Uber, Everlane, Atom bank and many other brands have changed the way services are offered. However, many organizations still follow outdated processes to design products. In that context, how can designers make fast and efficient decisions? This talk described an approach for speeding up the decision-making process in large organizations. It was presented at the Interaction South (Latin) America 2016, in Santiago, Chile.
7. ISA16 Thiago Franco 03.11.16Making Faster
Design Decisions
0606
2004
I need a good
website.
8. ISA16 Thiago Franco 03.11.16Making Faster
Design Decisions
0707
2004
I need a good
website.
2008
I want to be on
Facebook.
9. ISA16 Thiago Franco 03.11.16Making Faster
Design Decisions
0808
2004
I need a good
website.
2008
I want to be on
Facebook.
2012
I should think
mobile first.
10. ISA16 Thiago Franco 03.11.16Making Faster
Design Decisions
0909
2004
I need a good
website.
2008
I want to be on
Facebook.
2012
I should think
mobile first.
2016
I may reconsider
my business model.
11. ISA16 Thiago Franco 03.11.16Making Faster
Design Decisions
10
Over time, the brief
became increasingly
complex.
33. ISA16 Thiago Franco 03.11.16Making Faster
Design Decisions
3232
Design Principle
Anticipation
Identify common behaviors from users
and recommend relevant actions.
Track patterns.
Focus on contextual activities.
Use the brand’s tone of voice.
35. ISA16 Thiago Franco 03.11.16Making Faster
Design Decisions
3434
Critique isn’t about pass or fail,
approval or rejection. It is a reflection
used to inform a next step.
Adam Connor and Aaron Irizarry
“