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Capella Space Week 5 H4D Stanford 2016

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Stanford University
Stanford University

agile, bmnt, business model, corporate innovation, customer development,dod,nsa, socomm, diux, h4d, hacking for defense, lean, lean launchpad, lean startup, stanford, steve blank

Educação
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Capella Space We are providing low-cost SAR imagery satellite constellation with a high revisit rate. Payam Banazadeh Aerospace/Business Timon Ruban Machine Learning Isaac Matthews Aerospace Jose Ignacio del Villar Business # interviews this week: 6 users 0 buyers 4 experts # total interviews: 60 Redacted
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USCG SAR Mission Archetype Command Duty Officer Law Enforcement Duty Officer Intelligence Analyst Watch Officer SAR Duty Officer SAR Mission Commander Emergency Notification RFI Redacted Redacted Redacted
Experiment #1 - Understanding the scope of USCG’s problem Hypothesis Experiment Result Action There is a major economic need for the USCG to adopt more detailed reconnaissance systems Visited the USCG’s 11th district command center in Alameda, and talked to many other members of the USCG Through our conversations it did not seem clear to us that providing more detailed reconnaissance systems to the USCG is a pressing need for them. Even though they might benefit from having that system, the economic gains are not perceived to be large enough to support our thesis. We will try to keep in contact with the USCG to dig deeper on the problems they have, but we won’t make it our priority. Redacted Reda cted Redacted Redacted Redacted Redacted Red acte d
Back-of-the- envelope calculationS&R (Search and Rescue) cases in District 11: 17 000 Potential cases with insufficient intelligence: 350 Cases that lead to assets being deployed: 75 Typical duration of deployment: 6-8 hours Cost of asset (helicopter + crew) per hour: $10,000 Costs per year: 75 * 8 * $10,000 = $6,000,000 Redacted Redacted Redacted Redacted Redacted Redacted Redacted Redacted
Experiment #2 - Exploring commercial double-use for Port Authorities Hypothesis Experiment Result Action Using satellite imagery to monitor waterborne traffic can add value to the Port Authorities Cold-called Wharfingers and Pilot Stations at the Port of Oakland and Port of Los Angeles/Long Beach There seems to be no gap in capability as far as monitoring ship traffic in ports is concerned. They use AIS (Automatic Identification System) to keep track of all ships entering ports. Ships that purposefully turn off AIS are not a problem. Ports don’t need much satellite imagery to provide security and management. Ports are important because you can estimate economic activities Redacted Redacted Redacted Redacted Redacted Redacted Redacted Redacted Redacted
Experiment #3- NGA wants raw data Hypothesis Experiment Result Action NGA would prefer to have raw data in order to aggregate with other sources Talked to 2 NGA contacts (need more). One researches and another dev lead Depending on who you talk you will get a different answer. NGA is going to the direction of NOT wanting raw images and want processed analytics (object classification, etc) We need more data points and more NGA contacts Redacted Redacted Redacted Redacted Redacted Red acte d
What were our biggest hypothesis ? People care about getting hourly images What “events” can happen within an hour or less? Cars move Ships move Construction doesn’t happen that fast Disaster doesn’t happen often, but when it does it’s important to get intelligence ASAP Which one of these customers have a big enough problem (in terms of $$$) to cover cost of launching 40 satellites ($150M) ????????? Redacted Redacted
Areas of focus: Commercial focus: Patterns of life Oil/Gas Mining Disaster relief Maritime Domain Awareness? City planning? Agriculture? Construction? DOD focus: NGA Coast Guard - Maritime Domain Awareness? Redacted Redacted
• Deploy 1 to 3 satellites and sell the images by September 2017. • Finish the deployment of 40 satellites by 2020. • Construction of payload for testing • Development of image analysis algorithms • Construction of satellite under required constraints • Data Analytics providers (Orbital Insight, Omni Earth, etc) • Sponsors (military and commercial) • Satellite structure providers • Satellite component providers • Orbital communication providers • Satellite launch providers • Get a customer in a country in the Equatorial orbit (Government) • Get commercial customers interested enough in our tech • The DHS and other government departments adopt our technology: • - USCG: to thwart drug trafficking from Ecuador and Colombia • Summer ground demonstration: $50k • First satellite: $6 million (including operations) • Subsequent satellites: $3 million each • Final constellation: $150 million total over 3 years • Funding to perform payload test during Summer 2016 • Government advocacy for our technology: DHS • Contacts in the Equatorial countries’ government agencies. Beneficiaries Mission AchievementMission Budget/Costs Buy-In/Support Deployment Value PropositionKey Activities Key Resources Commercial Satellite imagery resellers Illegal fishing in Indonesia Oil tankering in Nigeria Stop pirating at sea in Somalia Key Partners USCG Law Enforcement DO Information Watch Officer USCG - Stop more boats carrying drugs from Ecuador/Colombia - Reduce the cost of drug intervention operations NGA Provide better intelligence to other agencies/services Commercial Satellite Imagery Resellers: they can offer better and more diverse products Illegal fishing: tracking of ships that are doing suspicious activities at sea. Better law enforcement. NGA Intelligence Analysts Services in the DoD?? SOCOM Government sector driving demand (Indonesia, Nigeria, Ecuador, Colombia) Coast Guard Deputy Commandant for Operations (CG-DCO) Redacted Redacted Redacted Redacted Redacted Redacted Redacted Redacted Redacted
Products & Services Run counter-drug Operations Catch “bad guys on boats” Customer Jobs - “The sea is vast” -Low budget (=> cannot deploy to many resources) -Hard to know where to look/patrol Gains Pains Gain Creators Pain Relievers -Information on where boats are in patrol area lets duty officers deploy assets more strategically and more efficiently -High revisit rate enables duty officers to see smugglers even on quick runs (3-5h) - Stop more boats carrying drugs from Ecuador/Colombia - Reduce the cost of drug intervention operations Value Proposition Canvas - USCG Law Enforcement DO -provide locations of boats without AIS in desired area (extracted from SAR images) -web-based UI -modern machine learning/computer vision techniques can scan many images for boats and cover vast areas -locations of boats without AIS can queue where to send patrol vessels/aircrafts Redacted Redacted Redacted Redacted Redacted Redacted Redacted
Products & Services Deliver geospatial intelligence to, warfighters, intelligence professionals and first responders Customer Jobs - Insufficient knowledge (images) of areas interesting for DoD services - Over-tasking of analysts - Backlog of un-extruded data Gains Pains Gain Creators Pain Relievers - Global Coverage - On-Demand SAR images made possible by a high revisit rate - Data conditioning alleviates analyst tasking - Extrusions may align with current tagging practices -Receive high-resolution imagery from arbitrary places on-demand to make it easy to deliver insight - ??? Value Proposition Canvas - NGA -radar satellites -high-resolution SAR and InSAR images Redacted Redacted Redacted Redacted Redacted Redacted Redacted
Products & Services -Efficient exploration and production and delivery of fossil fuels Customer Jobs -Temporal and spatial resolution not sufficient -high cost while oil is cheap Gains Pains Gain Creators Pain Relievers -Inform oil production per well -Predict future surface changes based on historical data -Detect oil spills before they become a huge problem -Reduce maintenance cost of tiltmeters -Reduce manpower needed to maintain tiltmeters -Able to provide long term predictions/analysis -Precise surface deformation analysis to estimate well productivity -Efficient resource allocation directly to trouble spots (oil spills) Value Proposition Canvas - Commercial - Hedge Fund Investors, Oil/Mining, Agriculture -radar satellites -image analysis software -web-based UI Redacted Redacted Redacted Redacted Redacted Redacted Redacted Redacted
Additional Slides
…… US Coast Guard Organization CANT D 1 D 2 D 7 D 11 COMDT Redacted Redacted Redacted

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Capella Space Week 5 H4D Stanford 2016

  • 1. Capella Space We are providing low-cost SAR imagery satellite constellation with a high revisit rate. Payam Banazadeh Aerospace/Business Timon Ruban Machine Learning Isaac Matthews Aerospace Jose Ignacio del Villar Business # interviews this week: 6 users 0 buyers 4 experts # total interviews: 60 Redacted
  • 2.
  • 4. Redacted Redacted Redacted Redacted Redacted Redacted Redacted Redacted Redacted Redacted Redacted Redacted Redacted
  • 5. USCG SAR Mission Archetype Command Duty Officer Law Enforcement Duty Officer Intelligence Analyst Watch Officer SAR Duty Officer SAR Mission Commander Emergency Notification RFI Redacted Redacted Redacted
  • 6. Experiment #1 - Understanding the scope of USCG’s problem Hypothesis Experiment Result Action There is a major economic need for the USCG to adopt more detailed reconnaissance systems Visited the USCG’s 11th district command center in Alameda, and talked to many other members of the USCG Through our conversations it did not seem clear to us that providing more detailed reconnaissance systems to the USCG is a pressing need for them. Even though they might benefit from having that system, the economic gains are not perceived to be large enough to support our thesis. We will try to keep in contact with the USCG to dig deeper on the problems they have, but we won’t make it our priority. Redacted Reda cted Redacted Redacted Redacted Redacted Red acte d
  • 7. Back-of-the- envelope calculationS&R (Search and Rescue) cases in District 11: 17 000 Potential cases with insufficient intelligence: 350 Cases that lead to assets being deployed: 75 Typical duration of deployment: 6-8 hours Cost of asset (helicopter + crew) per hour: $10,000 Costs per year: 75 * 8 * $10,000 = $6,000,000 Redacted Redacted Redacted Redacted Redacted Redacted Redacted Redacted
  • 8. Experiment #2 - Exploring commercial double-use for Port Authorities Hypothesis Experiment Result Action Using satellite imagery to monitor waterborne traffic can add value to the Port Authorities Cold-called Wharfingers and Pilot Stations at the Port of Oakland and Port of Los Angeles/Long Beach There seems to be no gap in capability as far as monitoring ship traffic in ports is concerned. They use AIS (Automatic Identification System) to keep track of all ships entering ports. Ships that purposefully turn off AIS are not a problem. Ports don’t need much satellite imagery to provide security and management. Ports are important because you can estimate economic activities Redacted Redacted Redacted Redacted Redacted Redacted Redacted Redacted Redacted
  • 9. Experiment #3- NGA wants raw data Hypothesis Experiment Result Action NGA would prefer to have raw data in order to aggregate with other sources Talked to 2 NGA contacts (need more). One researches and another dev lead Depending on who you talk you will get a different answer. NGA is going to the direction of NOT wanting raw images and want processed analytics (object classification, etc) We need more data points and more NGA contacts Redacted Redacted Redacted Redacted Redacted Red acte d
  • 10. What were our biggest hypothesis ? People care about getting hourly images What “events” can happen within an hour or less? Cars move Ships move Construction doesn’t happen that fast Disaster doesn’t happen often, but when it does it’s important to get intelligence ASAP Which one of these customers have a big enough problem (in terms of $$$) to cover cost of launching 40 satellites ($150M) ????????? Redacted Redacted
  • 11. Areas of focus: Commercial focus: Patterns of life Oil/Gas Mining Disaster relief Maritime Domain Awareness? City planning? Agriculture? Construction? DOD focus: NGA Coast Guard - Maritime Domain Awareness? Redacted Redacted
  • 12. • Deploy 1 to 3 satellites and sell the images by September 2017. • Finish the deployment of 40 satellites by 2020. • Construction of payload for testing • Development of image analysis algorithms • Construction of satellite under required constraints • Data Analytics providers (Orbital Insight, Omni Earth, etc) • Sponsors (military and commercial) • Satellite structure providers • Satellite component providers • Orbital communication providers • Satellite launch providers • Get a customer in a country in the Equatorial orbit (Government) • Get commercial customers interested enough in our tech • The DHS and other government departments adopt our technology: • - USCG: to thwart drug trafficking from Ecuador and Colombia • Summer ground demonstration: $50k • First satellite: $6 million (including operations) • Subsequent satellites: $3 million each • Final constellation: $150 million total over 3 years • Funding to perform payload test during Summer 2016 • Government advocacy for our technology: DHS • Contacts in the Equatorial countries’ government agencies. Beneficiaries Mission AchievementMission Budget/Costs Buy-In/Support Deployment Value PropositionKey Activities Key Resources Commercial Satellite imagery resellers Illegal fishing in Indonesia Oil tankering in Nigeria Stop pirating at sea in Somalia Key Partners USCG Law Enforcement DO Information Watch Officer USCG - Stop more boats carrying drugs from Ecuador/Colombia - Reduce the cost of drug intervention operations NGA Provide better intelligence to other agencies/services Commercial Satellite Imagery Resellers: they can offer better and more diverse products Illegal fishing: tracking of ships that are doing suspicious activities at sea. Better law enforcement. NGA Intelligence Analysts Services in the DoD?? SOCOM Government sector driving demand (Indonesia, Nigeria, Ecuador, Colombia) Coast Guard Deputy Commandant for Operations (CG-DCO) Redacted Redacted Redacted Redacted Redacted Redacted Redacted Redacted Redacted
  • 13. Products & Services Run counter-drug Operations Catch “bad guys on boats” Customer Jobs - “The sea is vast” -Low budget (=> cannot deploy to many resources) -Hard to know where to look/patrol Gains Pains Gain Creators Pain Relievers -Information on where boats are in patrol area lets duty officers deploy assets more strategically and more efficiently -High revisit rate enables duty officers to see smugglers even on quick runs (3-5h) - Stop more boats carrying drugs from Ecuador/Colombia - Reduce the cost of drug intervention operations Value Proposition Canvas - USCG Law Enforcement DO -provide locations of boats without AIS in desired area (extracted from SAR images) -web-based UI -modern machine learning/computer vision techniques can scan many images for boats and cover vast areas -locations of boats without AIS can queue where to send patrol vessels/aircrafts Redacted Redacted Redacted Redacted Redacted Redacted Redacted
  • 14. Products & Services Deliver geospatial intelligence to, warfighters, intelligence professionals and first responders Customer Jobs - Insufficient knowledge (images) of areas interesting for DoD services - Over-tasking of analysts - Backlog of un-extruded data Gains Pains Gain Creators Pain Relievers - Global Coverage - On-Demand SAR images made possible by a high revisit rate - Data conditioning alleviates analyst tasking - Extrusions may align with current tagging practices -Receive high-resolution imagery from arbitrary places on-demand to make it easy to deliver insight - ??? Value Proposition Canvas - NGA -radar satellites -high-resolution SAR and InSAR images Redacted Redacted Redacted Redacted Redacted Redacted Redacted
  • 15. Products & Services -Efficient exploration and production and delivery of fossil fuels Customer Jobs -Temporal and spatial resolution not sufficient -high cost while oil is cheap Gains Pains Gain Creators Pain Relievers -Inform oil production per well -Predict future surface changes based on historical data -Detect oil spills before they become a huge problem -Reduce maintenance cost of tiltmeters -Reduce manpower needed to maintain tiltmeters -Able to provide long term predictions/analysis -Precise surface deformation analysis to estimate well productivity -Efficient resource allocation directly to trouble spots (oil spills) Value Proposition Canvas - Commercial - Hedge Fund Investors, Oil/Mining, Agriculture -radar satellites -image analysis software -web-based UI Redacted Redacted Redacted Redacted Redacted Redacted Redacted Redacted
  • 17. …… US Coast Guard Organization CANT D 1 D 2 D 7 D 11 COMDT Redacted Redacted Redacted