Material de palestra/aula sobre a Era Mobile.
- O que é mobile?
- Mobile Apps
- Mobile Marketing
# Geolocalização/Geo-Fencing
# SMS
# Realidade Aumentada/QR Codes
# Apps/Jogos
- Mobile Commerce
# Case Amazon
# Case eBay
# Estatísticas e Curiosidades
- Mobile Payment
# Case Square
# In-App Purchase
# NFC - Near Field Communication
-> Case Roam Data
-> Case Pagseguro
# Mobile Wallets
-> Case Google Wallet
# Cobrança Direta
# Premium SMS
- Mobile Tagging
# Para que serve?
# Case Wilkinson Sword
# Case Cellar Key
# Case MailChimp Pyow
# Case Agency Magma - NYC Central Park & The World Park
# Case Microsoft Tag
# Case AisleBuyer
- Mobile no Brasil
# Números e Estatísticas
# O Rápido Crescimento
# Acessos à Internet Pelo Celular
# A Penetração nas Classes Sociais
- Mobile nas Empresas
# Crescimento nas Empresas Brasileiras
# A adoção do Mobile no mercado Norte-Americano
# Estatísticas em Grandes Empresas
# Estatísticas nas Pequenas Empresas
- Social Commerce
# O crescimento do Social Commerce
# Conceitos:
-> Prova Social
-> Autoridade
-> Escassez
-> Curtir
- Interação Social
# Interação nos Apps
- Mobile no Mundo
Definição
História
Cenário
Pontos positivos
Pontos negativos
Aplicações
Mobile banking
Compra móvel
Mobile marketing e publicidade
Mobile Ticketing
Serviços baseados em localização
Serviços de Informação
Perspectivas
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
Definição
História
Cenário
Pontos positivos
Pontos negativos
Aplicações
Mobile banking
Compra móvel
Mobile marketing e publicidade
Mobile Ticketing
Serviços baseados em localização
Serviços de Informação
Perspectivas
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
19. Alguns fatos e curiosidades
Metade de TODAS as buscas locais são
feitas em dispositivos móveis
9 em cada 10 buscas via mobile causam
reação no usuário. Mais da metade resulta
em compras.
Wednesday, May 9, 12
20. Alguns fatos e curiosidades
Acima de 1/3 dos 600m+ de usuários do
Facebook usam Facebook Mobile
Metade dos 165m de usuários do Twitter
usam Twitter Mobile.
200m+ de views no YouTube acontecem em
dispositivos móveis POR DIA
Wednesday, May 9, 12
21. Bonus round!
Adicionar botão de “Curtir” ao site mobile da
Steve Madden aumentou o tráfego em 30%.
- Mobile Marketer
Wednesday, May 9, 12
24. Mobile Commerce
“Nos últimos doze meses,
consumidores ao redor do mundo
pediram mais de US$1 bilhão em
produtos da Amazon usando
dispositivos móveis.”
(Jeff Bezos, CEO Amazon.com)
Amazon
Wednesday, May 9, 12
25. Mobile Commerce
2011 - US$ 5 bilhões
2012 - US$ 8 bilhões
eBay
Wednesday, May 9, 12
26. Mobile Commerce
Mobile commerce vai atingir
US$119 bilhões em 2015
Wednesday, May 9, 12
27. Mobile Search/Commerce
79% dos consumidores
usam seus smartphones
para ajudar nas compras
70% usam dentro das lojas
74% desses consumidores acabam comprando.
Wednesday, May 9, 12
40. Mobile Payment
As pessoas estão dispostas a gastar!
Wednesday, May 9, 12
41. Mobile Payment
“Os consumidores estão
usando seus celulares
cada vez mais para fazer
compras a qualquer
momento e de qualquer
lugar”
(Amanda Pires, PayPal)
Wednesday, May 9, 12
58. Rápida Evolução
50% nos últimos
6 meses
Wednesday, May 9, 12
59. Rápida Evolução
44% nos próximos
6 meses
Wednesday, May 9, 12
60. Acesso à Internet Pelo Celular
83%
62%
42%
24% 30%
18% 23%
12% 15% 21%
6% 8%
1º Sem. 2010 0% 0%
2º Sem. 2010 1º Sem. 2011 0%
Classe A Classe B
Classe C
Wednesday, May 9, 12
61. Fluxo de Tráfego por
Dispositivo
5.2%
33.4%
99.4%
0.6%
61.4%
Não-PC PC Mobile Tablet Outros
Wednesday, May 9, 12
62. Acesso à Internet Pelo Celular
Audiência de websites
15.000.000
10.000.000
5.000.000
jan-11fev-11
mar-11abr-11
mai-11 0.000
jun-11 jul-11
ago-11
Impressõs de páginas mobile
Wednesday, May 9, 12
63. Acesso à Internet Pelo Celular
A internet móvel tem acessos superiores aos
que a internet “tradicional” tinha em 2007.
Wednesday, May 9, 12
64. A penetração dos smartphones
está consolidada no Brasil
Classe A Classe B Classe C
19.0%
33.5%
50.3% 49.7%
66.5%
81.0%
Possui Smartphone Possui Smartphone Possui Smartphone
Não Possui Smartphone Não Possui Smartphone Não Possui Smartphone
Wednesday, May 9, 12
70. Mobile nas Empresas
As empresas estão cada vez mais entrando
na era da mobilidade.
20
15
20
10
$1.76b $6.85b
Mercado Norte-Americano
Wednesday, May 9, 12
71. Mobile nas Empresas
38% das empresas estão
usando mobile mais.
43% das empresas têm planos
de incorporar mobile no futuro.
Wednesday, May 9, 12
72. Mobile nas empresas grandes
80% das empresas 65% das empresas
Fortune 500 Fortune 500
Wednesday, May 9, 12
73. E nas pequenas também
62% delas usam tablets no dia-a-dia de
trabalho
65% acredita que tecnologias móveis ajudam a
combater a concorrência
72% usa aplicativos no dia-a-dia de trabalho
28% afirma que seria difícil sobreviver sem eles
Wednesday, May 9, 12
74. Por quê?
Aumento na produtividade
Economia de tempo
Geração de novos negócios
Diminuição no custo
Wednesday, May 9, 12
77. Social Commerce
As pessoas estão ficando mais
tempo em redes sociais
Elas estão dispostas a gastar mais
em redes sociais
Marcas têm a melhor oportunidade
de realizar ofertas em redes sociais
Wednesday, May 9, 12
78. Social Commerce
Comprar!
70% redes sociais
ativos em
dos adultos
Vender!
fazem compras online
2015
empresas gerarão 50% de suas
compras web através de sua
presença em redes sociais e mobile
Wednesday, May 9, 12
79. Social Commerce
Gastos através de Social Commerce
$30 Bilhões
2011
$5 Bilhões
2015
+500%
Wednesday, May 9, 12
81. Social Commerce
Prova Social
81% ? !
dos consumidores recebe
conselhos relacionados
a produtos através das
redes sociais
Wednesday, May 9, 12
82. Social Commerce
Prova Social
41% ? !
dos entrevistados
dãoc o n s e l h o s
relacionados a produtos
através das redes
sociais
Wednesday, May 9, 12
83. Social Commerce
Prova Social
26% ? !
dos entrevistados
experimentam novos
produtos e serviços
motivados por indicações
de amigos
Wednesday, May 9, 12
93. Interação Social
Postar
Perguntas Criar
Reviews
Ranking
Recomendar Votar
Conversar
“Linkar” Conhecer
Publicar
Opiniões Marcar
Desafiar Ofertas
Comunidade Sugestões
Compartilhar
Aceitar Curtir
Favoritar Tag
Dicas
Cutucar
Promover
Wednesday, May 9, 12
94. Interação Social
Conheça seus usuários!
Interaja com seus usuários!
Os incentive a interagir!
Saia da caixa e leve seus usuários com você!
Wednesday, May 9, 12
95. O mundo está virando
mobile
Wednesday, May 9, 12
96. Mobile no Mundo
4 bilhões de 1.08 bilhão
celulares no mundo de smartphones
27%
Wednesday, May 9, 12
97. O mundo está convergindo
em mobile
Wednesday, May 9, 12
98. Fontes
IDG Now! - Apenas 7,5% das maiores empresas do País podem ser consideradas móveis
Tecnologia.terra.com.br - Pesquisa: 13% das empresas brasileiras já têm app para tablet
Cia.uol.com.br - Maiores empresas do Brasil estão cada vez mais móveis, aponta estudo
IDG Now! - Smrtphone já chegou às massas no Brasil, aponta pesquisa
Slideshare - WMcCannBR Consumidor Móvel 2011, p. 7
Slideshare - WMcCannBR Consumidor Móvel 2011, p. 9
Proxxima Novembro 2011 - Especial Estudos - comScore - Panorama do Tráfego Online no Brasil
Proxxima, Novembro 2011 - Especial Estudos - Ipsos - Redes Sociais Baseadas em Localização: Em Busca da Atenção e Recomendação
Microsoft Tag Infographic - The Growth of Mobile Marketing and Tagging, 2011
Microsoft Tag - Mobile By The Numbers - Infográfico
Microsoft Tag Infographic - The Growth of Mobile Marketing and Tagging
Proxxima, Novembro 2011 - Especial Estudos - IVC - Audiência de Websites no Brasil
Proxxima, 2011 - Especial Estudos - MediaMind - Publicidade No Segmento De Telecom
CTIA.org; HubSpot Blog - 9 Amazing Mobile Marketing Every Marketer Should Know
TechCrunch - Google Survey: 39 Percent of Smartphone Owners Use Their Devices In The Bathroom
Mobile Marketer - Steve Madden increases mobile traffic by 30 percent in 24 hours
Microsoft - eMarketer Reports on Mobile Tagging Growth
Wednesday, May 9, 12
99. Fontes
App Developers Prefer Facebook but Twitter Users More Active
Mobithinking.com Latest Mobile Stats, Nov 2011
Distimo Presentation From VDC Conference: Pricing For Success, 09, 2011
TechCrunch - Leading Mobile Device Makers Pledge Support For Carrier-Led NFC Venture Isis
Blog.Nielsen.com - Social Media Report: Spending Time, Money and Going Mobile
Social Commerce Today - Infográgico The Social Commerce Opportunity, 11 2011
Social Commerce Today - How Social Commerce Works, The Infographic
Ruderfinn - Mobile Intent Index
Ipsos Marplan Media CT - LIT - Estudos Marplan 2011 - junho/10 - junho/11
Localytics - App developers prefer Facebook but Twitter users more active, 10/11
Google - Quarter-billion Android Devices Worldwide, 11 Billion Downloads, 01 2012
Google - Android@Mobile World Congress: It’s all about the ecosystem, 02 2012
The App Date - Mercado Aberto Para Os Apps, 02 2012
Inside Mobile Apps - Apple Has Paid $4 Billion To Developers Over Lifetime Of Its App Store, 01 2012
Gartner - Gartner Says Worldwide Mobile Payment Users to Reach 141 Million in 2011, 07 2011
BGR - Mobile Payment Transactions to Hit $670 Billion by 2015
Zendesk + Infographic - Mobile Apps In The Enterprise Are The Future, 05 2011
Intuit + Infographic - How Small Business Has Gone Gaga For Mobile, 06 2011
Gartner - Gartner Says Companies Will Generate 50 Percent of Web Sales Via Their Social Presence and Mobile Applications by 2015, 03 2012
Internet Retailer - Social Commerce Revenues Will Grow Sixfold In Five Years, Says a Report, 03 2011
TabJuice + Infographic - Social Commerce Psychology, 12 2011
Wednesday, May 9, 12