Empathy Map Poster

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Empathy Map tool designed by XPlane.com and referenced at Business Model Generation book (www.buinessmodelgeneration.com) as a tool for change perspective.

Negócios

Designed for: Designed by:
Business Model - The Empathy Map Date:
Customer Perspective: Interation:

What does she

THINK and FEEL?
what really counts
major preoccupations
worries & aspirations

What does she
What does she SEE?
HEAR?
what friends say
environment
friends
what the markets offers
what boss says
what influences say

What does she
SAY and DO ?
attitude in public
appearance
behavior towards others

PAIN GAIN
fears, frustrations, obstacles “wants”/needs, measures of success, obstacles

www.XPLANE.com Adapted from XPLANE. XPlane.com

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