Palestra do Rafael Kiso, Diretor de Novos Negócios da Focusnetworks e Consultor de Planejamento Estratégico Digital da MídiaNext, sobre como as Redes Sociais estão mudando a economia e se transformando numa superpotência mundial. Estatísticas atualizadas sobre as mídias sociais em 2012.
34. Source: eMarketer; Brandon Hall Group and Covario, “How Does Integration of Social Media Marketing (SMM) Enhance…” May 19,2011
Source: Edison Research and Arbitron, “The Social Habit II: The Edison Research/Arbitron Internet and Multimedia Study 2011,” May 28, 2911
35. Source: ROI Research Inc., “S-Net: The Impact of Social Media” sponsored by Perfomics, June 7, 2011; eMarketer
36. • $9.56: (money saved in triggering a fan into a purchase or
other action assuming a constant acquisition cost of $1-per-
click, compared to the cost for a non-fan; calculated by
SocialCode).
• 2 cents: (offer for 500 new fans for $10.51; eBay).
• 57 cents: (offer for 1000 new fans for $57 by this fan-
creating agency).
• $1.07: (the cost of advertising on Facebook that
encourages a user to become a “fan”; Webtrends).
• $3.60: (as a media buy to reach 1 million fans; Vitrue).
• $71.84: (extra amount fans spend vs. non-fans; Syncapse)
• $136.38: (average annualized value of total fan
purchases; Syncapse).
• 20 extra visits to your web site: (vs. one visit from a non-
fan; Hitwise).
Source: How Much is a FAcebook Fan Worth? $10. Or Possibly 2 cents. Business Insider
Source: Why Brands Still Need Facebook “Fans”, AdAge Digital
37. Source: PowerReviews and the e-tailing group, “2011 Social Shopping Study, Brief N: Consumer Research Dynamics, Facebook and Communities
Source: Millward Brown & Dynamic Logic, “The Value of a Fan” prepared for the World Federation of Advertisers (WFA), March 22, 2011
38.
39. The Realtime Report http://bit.ly/yAicJA UOL Tecnologia - http://bit.ly/PqWiwr
67. Em Dezembro de 2011, 62,9
bilhões de impressões de anúncios
foram entregues no Brasil,
alcançando 50,8 milhões de
usuários. O destaque foi que o
Facebook apareceu no estudo da
comScore Ad Metrix como o
principal veículo no mês, somando
17,4% de todas as impressões dos
anúncios, enquanto a Netshoes
liderou como principal anunciante
com 2,5 bilhões de impressões.
comScore: Facebook display ads dominate online ad spending in Brazil | News | Rapid TV News http://bit.ly/zdqnbw
77. •
•
–
–
–
•
–
Source: Nielsen October 2011, Pew Internet and American Life Project, Kaiser Family Foundation 2005 Survey, Harvard Business Review 2007
Source: Room 214 and Crimson Hexagon, “Digital Shifts: How New Media is Changing TV,” March 2 2011
94. Source: Association of National Advertisers (ANA) as cited in press release, Oct 10, 2011
Source: DIGIDAY and YuMe, “State of the Industry on Digital Video,” April 12, 2011
Source: Nielsen “Tops of 2011: Digital”
95.
96.
97.
98.
99.
100.
101.
102.
103.
104. Source: The OPEN Brand: Digital Trends for 2011 by Resource Interactive
105. Source: The OPEN Brand: Digital Trends for 2011 by Resource Interactive
108. Source: eMarketer Feb 2011, U.S. Social Networking Usage: 2011 Demographic and Behavioral Trends
109. Nós estamos testemunhando o
nascimento de uma era
verdadeiramente conectada,
onde redes sociais fazem parte
das nossas vidas através dos
diversos dispositivos online.
110.
111.
112. Social
Prism &
Network
Effect Knowledge
O Social Business é um conceito
Management
que se resume em como uma
empresa pode ser sustentável nos Social
Financeiro
próximos anos em quatro Media
perspectivas corporativas baseada
no Balanced Scorecard: Financeiro,
Clientes, Processos Internos,
Aprendizado & Crescimento, através Aprendizado
&
Átomo
Visão e Clientes
Social
Estratégia
do Átomo Social Digital. Crescimento
http://bit.ly/9azRcN
Crowdsourcing Processos
Internos
Co-
creation
Experience
117. Source: Econsultancy, “Social Media and Online PR Report 2010” sponsored by bigmouthmedia; Note: n=347; eMarketer
Source: MarketingSherpa, “2011 Social Marketing Benchmark Report, Nov 15, 2011; eMarketer
118. Source: Chief Marketer, “2011 Social Marketing Survery,” Oct 1, 2011
Source: Altimeter, Survey of Social Media Program Managers (Q1-Q2 2011), 140 respondents, all over 1000 employees
119. Source: Booz & Company and Buddy Media, “Campaigns to Capabilities: Social Media & Marketing,” Oct 4, 2011
120.
121.
122. Obrigado e até a próxima!
Rafael Kiso
rafael.kiso@focusnetworks.com.br
Siga-me: @rkiso