1) O documento discute a importância da autoavaliação de competências para o autoconhecimento profissional e a tomada de decisões de carreira.
2) Ele apresenta estratégias como listar pontos fortes, pedir feedback de outros e focar no desenvolvimento das melhores habilidades.
3) Um site oferece avaliações gratuitas de competências online para popularizar o processo de autoconhecimento entre profissionais.
1) O Tigre defende a liderança no campeonato contra o Guarani hoje, com o artilheiro Zé Carlos em dúvida por lesão no joelho.
2) Candidatos do PT e à Câmara Municipal tiveram registro barrado pela Justiça Eleitoral por causa da Lei da Ficha Limpa.
3) As obras em ruas do centro de Criciúma atrasarão em pelo menos 10 dias.
1) O PT ajuda uma aliança heterodoxa em Minas Gerais entre socialistas, petistas e tucanos para reeleger o prefeito de Belo Horizonte, Márcio Lacerda do PSB, que é apoiado pelo PSDB.
2) O presidente do PSB aposta que a aliança entre os três partidos pode se repetir em 2012, apesar de divisões internas no PT.
3) O ex-ministro da saúde José Gomes Temporão se filia ao PSB e pode disputar cargos em 2012, mas provavelmente não a
Redes e associação para mulheres empreendedoras. Palestra realizada no dia 28/03/2011 na Livraria Cultura do Market Place por Raquel Marques, onde discutimos pesquisas sobre empreendedorismo feminino. Contamos também com a presença de representantes de várias redes de negócios.
1) O Tigre defende a liderança no campeonato contra o Guarani hoje, com o artilheiro Zé Carlos em dúvida por lesão no joelho.
2) Candidatos do PT e à Câmara Municipal tiveram registro barrado pela Justiça Eleitoral por causa da Lei da Ficha Limpa.
3) As obras em ruas do centro de Criciúma atrasarão em pelo menos 10 dias.
1) O PT ajuda uma aliança heterodoxa em Minas Gerais entre socialistas, petistas e tucanos para reeleger o prefeito de Belo Horizonte, Márcio Lacerda do PSB, que é apoiado pelo PSDB.
2) O presidente do PSB aposta que a aliança entre os três partidos pode se repetir em 2012, apesar de divisões internas no PT.
3) O ex-ministro da saúde José Gomes Temporão se filia ao PSB e pode disputar cargos em 2012, mas provavelmente não a
Redes e associação para mulheres empreendedoras. Palestra realizada no dia 28/03/2011 na Livraria Cultura do Market Place por Raquel Marques, onde discutimos pesquisas sobre empreendedorismo feminino. Contamos também com a presença de representantes de várias redes de negócios.
Conferência Goiás I Conteúdo que vende: Estratégias para o aumento de convers...E-Commerce Brasil
Maurici Junior
Gerente de Conteúdo
Magalu
Conteúdo que vende: Estratégias para o aumento de conversão para marketplace.
Saiba mais em: https://eventos2.ecommercebrasil.com.br/conferencia-goias/
Conferência Goiás I E-commerce Inteligente: o papel crucial da maturidade dig...E-Commerce Brasil
Erick Melo
Co-founder/CCO
WebJump
E-commerce Inteligente: o papel crucial da maturidade digital em uma estratégia de personalização em escala.
Saiba mais em: https://eventos2.ecommercebrasil.com.br/conferencia-goias/
Conferência Goiás I Os impactos da digitalização do Atacarejo no Brasil.E-Commerce Brasil
Tiago Campos
Diretor de Novos Negócios
Uappi
Os impactos da digitalização do Atacarejo no Brasil.
Saiba mais em: https://eventos2.ecommercebrasil.com.br/conferencia-goias/
Conferência Goiás I Prevenção à fraude em negócios B2B e B2C: boas práticas e...E-Commerce Brasil
Pedro Lamim
Head de Prevenção à Fraude
Pagar.me
Prevenção à fraude em negócios B2B e B2C: boas práticas e as principais tendências emergentes.
Saiba mais em: https://eventos2.ecommercebrasil.com.br/conferencia-goias/
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
Conferência Goiás I Conteúdo que vende: Estratégias para o aumento de convers...E-Commerce Brasil
Maurici Junior
Gerente de Conteúdo
Magalu
Conteúdo que vende: Estratégias para o aumento de conversão para marketplace.
Saiba mais em: https://eventos2.ecommercebrasil.com.br/conferencia-goias/
Conferência Goiás I E-commerce Inteligente: o papel crucial da maturidade dig...E-Commerce Brasil
Erick Melo
Co-founder/CCO
WebJump
E-commerce Inteligente: o papel crucial da maturidade digital em uma estratégia de personalização em escala.
Saiba mais em: https://eventos2.ecommercebrasil.com.br/conferencia-goias/
Conferência Goiás I Os impactos da digitalização do Atacarejo no Brasil.E-Commerce Brasil
Tiago Campos
Diretor de Novos Negócios
Uappi
Os impactos da digitalização do Atacarejo no Brasil.
Saiba mais em: https://eventos2.ecommercebrasil.com.br/conferencia-goias/
Conferência Goiás I Prevenção à fraude em negócios B2B e B2C: boas práticas e...E-Commerce Brasil
Pedro Lamim
Head de Prevenção à Fraude
Pagar.me
Prevenção à fraude em negócios B2B e B2C: boas práticas e as principais tendências emergentes.
Saiba mais em: https://eventos2.ecommercebrasil.com.br/conferencia-goias/
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Saiba como conhecer suas reais competências
1. CLASSIFICADOS
%HermesFileInfo:Ce-3:20130106:
O ESTADO DE S. PAULO DOMINGO, 6 DE JANEIRO DE 2013 Empregos 3
Reportagem de capa
NILTON FUKUDA/ESTADÃO
AUTOAVALIAÇÃO
● Liste seus pontos fortes
Pergunte-se sobre quais são
suas competências. Em seguida
escreva-as em um papel para ter
mais clareza de quais são seus
pontos mais marcantes. Especia-
lista recomenda nesta etapa não
se limitar às competências liga-
das ao trabalho, mas expandir
essa análise para além dos mu-
ros das organizações, conside-
rando também habilidades de-
sempenhadas de forma ‘amado-
ra’. Elas podem ser transferidas
para a organização.
● Peça ajuda a amigos
Convide pelo menos três profis-
sionais que o conhecem profun-
damente para o avaliar da mes-
ma forma, listando o que eles
enxergam como suas principais
competências. É a chamada ava-
liação 360 graus.
● Tenha foco no que é bom
No lugar de gastar energia ten-
tando melhorar em habilidades
que não possui, especialistas re-
comendam que o profissional
gaste mais tempo desenvolven-
do-se nas habilidades que consta-
tou ser melhor.
Mudança. Avaliação ajudou Jorge Lerena a ‘descobrir’ habilidades que não sabia ter, o que lhe permitiu aproveitar oportunidades em outras áreas de atuação
MÁRCIO FERNANDES/ESTADÃO
presária Raquel Marques. Ela
Saiba como conta que após uma avaliação de
cinco competências que ela jul-
gava fortes em seu perfil, apenas
uma coincidiu com as apontadas
pelas pessoas próximas que a
conhecer avaliaram. “Fui avaliada como
sendo alguém flexível e orienta-
da para clientes, características
que eu não enxergava em mim e
às quais vou tentar desenvolver
suas reais mais. Afinal, preciso me focar no
que sou realmente e não no que
euachava que era, ou no que gos-
taria de ser.”
A postura de Raquel diante do
competências resultado é justamente a reco-
mendada por Aversa e Minarelli.
Segundoeles,aosaberdasprinci-
pais competências, o profissio-
nal deve tentar desenvolvê-las
aindamais e tentar gastar menos
Voltar-se para si ajuda no autoconhecimento tempo na busca por adquirir ha-
e pode até dar um novo rumo à carreira bilidades que não possui, ou que
Surpresa. Raquel descobriu que era vista por colegas de forma diferente da qual se imaginava possui em baixos níveis.
“Tenho concentrado esforços
Leandro Costa horizontes de atuação. uma fábrica de cigarros pode fa- dividualmente. Nesta etapa, ele recomenda naquiloque seique façobem, co-
“Ao sair do emprego, ou de- zeromesmoseoprodutoforfari- Para isso, a proposta dos espe- queaautoanálisevá alémdas ati- morelacionamento comcliente.
Descobrir quais eram suas prin- pois de ficar muito tempo na nha,macarrão, chocolate.Trata- cialistas é estar sempre se ava- vidades desempenhadas no tra- Não sofro mais com atividades
cipais competências foi o ponto mesma função, a pessoa pensa se de alguém com a capacidade liando, ficar de olho em si mes- balho. “Há muitas atividades mais metódicas. Tento delegá-
de partida para uma mudança de que só é capaz de fazer aquilo. É de planejar, coordenar qualquer mo. O primeiro passo, diz Mina- querealizamosde forma amado- las a quem faça melhor. Assim,
rumo na carreira de Jorge Lere- uma reação emocional quando a processo de fabricação contí- relli, é perguntar a si mesmo ra e que podem ser transferidas acredito que vá conseguir utili-
na, hoje gestor de programas de percepção de si mesmo está liga- nua”, exemplifica. quais são suas principais habili- paradentrodeumaempresa.En- zar o que realmente é o meu ta-
qualidade de vida no trabalho. da às experiências passadas e Segundo Minarelli, essas ava- dades e elenca-las em um papel. tão, elas devem ser incluídas nas lento”, relata Raquel, que hoje
Após atuar por vinte anos co- não às competências que pos- liações são feitas geralmente em “Colocá-las em um documento competências”, diz Minarelli. atua na área de marketing.
mo analista de sistemas, ele sen- sui”, diz o presidente da Lens & processos de coaching ou de re- é importante, pois ajuda a expli- “Ponha no papel tudo aquilo Para Aversa, as avaliações de
tia vontade de explorar outras Minarelli,JoséAugustoMinarel- colocação, mas o especialista diz citar quais competências são as que você faz e que lhe faz sentir competência são importantes
possibilidadesprofissionais. Po- li. “Mas alguém que gerenciou quetambém épossívelfazê-la in- mais desenvolvidas”, afirma. bem, atividades que você realiza em diversos momentos da vida
rém,nãoconseguia enxergar cla- por horas sem perceber o tempo profissional.“Muitasvezesasde-
ramente quais seriam elas. passar”, adiciona o sócio-funda- cisões da vida sãotomadas no pi-
A saída então, segundo ele, foi dor da Alliance Coaching, Pablo loto automático. As pessoas ini-
buscaroautoconhecimento,per- Autoconhecimento avaliação é interessante elaborar do, ou seja, no histórico, garan- Aversa. ciam a carreira tomando esco-
guntando a si mesmo – e tam- o documento baseando-se nas tias de que o profissional pode Feito esse inventário o próxi- lhas que não necessariamente
bém àqueles que o conheciam também ajuda a competências em vez de priori- fazer o mesmo no presente. No mo passo é pedir para que pelo são delas, por pressão dos pais,
bem– quaiseram suasprincipais montar currículo zar a lista de empresas pela qual caso de quem quer mudar de menostrês pessoas que o conhe- da sociedade. Então, conhecer
competências. Ou seja, as habili- passou e cargos que ocupou. área, expor primeiramente as çam bem do ponto de vista pro- as próprias competências é im-
dadesqueelepossuíaequepode- “Faça uma síntese que de- competências pode ajudar o re- fissional façam o mesmo, indi- portante.Elasservem comobús-
riam ser utilizadas em outros ● Conhecer suas competências monstre quais são suas compe- crutador a identificá-lo como al- cando que competências enxer- sola”, diz Aversa.
contextos. pode ajudar também na hora de tências e o que elas permitem guém com potencial para ocupar gam em você. Surpresas, porém, Ele relata diversos casos de
“Foi um processo que me for- elaborar o currículo para buscar que você faça, em diferentes con- o posto, mesmo sem ter ocupado costumam ocorrer após essa se- pessoas que ocupam altos car-
taleceuemedeunovoânimo.Ha- uma vaga, diz o presidente da textos. É uma autodescrição de o mesmo cargo em uma outra gunda fase, pois a visão dos ou- gos, com bons salários, mas que
bilidades que estavam escondi- Lens& Minarelli, José Augusto conveniência”, afirma Minarelli. organização”. tros comumente é diferente da vivem angustiados sem saber o
das ficaram evidentes e passei a Minarelli. “O currículo convencio- Segundo ele, a orientação ser- Em resumo, para Minarelli, análise feita de si mesmo, ressal- porquê. “O profissional faz algo
me ver capaz de desenvolver ou- nal é histórico, biográfico, conta ve, principalmente, para quem organizar o currículo desta forma ta Aversa. “A visão dos outros a que é reconhecido, ganha bem,
tras atividades”, relata Lerena. o que o profissional já fez e não deseja concorrer a cargos em amplia as possibilidades para o respeito de você pode dar indí- mas não é feliz. Porque faz algo
O processo ao qual o gestor se necessariamente o que ele pode áreas que nunca atuou anterior- profissional que procura empre- cios de que há barreias que po- que até é competente fazendo.
refereéaavaliaçãodecompetên- vir a realizar.” mente. “Os processos seletivos go, deixando-o menos preso ao dem representar limitações na Mas não é algo que traz realiza-
cias, que permite, em muitos ca- Segundo ele, após fazer uma as empresas procuram no passa- passado./L.C. carreira”, diz. ção. Faz porque foi levado pelas
sos,que o profissional,amplie os Foi o que ocorreu com a em- circunstâncias.”
REPRODUÇÃO
Análise. competências vai saber respon-
Site oferece avaliações gratuitas Ferramenta
compara
der com mais propriedade a res-
peito dos seus pontos fortes e
resultado também a reconhecer quais são
e mira popularizar o processo com
ranking do
os pontos a melhorar”, diz o es-
pecialista.
mercado “Sabendo quais são as suas
cios, o JobCoach (www.job- indique cinco competências que competências será mais fácil
Ferramenta lançada há coach.com.br), uma ferramenta julgamaismarcantesemseu per- lembrar exemplos de ocasiões
três meses permite que online que permite a qualquer fil. Em seguida, o profissional onde elas se manifestaram e fo-
pessoa avaliar suas competên- responde a uma série de ques- ram relevantes.”
profissionais conheçam cias gratuitamente. tões de múltipla escolha. Eledestacatambémquetalco-
suas habilidades e façam “Isso pode ser de grande valia Ao final, o sistema compara o nhecimento pode guiar o profis-
avaliação 360 graus para quem está insatisfeito com resultado com as competências sionalsobre que tipo de empresa
a carreira e busca uma alternati- escolhidas no início. “Além dis- equetipode trabalho elevai bus-
Atualmente, as avaliações de va, seja em outra organização, so,apósresponder aoteste, osis- car. “O profissional ao ler a des-
competências são serviços dis- em outra área ou até mesmo na tema lista vinte competências crição de uma vaga vai poder vi-
poníveis para quem está sendo empresa em que está atuando. A do participante, que depois po- sualizar quais competências ele
assessorado por um coach ou intenção, então, é levar essa pos- de ser comparada com um ran- possui e verificar se elas batem
por uma consultoria em recolo- sibilidade, que hoje é inacessível king contando as vinte compe- com as que são necessárias na-
cação profissional, ou seja, pro- para o consumidor final e está tências mais valorizadas pelo soas próximas ao participante pecto das escolhas profissionais quela função. E vai poder avaliar
fissionais de nível gerencial. restrita ao mundo corporativo, mercado e mais avaliadas nos para avaliá-lo, dando a ele, as- quantonaelaboraçãodocurrícu- emquenível ele vaipoder aplicá-
Com o intuito de promover o para qualquer profissional”, diz. processos seletivos”, diz . sim, uma visão mais abrangente lo, mas sobretudo pode ser útil las. Isso pode prevenir frustra-
acessoaessaferramentaaprofis- Cordeiro explica o funciona- O sócio-fundador do site con- de quais são suas habilidades. no momento da entrevista de ções,comoo profissionalingres-
sionais de todos o níveis hierár- mento da ferramenta. Segundo ta que também é possível reali- Navisãode Cordeiro,oconhe- emprego. sar em uma função onde não uti-
quicos o empresário Pérsio Cor- ele, ao iniciar a avaliação, o siste- zar a chamada avaliação de 360º, cimentosobreasprincipaishabi- “Ao ser questionado, o profis- liza nem desenvolve suas princi-
deiro criou, com mais dois só- ma pede para que o participante que consiste no convite de pes- lidades pode ajudar tanto no as- sional que conhece sobre suas pais habilidades .”/L.C.