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For the technology, the solutions, and the relationship to help your business
succeed, call 1-866-563-2533 today, or visit graphics.kodak.com
                                                                                   it’s time to adapt
Follow us on Twitter at twitter.com/kodak/idigprint or visit our blog at
growyourbiz.kodak.com to stay up to date on the latest developments in
the graphic communications industry.
                                                                                                            flourish.




eastman Kodak Company
343 state street
rochester, NY 14650                                                                                     It’s time for you and Kodak

© Kodak, 2010. Kodak is a trademark. Kodak Publication No. U.GCG.0014.0410.EN.01
servIce aNd support:
                                                                            Our global network of over 3,000 service professionals
                                                                            in more than 120 countries provides skilled, responsive
                                                                            service, with an understanding of local language and culture,
                                                                            business practices, and government regulations. Customer
                                                                            satisfaction, resulting from a determined focus on your
                                                                            efficiency and profitability, is our ultimate goal. Wherever
aNtiCipatiNg Needs                         exteNsive reaCh
                                                                            your company does business, you can rely on Kodak to help
                                                                            you control costs, maximize productivity, and minimize
                                                      respoNsive support.   business risk.


                 exCeediNg expeCtatioNs.
                                                                            It’s tIme to adapt aNd FlourIsh.
                                                                            Give us a call at 1-866-563-2533 today, or visit
                                                                            kodak.com/go/green




                                                                                                        It’s time for you and Kodak
KodaK’s approaCh is to worK toward greater                                                         iNNovative strategies for
                       sustaiNabilitY…together with our Customers.                                                        aN ever-ChaNgiNg marKetplaCe.
                       Kodak is committed to sustainability worldwide. We recognize that we have a role to
                       play in helping society thrive by driving business growth in a responsible manner that             The printing landscape is undergoing change as         with online technologies that allow each franchisee
                       creates value for our stakeholders. We will continue to set and report on challenging              we move from broad canvassing and mass printing        to set their own pricing.
                       goals to drive our progress.                                                                       and publishing to targeted multi-media campaigns,
                                                                                                                                                                                 Sports-themed food packaging capitalizes on
                                                                                                                          from product-based marketing to customer needs-
                       support your sustaINaBIlIty                       KodaK has:                                                                                              a local team’s recent success — and custom
                                                                                                                          based marketing. This requires consistency of
                       strategy wIth:                                    • Reduced greenhouse gas emissions and                                                                  packages are on shelf in time for the playoffs.
                                                                                                                          messaging at every touchpoint, from inbox
                       • Digital printing solutions that improve ROI       energy usage by over 40 percent in the past    to mailbox. Kodak can help you profit from this        Credit card bills are printed with special
                         by minimizing ink, paper, and energy used in      six years.                                                                                            promotions to match purchasing preferences —
sustaiNable                                                                                                               change. We’ll show you how to leverage the latest
                         traditional mass mailings.                      • Been part of the U.S. E.P.A. Climate Leaders   digital solutions to offer new services that deliver   so advertisers can reach target audiences for less
         suCCessful.   • Printing plates that reduce water, chemistry,     partnership since 2002.                        greater return on marketing investment — and           and make more sales.
                         and energy use.                                 • Received recognition from the Department       build new revenue streams for your business.           To increase environmental marketability, an
                       • Web-to-print digital workflows that reduce        of Energy and the California Climate Action                                                           international brand collaborates with suppliers —
                                                                                                                          Books are printed on-demand — increasing
                         the use of paper and ink.                         Registry for achievements in managing energy                                                          and print and packaging manufacturing waste is
                                                                                                                          revenue and maximizing profits by extending the
                       • Unified workflow solutions that reduce waste      and greenhouse gas emissions                                                                          dramatically reduced.
                                                                                                                          life of titles and getting accurate quantities to
                         throughout the print production chain.          • Created remote service capabilities to         market more quickly and affordably.                    A worldwide shipping leader turns to Kodak
                       • Book publishing solutions that result in less     resolve issues without deploying additional
                                                                                                                          A photo book is produced with personalized             Solutions for Business to automate air waybill
                         warehousing and fewer returns.                    field engineers.
                                                                                                                          information through an automated process—              processing — and sees measurable time and
                       • energy star qualified scanners that use         together, we can create a winning                                                                       cost savings with improved customer service.
                                                                                                                          driving premium pages with higher margins.
                         30 to 75 percent less energy than standard      sustainability strategy that supports business
                         scanners.                                       growth while reducing environmental impact.      A nationwide franchiser boosts sales with colorful,
                       • Return and reuse programs such as                                                                brand-managed inserts and mailers — produced
                         replaceable components for digital presses.
                                                                                                                          see how graphic communications can reach more people, in more places,
                       visit graphics.kodak.com/go/green to learn more.                                                   at kodak.com/go/connect
Efficiency is key. Successful enterprises must
                                                                                                      reduce time to market, extract costs, maintain print
                                                                                                      consistency, and boost shelf impact. Kodak’s enterprise
                                                                                                      solutions improve your ability to anticipate change and
                                                                                                      react more effectively.

                                                                                                      • Web portal solutions provide new capabilities
                                                                 Enterprise                            for interaction, communication, and teamwork among
embraCe ChaNge
                                                                 drive effiCieNCY                      employees, departments, and companies.
           iNCrease returN oN
                                                                                                      • Marketing campaign management tools enable
                marKetiNg iNvestmeNt.                                         maiNtaiN CoNsisteNCY.
                                                                                                       cost savings while helping improve effectiveness
                 Tying print media in with other marketing                                             and return on marketing investment (ROMI).
                 communications — web, text messaging,                                                • Asset management systems integrated with workflow
                 television — enables your customers                                                   and creative tools promote creative and brand
                 to create more effective, broader-                                                    consistency across media, across print providers,
                 reaching campaigns.                                                                   and across the globe.
                 Kodak’s modular, scalable solutions allow you                                        For any forward-looking enterprise, Kodak is the
                 to respond quickly and easily to customers’                                          partner of choice in developing innovative strategies
                 specific needs, while maximizing efficiency                                          for increased collaboration and accelerated delivery.
                 and reducing costs. The result is improved
                 marketing effectiveness and increased return
                 on investment for you and your clients.
Ensuring profitability in the future means finding new                            The demand for higher returns on marketing campaigns has led to
                                         ways to provide value to customers. Photo services                                higher expectations for printing capability. You need to find a way
                                         have been identified by leading industry consultants                              to deliver. Kodak can help you stay ahead of the curve.
                                         as one of the highest growth markets in commercial                                • Help increase customer loyalty with consistent, high-resolution
                                         print and consumer photography. Kodak can help you                                 printing and color throughout a run and on subsequent runs.
                                         take advantage.
                                                                                                                           • Expand your offset business into digital print with a blended
Photo services                           • High-value applications such as personalized photo
                                                                                                  Commercial Printing       process driven by Kodak’s Unified Workflow Solution.
exteNd Your marKet reaCh                  books, calendars, cards, and merchandise help you
                                                                                                  diversifY                • Integrate promotional and educational messaging with bills
                                          grow your profits.
                    seize opportuNitY.                                                                                      and statements for true personalized communication.
                                         • The Kodak s1220 Photo Scanning System opens a                      Customize.
                                                                                                                           • Differentiate by expanding the applications you can offer,
                                          new revenue stream by enabling customers to quickly
                                                                                                                            with innovations like dimensional printing.
                                          and easily digitize prints, which can then be used to
                                          create personalized products.                                                    • Grow revenue and increase margins by offering print as part
                                                                                                                            of a multi-channel communications campaign.
                                         • Trusted Kodak Media give you final results you
                                          can always depend on, with exceptional color                                     • Gain entry into the high-growth, premium-page market for
                                          performance, predictability, and durability.                                      personalized photo books.

                                         KodaK solutions deliver fully personalized photo                                  • Improve collaboration during review cycles within your enterprise.
                                         products with exceptional productivity and image
                                         quality, so you can enter this lucrative market on
                                         the leading edge.
                                                                                                                           Kodak can help you identify opportunities and suggest
                                                                                                                           solutions that provide the flexibility you require.
Every day, around the globe, newspaper, magazine,
                                     and book publishers rely on solutions from Kodak
                                     to deliver information to the world with vibrant,
                                     consistent color.

                                     • Complete, integrated solutions that cut costs
                                      and accelerate throughput.
Packaging
                                     • Quality that improves shelf appeal of books,
deliver the braNd effiCieNtlY         directories, and other large-scale print publications.

                      impaCtfullY.   • Remote newspaper production, personalized
                                      mass publications printed with inkjet heads on
                                      web presses, and inventory-free, print-on-demand
                                      book publishing.

                                     • Service resources and coverage plans dedicated
                                      to the uptime requirements of the deadline-
                                      driven provider.




                                     With Kodak as your partner, you can remain in the
                                     forefront of publishing trends, so you can thrive
                                     today and well into the future.
Product packaging is about increasing efficiency,
                                         reducing time to market, and driving sales. You
                                         need to print vibrant, high-impact colors to precise
                                         specifications, react quickly to trends, and deliver
                                         on budget. How can a package producer meet
                                         these demands?
Publishing                               • Offset and flexographic solutions that optimize
                                          productivity and accuracy.
meet todaY’s deadliNes
                                         • Sophisticated automation tools that increase
                the Needs of tomorrow.    efficiency, accelerate job turnaround, and
                                          provide near-perfect repeatability.

                                         • One point of contact for service with
                                          accountability for your entire system’s
                                          performance — whether you have a single
                                          location or multiple sites around the world.

                                         Many of the world’s major brands trust KodaK
                                         systems to optimize creative development,
                                         manage compliance, and deliver the highest
                                         standards of quality and consistency.
Your data represents a vital source of strategic
                                         intelligence. Kodak can help you leverage it
                                         to personalize customer communications, target
                                         the right individuals at exactly the right time,
                                         and react to changing markets more quickly.

                                         print and premedia providers
data-driven Communications
                                         Scalable, upgradable Kodak Technologies and
maKe CommuNiCatioNs relevaNt             Solutions provide a smooth transition into the
                                         growing markets of variable print, electronic
                             persoNal.
                                         media, and marketing campaign management.

                                         direct marketers, customer relationship
                                         specialists, and data centers
                                         Kodak Technologies and Solutions open new
                                         opportunities for targeted and relevant integrated
                                         customer communication.

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Kodak Brochure

  • 1. For the technology, the solutions, and the relationship to help your business succeed, call 1-866-563-2533 today, or visit graphics.kodak.com it’s time to adapt Follow us on Twitter at twitter.com/kodak/idigprint or visit our blog at growyourbiz.kodak.com to stay up to date on the latest developments in the graphic communications industry. flourish. eastman Kodak Company 343 state street rochester, NY 14650 It’s time for you and Kodak © Kodak, 2010. Kodak is a trademark. Kodak Publication No. U.GCG.0014.0410.EN.01
  • 2. servIce aNd support: Our global network of over 3,000 service professionals in more than 120 countries provides skilled, responsive service, with an understanding of local language and culture, business practices, and government regulations. Customer satisfaction, resulting from a determined focus on your efficiency and profitability, is our ultimate goal. Wherever aNtiCipatiNg Needs exteNsive reaCh your company does business, you can rely on Kodak to help you control costs, maximize productivity, and minimize respoNsive support. business risk. exCeediNg expeCtatioNs. It’s tIme to adapt aNd FlourIsh. Give us a call at 1-866-563-2533 today, or visit kodak.com/go/green It’s time for you and Kodak
  • 3. KodaK’s approaCh is to worK toward greater iNNovative strategies for sustaiNabilitY…together with our Customers. aN ever-ChaNgiNg marKetplaCe. Kodak is committed to sustainability worldwide. We recognize that we have a role to play in helping society thrive by driving business growth in a responsible manner that The printing landscape is undergoing change as with online technologies that allow each franchisee creates value for our stakeholders. We will continue to set and report on challenging we move from broad canvassing and mass printing to set their own pricing. goals to drive our progress. and publishing to targeted multi-media campaigns, Sports-themed food packaging capitalizes on from product-based marketing to customer needs- support your sustaINaBIlIty KodaK has: a local team’s recent success — and custom based marketing. This requires consistency of strategy wIth: • Reduced greenhouse gas emissions and packages are on shelf in time for the playoffs. messaging at every touchpoint, from inbox • Digital printing solutions that improve ROI energy usage by over 40 percent in the past to mailbox. Kodak can help you profit from this Credit card bills are printed with special by minimizing ink, paper, and energy used in six years. promotions to match purchasing preferences — sustaiNable change. We’ll show you how to leverage the latest traditional mass mailings. • Been part of the U.S. E.P.A. Climate Leaders digital solutions to offer new services that deliver so advertisers can reach target audiences for less suCCessful. • Printing plates that reduce water, chemistry, partnership since 2002. greater return on marketing investment — and and make more sales. and energy use. • Received recognition from the Department build new revenue streams for your business. To increase environmental marketability, an • Web-to-print digital workflows that reduce of Energy and the California Climate Action international brand collaborates with suppliers — Books are printed on-demand — increasing the use of paper and ink. Registry for achievements in managing energy and print and packaging manufacturing waste is revenue and maximizing profits by extending the • Unified workflow solutions that reduce waste and greenhouse gas emissions dramatically reduced. life of titles and getting accurate quantities to throughout the print production chain. • Created remote service capabilities to market more quickly and affordably. A worldwide shipping leader turns to Kodak • Book publishing solutions that result in less resolve issues without deploying additional A photo book is produced with personalized Solutions for Business to automate air waybill warehousing and fewer returns. field engineers. information through an automated process— processing — and sees measurable time and • energy star qualified scanners that use together, we can create a winning cost savings with improved customer service. driving premium pages with higher margins. 30 to 75 percent less energy than standard sustainability strategy that supports business scanners. growth while reducing environmental impact. A nationwide franchiser boosts sales with colorful, • Return and reuse programs such as brand-managed inserts and mailers — produced replaceable components for digital presses. see how graphic communications can reach more people, in more places, visit graphics.kodak.com/go/green to learn more. at kodak.com/go/connect
  • 4. Efficiency is key. Successful enterprises must reduce time to market, extract costs, maintain print consistency, and boost shelf impact. Kodak’s enterprise solutions improve your ability to anticipate change and react more effectively. • Web portal solutions provide new capabilities Enterprise for interaction, communication, and teamwork among embraCe ChaNge drive effiCieNCY employees, departments, and companies. iNCrease returN oN • Marketing campaign management tools enable marKetiNg iNvestmeNt. maiNtaiN CoNsisteNCY. cost savings while helping improve effectiveness Tying print media in with other marketing and return on marketing investment (ROMI). communications — web, text messaging, • Asset management systems integrated with workflow television — enables your customers and creative tools promote creative and brand to create more effective, broader- consistency across media, across print providers, reaching campaigns. and across the globe. Kodak’s modular, scalable solutions allow you For any forward-looking enterprise, Kodak is the to respond quickly and easily to customers’ partner of choice in developing innovative strategies specific needs, while maximizing efficiency for increased collaboration and accelerated delivery. and reducing costs. The result is improved marketing effectiveness and increased return on investment for you and your clients.
  • 5. Ensuring profitability in the future means finding new The demand for higher returns on marketing campaigns has led to ways to provide value to customers. Photo services higher expectations for printing capability. You need to find a way have been identified by leading industry consultants to deliver. Kodak can help you stay ahead of the curve. as one of the highest growth markets in commercial • Help increase customer loyalty with consistent, high-resolution print and consumer photography. Kodak can help you printing and color throughout a run and on subsequent runs. take advantage. • Expand your offset business into digital print with a blended Photo services • High-value applications such as personalized photo Commercial Printing process driven by Kodak’s Unified Workflow Solution. exteNd Your marKet reaCh books, calendars, cards, and merchandise help you diversifY • Integrate promotional and educational messaging with bills grow your profits. seize opportuNitY. and statements for true personalized communication. • The Kodak s1220 Photo Scanning System opens a Customize. • Differentiate by expanding the applications you can offer, new revenue stream by enabling customers to quickly with innovations like dimensional printing. and easily digitize prints, which can then be used to create personalized products. • Grow revenue and increase margins by offering print as part of a multi-channel communications campaign. • Trusted Kodak Media give you final results you can always depend on, with exceptional color • Gain entry into the high-growth, premium-page market for performance, predictability, and durability. personalized photo books. KodaK solutions deliver fully personalized photo • Improve collaboration during review cycles within your enterprise. products with exceptional productivity and image quality, so you can enter this lucrative market on the leading edge. Kodak can help you identify opportunities and suggest solutions that provide the flexibility you require.
  • 6. Every day, around the globe, newspaper, magazine, and book publishers rely on solutions from Kodak to deliver information to the world with vibrant, consistent color. • Complete, integrated solutions that cut costs and accelerate throughput. Packaging • Quality that improves shelf appeal of books, deliver the braNd effiCieNtlY directories, and other large-scale print publications. impaCtfullY. • Remote newspaper production, personalized mass publications printed with inkjet heads on web presses, and inventory-free, print-on-demand book publishing. • Service resources and coverage plans dedicated to the uptime requirements of the deadline- driven provider. With Kodak as your partner, you can remain in the forefront of publishing trends, so you can thrive today and well into the future.
  • 7. Product packaging is about increasing efficiency, reducing time to market, and driving sales. You need to print vibrant, high-impact colors to precise specifications, react quickly to trends, and deliver on budget. How can a package producer meet these demands? Publishing • Offset and flexographic solutions that optimize productivity and accuracy. meet todaY’s deadliNes • Sophisticated automation tools that increase the Needs of tomorrow. efficiency, accelerate job turnaround, and provide near-perfect repeatability. • One point of contact for service with accountability for your entire system’s performance — whether you have a single location or multiple sites around the world. Many of the world’s major brands trust KodaK systems to optimize creative development, manage compliance, and deliver the highest standards of quality and consistency.
  • 8. Your data represents a vital source of strategic intelligence. Kodak can help you leverage it to personalize customer communications, target the right individuals at exactly the right time, and react to changing markets more quickly. print and premedia providers data-driven Communications Scalable, upgradable Kodak Technologies and maKe CommuNiCatioNs relevaNt Solutions provide a smooth transition into the growing markets of variable print, electronic persoNal. media, and marketing campaign management. direct marketers, customer relationship specialists, and data centers Kodak Technologies and Solutions open new opportunities for targeted and relevant integrated customer communication.