagonal Bottles
Family Pack
• Marketing
• Distribution system

6. WEAKNESS OF BISLERI
• Age old Distribution System
• Reuse of bottle by local sellers and illegal
manufacturers
• Faults in production
• Pressure by Government Authority
• Not meeting the demand of the customer

7. OPPORTUNITIES OF BISLERI
• By 2001 the Mineral water market in India was of Rs 500
Crore and was growing @ 40% p.a.
• Indian fitness market which is a 1,800cr & is growing @ 13%
p.a.
• Market expansion by acquiring local brands
• Expansion in Europe
• Launch of premium pack
• Change of image
• Increase in production

8. THREATS OF BISLERI
• Competitions from rival brands such as Pepsi’s
Aquafina & Coca Cola’s Kinley.
• Entering of new player
• Water filter manufacturers
• Illegal manufacturers
• Strong distribution channel of the other
manufacturers
• New government policy

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