It’s not just about an uncertain economy, it’s about evolution. Demand teams have finally evolved from a lead gen model, to a full funnel engagement model that gives prospects and customers the most meaningful connection with your brand. This stronger alignment across the marketing team—from demand gen to product and customer marketing—enables the customer journey, ensuring prospects can self-serve content and programs, and customers are onboarded to gain immediate value. And as the martech stack also continues to evolve, better in-app experiences create stickiness and enable CX to avoid churn and identify opportunities for expansion. With hands-on knowledge of lead flow, systems, campaigns, and analytics, Demand Gen teams are well positioned to not only drive acquisition but to also power the retention and expansion engine. Join this session for a timely discussion on the evolution of full-funnel demand.