The document is an advertisement from Kodak that promotes their services and solutions for businesses across various industries including graphic communications, publishing, packaging, commercial printing, and data-driven communications. Kodak emphasizes that they can help businesses adapt, change, and grow by providing innovative strategies, global support, optimized workflows, and solutions to increase efficiency and profitability.
2. servIce aNd support:
Our global network of over 3,000 service professionals
in more than 120 countries provides skilled, responsive
service, with an understanding of local language and culture,
business practices, and government regulations. Customer
satisfaction, resulting from a determined focus on your
efficiency and profitability, is our ultimate goal. Wherever
aNtiCipatiNg Needs exteNsive reaCh
your company does business, you can rely on Kodak to help
you control costs, maximize productivity, and minimize
respoNsive support. business risk.
exCeediNg expeCtatioNs.
It’s tIme to adapt aNd FlourIsh.
Give us a call at 1-866-563-2533 today, or visit
kodak.com/go/green
It’s time for you and Kodak
3. KodaK’s approaCh is to worK toward greater iNNovative strategies for
sustaiNabilitY…together with our Customers. aN ever-ChaNgiNg marKetplaCe.
Kodak is committed to sustainability worldwide. We recognize that we have a role to
play in helping society thrive by driving business growth in a responsible manner that The printing landscape is undergoing change as with online technologies that allow each franchisee
creates value for our stakeholders. We will continue to set and report on challenging we move from broad canvassing and mass printing to set their own pricing.
goals to drive our progress. and publishing to targeted multi-media campaigns,
Sports-themed food packaging capitalizes on
from product-based marketing to customer needs-
support your sustaINaBIlIty KodaK has: a local team’s recent success — and custom
based marketing. This requires consistency of
strategy wIth: • Reduced greenhouse gas emissions and packages are on shelf in time for the playoffs.
messaging at every touchpoint, from inbox
• Digital printing solutions that improve ROI energy usage by over 40 percent in the past to mailbox. Kodak can help you profit from this Credit card bills are printed with special
by minimizing ink, paper, and energy used in six years. promotions to match purchasing preferences —
sustaiNable change. We’ll show you how to leverage the latest
traditional mass mailings. • Been part of the U.S. E.P.A. Climate Leaders digital solutions to offer new services that deliver so advertisers can reach target audiences for less
suCCessful. • Printing plates that reduce water, chemistry, partnership since 2002. greater return on marketing investment — and and make more sales.
and energy use. • Received recognition from the Department build new revenue streams for your business. To increase environmental marketability, an
• Web-to-print digital workflows that reduce of Energy and the California Climate Action international brand collaborates with suppliers —
Books are printed on-demand — increasing
the use of paper and ink. Registry for achievements in managing energy and print and packaging manufacturing waste is
revenue and maximizing profits by extending the
• Unified workflow solutions that reduce waste and greenhouse gas emissions dramatically reduced.
life of titles and getting accurate quantities to
throughout the print production chain. • Created remote service capabilities to market more quickly and affordably. A worldwide shipping leader turns to Kodak
• Book publishing solutions that result in less resolve issues without deploying additional
A photo book is produced with personalized Solutions for Business to automate air waybill
warehousing and fewer returns. field engineers.
information through an automated process— processing — and sees measurable time and
• energy star qualified scanners that use together, we can create a winning cost savings with improved customer service.
driving premium pages with higher margins.
30 to 75 percent less energy than standard sustainability strategy that supports business
scanners. growth while reducing environmental impact. A nationwide franchiser boosts sales with colorful,
• Return and reuse programs such as brand-managed inserts and mailers — produced
replaceable components for digital presses.
see how graphic communications can reach more people, in more places,
visit graphics.kodak.com/go/green to learn more. at kodak.com/go/connect
4. Efficiency is key. Successful enterprises must
reduce time to market, extract costs, maintain print
consistency, and boost shelf impact. Kodak’s enterprise
solutions improve your ability to anticipate change and
react more effectively.
• Web portal solutions provide new capabilities
Enterprise for interaction, communication, and teamwork among
embraCe ChaNge
drive effiCieNCY employees, departments, and companies.
iNCrease returN oN
• Marketing campaign management tools enable
marKetiNg iNvestmeNt. maiNtaiN CoNsisteNCY.
cost savings while helping improve effectiveness
Tying print media in with other marketing and return on marketing investment (ROMI).
communications — web, text messaging, • Asset management systems integrated with workflow
television — enables your customers and creative tools promote creative and brand
to create more effective, broader- consistency across media, across print providers,
reaching campaigns. and across the globe.
Kodak’s modular, scalable solutions allow you For any forward-looking enterprise, Kodak is the
to respond quickly and easily to customers’ partner of choice in developing innovative strategies
specific needs, while maximizing efficiency for increased collaboration and accelerated delivery.
and reducing costs. The result is improved
marketing effectiveness and increased return
on investment for you and your clients.
5. Ensuring profitability in the future means finding new The demand for higher returns on marketing campaigns has led to
ways to provide value to customers. Photo services higher expectations for printing capability. You need to find a way
have been identified by leading industry consultants to deliver. Kodak can help you stay ahead of the curve.
as one of the highest growth markets in commercial • Help increase customer loyalty with consistent, high-resolution
print and consumer photography. Kodak can help you printing and color throughout a run and on subsequent runs.
take advantage.
• Expand your offset business into digital print with a blended
Photo services • High-value applications such as personalized photo
Commercial Printing process driven by Kodak’s Unified Workflow Solution.
exteNd Your marKet reaCh books, calendars, cards, and merchandise help you
diversifY • Integrate promotional and educational messaging with bills
grow your profits.
seize opportuNitY. and statements for true personalized communication.
• The Kodak s1220 Photo Scanning System opens a Customize.
• Differentiate by expanding the applications you can offer,
new revenue stream by enabling customers to quickly
with innovations like dimensional printing.
and easily digitize prints, which can then be used to
create personalized products. • Grow revenue and increase margins by offering print as part
of a multi-channel communications campaign.
• Trusted Kodak Media give you final results you
can always depend on, with exceptional color • Gain entry into the high-growth, premium-page market for
performance, predictability, and durability. personalized photo books.
KodaK solutions deliver fully personalized photo • Improve collaboration during review cycles within your enterprise.
products with exceptional productivity and image
quality, so you can enter this lucrative market on
the leading edge.
Kodak can help you identify opportunities and suggest
solutions that provide the flexibility you require.
6. Every day, around the globe, newspaper, magazine,
and book publishers rely on solutions from Kodak
to deliver information to the world with vibrant,
consistent color.
• Complete, integrated solutions that cut costs
and accelerate throughput.
Packaging
• Quality that improves shelf appeal of books,
deliver the braNd effiCieNtlY directories, and other large-scale print publications.
impaCtfullY. • Remote newspaper production, personalized
mass publications printed with inkjet heads on
web presses, and inventory-free, print-on-demand
book publishing.
• Service resources and coverage plans dedicated
to the uptime requirements of the deadline-
driven provider.
With Kodak as your partner, you can remain in the
forefront of publishing trends, so you can thrive
today and well into the future.
7. Product packaging is about increasing efficiency,
reducing time to market, and driving sales. You
need to print vibrant, high-impact colors to precise
specifications, react quickly to trends, and deliver
on budget. How can a package producer meet
these demands?
Publishing • Offset and flexographic solutions that optimize
productivity and accuracy.
meet todaY’s deadliNes
• Sophisticated automation tools that increase
the Needs of tomorrow. efficiency, accelerate job turnaround, and
provide near-perfect repeatability.
• One point of contact for service with
accountability for your entire system’s
performance — whether you have a single
location or multiple sites around the world.
Many of the world’s major brands trust KodaK
systems to optimize creative development,
manage compliance, and deliver the highest
standards of quality and consistency.
8. Your data represents a vital source of strategic
intelligence. Kodak can help you leverage it
to personalize customer communications, target
the right individuals at exactly the right time,
and react to changing markets more quickly.
print and premedia providers
data-driven Communications
Scalable, upgradable Kodak Technologies and
maKe CommuNiCatioNs relevaNt Solutions provide a smooth transition into the
growing markets of variable print, electronic
persoNal.
media, and marketing campaign management.
direct marketers, customer relationship
specialists, and data centers
Kodak Technologies and Solutions open new
opportunities for targeted and relevant integrated
customer communication.