Spend 25 revealing minutes with the man David Ogilvy said "knows more about direct marketing than anyone else in the world". See how he and a colleague created an integrated campaign that pulled in £1.5 million from under 2,000 prospects To sell an entirely new online product, it used direct mail, email, website, telephone and face to face selling The client had so little faith it took three months to get them to try it. A follow-up campaign pulled in £2 million Speaker: Drayton Bird Head of Faculty at EADIM, United Kingdom

1. They never dreamed it would work
– but the results were astounding
Spend 25 revealing minutes with the man David Ogilvy said "knows
more about direct marketing than anyone else in the world".
• See how he and a colleague created an integrated campaign that
pulled in £1.5 million from under 2,000 prospects
• To sell an entirely new online product, it used direct mail, email,
website, telephone and face to face selling
• The client had so little faith it took three months to get them to try
it. A follow-up campaign pulled in £2 million
Drayton Bird, United Kingdom
@ the IDMD Online by Markedu

2. “Nobody reads direct mail. Especially
busy business people …”

11. Email follow up

12. Landing page