1. Peter,
17,
a
Brazilian
high
school
senior
that
loves
several
school
subjects
–
like
Math,
Portuguese
and
History
-­‐,
and,
because
of
that,
really
doesn’t
know
what
career
to
choose

2. -­‐ “I
don’t
know
what
career
to
choose”
-­‐ “My
parents
want
me
to
study
Law.
The
course
seems
boring”
-­‐ “I
don’t
think
I’m
prepared
to
choose
a
career
for
my
whole
life
by
17”
-­‐ “My
dad
has
an
old
book
that
says
a
bit
about
each
university
course,
but
it’s
old
and
outdated”
-­‐ “People
tell
me
to
choose
a
career
based
on
what
I
like
the
most,
but
I
like
many
things”
-­‐ “I
don’t
care
about
salary,
I
just
want
to
work
on
something
cool”
-­‐ “At
school,
we
went
to
a
field
trip
to
a
university,
but
I
didn’t
learn
anything
about
the
professions
–
just
about
the
courses
curriculum”
-­‐ “My
parents
are
both
lawyers”
-­‐ “I
can’t
stop
studying”
-­‐ “Any
university
is
ok
to
me”

3. I
handed
over
a
2012
printed
career
guide
to
him
–
he
just
skimmed
all
pages,
not
spending
more
than
30
seconds
on
each
profession.
He
stopped
to
read
a
bit
more
about
Law,
but
even
on
this
page
course
he
didn’t
stay
more
than
2
minutes.
During
the
interview,
he
checked
his
cell
phone
several
Pmes.

4. -­‐ “Why
can’t
I
keep
studying,
even
though
I
don’t
know
what
career
to
follow?”
-­‐ “Wouldn’t
it
be
nice
if
I
could
experience
different
classes
before
choosing?”
-­‐ “How
do
university
classes
look
like?”
-­‐ “What
if
a
choose
my
career
wrong?”
-­‐ “If
I
don’t
like
the
course
I
choose,
I
will
just
lose
several
years
of
my
life”
-­‐ “Adults
seem
so
certain
about
their
career
choices”
-­‐ “My
classmates
only
like
one
subject,
so
it
is
easier
for
them
to
choose
what
to
do
at
the
university”
-­‐ “My
problem
affects
only
me”
-­‐ “I
wish
I
could
stay
at
school
longer”

5. -­‐ For
him,
a
printed
career
guide
is
to
old
to
use
for
choosing
a
profession
-­‐ Peter
feels
too
young
to
make
such
a
lifelong
decision
(career)
-­‐ His
generaPon
need
quick
responses,
such
as
what
they
get
on
cellphones
-­‐ He
feels
he
is
the
only
one
with
this
problem
-­‐ For
him,
not
going
to
university
straight
from
high
school
is
a
lot
of
Pme

6. • In
Brazil,
17
and
18-­‐year-­‐old
high
school
graduates
are
faced
with
the
decision
to
choose
a
career
before
they
actually
graduate.
• UniversiPes
in
the
country
only
offer
specific
career
courses
• A
possible
soluPon
would
be
to
provide
general
courses
(like
in
US
colleges)
in
which
students
would
be
able
to
postpone
the
decision
regarding
their
majors
/
future
professions
• Career
guides
could
be
reinvented
in
order
to
be^er
help
students
–
maybe
a
digital
soluPon?

7. • Since
he
checks
his
cellphone
so
o_en,
a
mobile
soluPon
can
be
considered
• A
good
career
guide
should
not
only
talk
about
careers
but
also
about
how
university
courses
are
designed
(what
topics
students
learn
about,
what
is
mandatory,
what
is
opPonal)
and
what
the
student
should
look
for
outside
university

8. Brazilian
high
school
senior
Learn
about
career
and
university
courses
opPons
They
need
to
choose
a
career
in
such
an
early
stage
in
life