Return Path's Richard Gibson presented Best practices on Email Deliverability at the Email Marketing Day @Your Desk organized by Markedu. Return Path is the market leader in deliverability and Richard provided some really great insights on how email marketers can improve deliverability. Getting to the inbox is no longer an easy feat, which is what makes this email deliverability best practices presentation by Richard Gibson remarkably relevant.

1. Best Practices on Deliverability
Email Marketing Day @ Your Desk
Tuesday 4th October 2011

2. Presentation
from Markedu’s
Email Marketing
Day @Your Desk
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» the free Email Marketing Day @Your Desk
» the free Social Media Marketing Day @Your Desk
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» See webinars here

3. The Email Universe

4. The Email Universe

5. The Email Universe

6. ISPs protect the world’s inboxes from Spam.

7. Your email is not reaching
the inbox

8. Global Delivery Rates
(1H 2011).
CALA
APAC
EMEA
NOAM
0,0% 20,0% 40,0% 60,0% 80,0% 100,0%

9. 19%

10. FACT: Email that gets blocked or junked
doesn’t get a click. No click, no revenue.

11. Spam takes many forms so it’s hard to tell
who’s who!

12. How can you help ISPs know you’re one of the good
guys?

13. First the basics…
There are 5 elements to
good reputation…

14. Keep
complaints to
a minimum

15. Have a solid
infrastructure

16. Don’t send to
spam trap addresses

17. Don’t email the dead

18. Maintain a permanent
home

19. If you can
commit to
this…

20. ISPs will open their doors.
(trusted email goes to the inbox)

21. Earn more revenue

22. www.senderscore.org

23. Coming soon: Email Certification
Starting at 15:35 UK / 16:35 CET

24. Richard Gibson
Channel Relationship Manager, UK
richard.gibson@returnpath.net
@RichardGibson