2. Notes:
1. Points of Sale (2Q13): P = Owned Store; F = Brazilian Franchises; MM = Multibrand Stores (domestic market); EX = Exports.
2. % of gross revenue (2012)
3. (UDM = last twelve months - 2Q13). Gross revenue does not include Other Revenues (not produced by the brand).
4. % of total gross revenue (last twelve months – 2Q13)
Handmade products guaranteeing very high quality
Sole Brazilian brand on the international luxury market
Sophisticated store environment, offering exclusive customization
service
Exclusive products, in line with trends
Sales office and showroom in the USA
2
Alexandre Birman
Brand Overview
Alexandre Birman brand offers design and exclusivity
Profile of the
Brand
Target
Female
Public
Sales Volume 3
% of Gross
Revenue 4
Price at Point
of Sale
Foundation
Distribution
Channel
POS 1
% Gross
Rev.2
MMP EX
Design
Exclusivity
Identity
Seduction
R$960,00/pair
R$11.3 million
20 to 45 years
0.9%
2009
72 45
49% 9% 42%
3. Alexandre Birman brand is becoming increasingly recognized worldwide
Alexandre Birman
History: Evolution of the brand
3
2008 – 2009
2010 – 2012
Owned Flagship Store1
2013
2nd owned store in Iguatemi Shopping
Mall SP
Operation in department stores¹>220
Alexandre receives the Vivian Infantino
Emerging Talent Award
Chosen among the 10 best US designers
Showroom opened in NY
Consolidation of international distribution
Participation in the main US fashion events
Enters the major US luxury chains
4. Layout of each theme in different niches
Sophisticated lightning
4
Alexandre Birman
Store Concept
Jewelry store atmosphere
Focus on exclusivity, design and highly selected materials
Differentiated store front
5. 5
Alexandre Birman
Strong presence in Brazilian and international media
Always present at major fashion events, thus strengthening branding
10. 10
Alexandre Birman
Endorsed by International Celebrities
John Travolta e
Miranda Kerr
Karolina
Kurkova
Zoe
Saldana
Jessica
Alba
11. 11
Alexandre Birman
Endorsed by International Celebrities
Coco
Rocha
Hilary
Rhoda
Christina
Aguilera
Leighton
Meester
Ashley
Greene
12. Alexandre Birman brand is present in 74 multibrand stores around the world, in
the major fashion and luxury centers
Alexandre Birman
Global Reach
12
13. In 2013, 8 stores are were expanded, adding 338 m², in line with the goal of
expanding sales area by 1,000 m² in sales area in 2013 and 2014, repeating
2011-2012 performance
435m²
564m²
512m²
825m²
3T13
999m²
1,337m²
261m²
77m²
Owned storesFranchises
2011
Area expansion of existing stores since 2011:
13
Expansion
Stores Area Expansion
152m²
268m²
2012
Goal to expand 1,000m² at
every 2 years
412m²
167m²
579m²
14. 24 stores expected under the new Arezzo brand architectural project in 2013
14
Expansion
New store layout roll-out
14
Iguatemi Ribeirão Preto - SP
Ilha Plaza - RJ
Shopping Iguatemi -SP
Diamond Mall - MG
Aldeota - CE
Shopping Goiabeiras - MT
BH Shopping - MG
Shopping Moinho dos Ventos - RS
Shopping Natal - RN
Pátio Batel - PR
Shopping Buriti - GO
Manauara Shopping - AM
Araras - SP
Plaza Niterói - RJ
Ipatinga - MG
Rua Catalão - GO
Salvador Shopping - BA
Shopping Metropolitano - RJ
Ariquemes - RO
Shopping Ibirapuera - SP
Cadima Shopping - RJ
Shopping Morumbi - SP
Shopping Anália Franco - SP
Key
Opened
Project in execution
Praia do Canto - ES
