The document discusses the goals for redeveloping the Adventist.org website. The current focus is on corporate awareness, targeting church leadership, corporate interests, and media. The strategy is to redirect users to departments and ministries. The redevelopment goals are to create a site that represents the whole life of the Seventh-day Adventist Church, is externally focused and understandable to the public, shares engaging content from all church ministries, serves as a model for the worldwide church, and develops content in core languages reaching 85% of church membership.

1. Adventist.org

2. NEW FRONTIERS
for Adventist.Org

3. ADVENTIST.ORG
Current Focus:
Corporate Awareness

4. ADVENTIST.ORG
Current Target Audience:
Church and Institutional
Leadership
Corporate Interests
Media

5. ADVENTIST.ORG
Current Strategy:
Redirect to Departments
and Ministries

6. ADVENTIST.ORG
Redevelopment Goals:
To represent the Seventh-
day Adventist Church as a
church designed for your
Whole life

7. ADVENTIST.ORG
Redevelopment Goals:
To create an externally
focused site that invites as it
informs, using language and
structure that the public can
understand

8. ADVENTIST.ORG
Redevelopment Goals:
To reach the visitor with
engaging and relevant
resources and ministries

9. ADVENTIST.ORG
Redevelopment Goals:
To share content from all
ministries of the church

10. ADVENTIST.ORG
Redevelopment Goals:
To create a site that will
serve as a model for the
world church and it’s use of
the Internet

11. ADVENTIST.ORG
Redevelopment Goals:
To create content that can
be shared across the
spectrum of the church

12. ADVENTIST.ORG
Redevelopment Goals:
To develop in the core
languages that reach 85% of
the church membership

13. YOUR TURN
Structure:
The Adventist Church helps me to
connect with My God
The Adventist Church helps to make
meaning of My Life
The Adventist Church helps me to
connect with My World