1. Predicting the Future of
MLS Locations
Trey Belew, Brian Moore,
James Moore, and Mike Oczypok

2. Prediction
Current major US sports markets will end up as finalists
Our Guess:
Phoenix
San Antonio
Austin
Oklahoma City
St. Louis
Memphis

3. Methodology
Data
From: Census, American Community Survey, Wikipedia, Google
Used Data
Population, Income, CBSA Codes, Lat/Lon, Team Locations
Why
Population and Income main predictors for expansion

4. Methodology Continued
Outliers
Calculated outliers for MHI, MFI, PCI, and Total Population in order to
filter
down list of cities
Formula: Mean - 1.5*standard deviation
SiteScore
Weighted table of MHI, MFI, PCI, and Total Population
Each factor given equal weight of 0.25

5. Current MLS CitiesCurrent MLS Cities

7. Predicting Future MLS Cities

8. Predicting Future MLS Cities
Notable Expansion Cities
Phoenix, Detroit, St. Louis
Increase Geographic Exposure
More teams in:
Southeast, Midwest, and
Southwest

9. Comparing Current
and Expansion Cities
Takeaways
Every metro area with a Top 10
site
score already has a team
NYC and LA have two
Several areas suffer from already
having teams in the state
San Diego, Pittsburgh,
San Antonio

10. Looking Back and
Moving Forward
Prediction Limitations
Some expansion cities are too close to
current cities to be feasible options for
expansion
Qualitative considerations such as
between East and West divisions
Improving Future Model
Use CBSA Codes to filter out cities within a
certain
range of each other

11. Looking Back and
Moving Forward
Prediction Limitations
Some expansion cities are too close to
current cities to be feasible options for
expansion
Qualitative considerations such as
between East and West divisions
Improving Future Model
Use CBSA Codes to filter out cities within a
certain
range of each other

12. Wrapping Up
Conclusion
Further expansion into Midwest
and
Southwest

13. Source Data
Populations, Age, Gender, and Race Breakdowns
Profile of General Population and Housing Characteristics: 2010 - U.S.
Census
Income and Insurance Info
Selected Economic Characteristics - 2014 American Community Survey
1-Year Estimates
MLS Cities
Wikipedia.com
Latitude and Longitude
Google.com

14. Questions?