1. Defining Designing
(and a few other stories)
Wednesday, July 1, 2009

2. Everywhere you look today design has taken on new meaning. Design (is critical) to
business. The trick for all business people today is to learn to think like designers.”
-Fast Company magazine

3. So, how do designers think?

4. 0. The Design Process

7. 1. Think/Do Methodology

10. 2. Visual and Spatial Literacy

11. Visual Literacy

13. 3. Sketching, Drawing and
Thinking in Visual Terms

15. 4. Synthesizing Information

16. Synthesizing Information

17. 5. Modeling & Prototyping

18. Modeling &

19. 6. Changing Scales
and Reframing

21. 7. Creating Multiple Solutions

22. Creating Multiple Solutions

24. 8. Comfort with Ambiguity

26. One Vase?
Two Faces?

27. 9. Creativity

28. Left:
Creativity

29. 10. Cultural History

31. 11. Collaboration

32. Collaboration

33. 12. Communicating
Ideas, Concepts
and Solutions

35. 13. Optimism

36. Yes, we