This document discusses volunteer recruitment and management. It outlines various strategies for strategic recruitment including job design, targeted messaging, and identifying motivations. Key steps in the targeting process include identifying needed jobs, potential volunteer groups, where to find them, how to communicate, and motivations. Effective messaging should emphasize needs, explain plans to address needs, and stress benefits for volunteers. Managing volunteers requires different strategies than paid employees as volunteers are motivated by non-financial factors. Overall, the document provides guidance on thoughtfully designing volunteer roles and implementing a targeted recruitment strategy to attract the right volunteers.

1. Volunteer
Recruitment and
Management
presented by
Rick Lynch

2. Volunteers enable an
organization to mobilize
all the resources of the
community to help it
accomplish its mission.

3. Volunteer Management
Strategic Planning
Job Design
Recruitment
Interviewing and Screening
Orientation and Training
Supervision
Consultation
Recognition and Retention
Evaluation

4. Managing volunteers
is different than
managing paid
employees.

5. Volunteers get a
motivational
paycheck.

6. Volunteer Management Principle #1:
Make sure the volunteer is doing
something that he or she wants to do.

7. Recruitment is letting a
person know they can
do something they
already want to do.

8. Methods of Recruitment
1.Warm Body
2.Concentric Circles
3.Brokered
4.Targeted

9. Targeting the Message
Concerns
Hopes
Fears
Desires
Dreams
Needs
Wants

10. Advertising Elements
1. Target Audience
2. Motivational Theme
3. Spokesperson

11. Steps in Targeting
1. What is the job that needs to be done?
2. Who would want to do that?

12. Small wages, bitter cold, long
months of complete darkness,
constant danger, safe return
doubtful. Honor and recognition in
case of success.
—Ernest Shackleton,
1917

13. Application
1. Identify a job you would like to
recruit a volunteer to do.
2. In groups of three or four,
brainstorm some target groups who
would want to do that.
3. Select an example from your group
to share with the main group.

15. Steps in Targeting
1. What is the job that needs to be done?
2. Who would want to do that?

16. Where Will We Find Them?
1.Places of worship
2.Shops
3.Neighborhoods
4.Recreational spots and organizations
5.Places they congregate
6.Clubs they belong to
7.Political groups they may belong to
8.Employers
9.Professional groups/associations
10.Schools
11.On-line communities

17. How Will We Communicate?
1. Presentations to groups
2. Posters
3. Brochures
4. One-to-one conversations
5. Booths
6. Classified ads
7. Beer Coasters
8. Radio spots
9. Open house
10. Media interviews
11. Donated advertising
12. Internet sites

18. Application
1. Select one of the target groups you
identified in the previous exercise.
Think about:
• Where you will find them
• What method you will use to
communicate with them
2. Share your ideas in groups of three
or four and give each other some
advice.
3. Select one example to share with the

19. Steps in Targeting
1. What is the job that needs to be
done?
2. Who would want to do that?
3. What do they do instead?
4. Where will we find them?
5. How will we communicate with them?
6. What motivations are likely to move
them to action?

20. Steps in Targeting
1. What is the job that needs to be
done?
2. Who would want to do that?
3. What do they do instead?
4. Where will we find them?
5. How will we communicate with them?
6. What motivations are likely to move
them to action?
7. What will we say to them?

29. What to Say
1. Emphasize the need.

33. (A statement of the need)
Somebody should do something about
that.
Be somebody.
Call . . .

34. What to Say
1. Emphasize the need.
2. Explain the plan.
3. Stress the benefits.

35. Questions?

36. Warranty
RickLynchTraining@Gmail.com