Rio Info 2015 - Palestra “O programa de Domínios Globais (gTLD’s) da ICANN” Palestrante: Akram atallah

1. Evolution of the Domain Name System
Akram Atallah | RIO INFO | 17 September 2015

2. 3 people
are connected to the Internet
billion

3. | 3
Regional Internet Statistics
Latin America
and the Caribbean
Brasil
54% Internet penetration
(Global average = 42%)
82% increase in mobile data
traffic in 2014
27.5 hours of Internet usage
per month, per user (average)
56% Internet penetration
(South America)
87% increase in mobile data
traffic in 2014
19.6 hours of Internet usage
per month, per user (average)
*Statistics sources: Cisco, Statista, We Are Social and Verisign. Stats are for 2014 or 2015 – reference source for more information.
.br is the 8th largest country code
top-level domain in the world

4. | 4
New generic Top-level Domains
!"#$%&'$"()$*#+$,-.#*/)$0./#&$1"23)455
+++67&8'89#6:&;5+(':"<
'=>?0=@AB:C,DEFGHI$+&8J/$9#$"#-#6$!&&$
J(-H#$'&$)#*/$0.($#;(.J6$B.*(J$+.JJ$*##/$'&$
9#$/&+*J&(/#/$0.($/-&39&C6$

5. | 5
What is the New gTLD Program?
Global restructuring
Introduction of
Internationalized Domain
Names
Managed by ICANN =
multistakeholder input
Innovation
Largest-ever expansion
of the Domain Name System
Security & stability

6. | 6
New gTLDs: Transforming the Internet Ecosystem
Choice
Innovation
Competition
!! Mature Domain Name Industry
!! Internet Economy and GDP
!! Entry into emerging markets
!! Using Top-Level Domains in new ways:
Brands, Cities, Common Interest Groups
!! Foster reputation online
!! Increase visibility & revenue potential
!! Correlation between cities and their businesses,
businesses and their products, and
communities and their interests

7. Business
Increase visibility, deepen brand recognition and
build trust amongst consumers
Group/Community
Engage and mobilize Internet users around
common interests, causes and hobbies
Region
Allow citizens and businesses to construct online
identities based on geographic location
Internationalized
Domain Name
Enable Internet users around the world to navigate
online entirely in their native language

8. | 8
New Opportunities for Brasil
RIO
17 September 2015: expected date of availability for
general registrations
Registry Operator: Empresa Municipal de
Informática SA - IPLANRIO
Use: Act as the city of Rio de Janeiro’s identity on the Internet,
the “official channel” of its government
Goal: Promote a sense of community among Rio
citizens and visitors, and promote Rio globally
Purpose: Support Rio’s transformation into a modern
metropolis complete with cultural, economic and
technologic infrastructure.
EXAMPLE: Raise global awareness for the Rio 2016 OlympicsEXAMPLE: Raise global awareness for the Rio 2016 Olympics

9. | 9
New gTLDs with Registries Base in Brasil
Already introduced into the Internet’s root zone:
.ITAU .BRADESCO .IPIRANGA .GLOBO .UOL .LTDA
Currently proceeding through the New gTLD Program:
.BOM .FINAL . NATURA .VIVO.BOM .FINAL . NATURA .VIVO

10. | 10
Africa
Europe
911 applications
North America
Latin America/
Caribbean Islands
Asia/Australia/
Pacific Islands
24 applications 17 applications
303 applications
675 applications
744 New gTLDs and Counting

11. | 11
Internationalized Domain Names
*Statistics source: Internet Live Stats.

12. | 12
Universal Acceptance
Definition: Users globally can access any name in any top-level
domain (TLD) from any web browser, email client, or other Internet
application through a computer or other electronic device.
example.photography
実例.みんな
Борис@почта.пример.рф
Current challenges:
Addressing the issue: Universal Acceptance Steering Group (UASG)
Learn more & get involved! http://www.icann.org/UniversalAcceptance

13. | 13
Reach us at:
Email: GlobalSupport@icann.org
Websites: icann.org, newgtlds.icann.org
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