Palestra sobre como o impacto econômico da Inteligência Artificial vai tornar o pensamento crítico, a comunicação e criatividade em recursos escassos no mercado de trabalho

1. Soft Skills e Ciência de dados:
duas vocações?
Marcelo Coutinho
Coordenador do Mestrado Profissional em Administração
EAESP-FGV
marcelo.coutinho@fgv.br @mcoutinho

2. Production in the second machine age depends less on physical
equipment and structures and more on the four categories of
intangible assets : intellectual property , organizational capital ,
user - generated content , and human capital .
Inteligência artificial: tecnologia que
permite inovações recombinantes

3. Lucro por funcionário da Foxconn = U$ 2.730 (1.200.000 funcionários)
Lucro por funcionário da Apple = U$ 323.100 (123.000 funcionários)

4. Automação também das capacidades intelectuais

9. O “lugar” também é importante.
Somente ensinar novos skills
técnicos não é garantia de
sucesso
“The evidence is thin that job training in the United
States is an effective way to lead laid-off workers back
into solid employment.”

11. Brasil 2020 - 2030

12. A maior precisão na previsão de
comportamentos e resultados vai
aumentar o valor do senso crítico
“The drop in the cost of prediction will impact the value
of other things, increasing the value of complements
(data, judgment, and action) and diminishing the value
of substitutes (human prediction…Prediction facilitates
decisions by reducing uncertainty, while judgment
assigns value. In economists’ parlance, judgment is the
skill used to determine a payoff, utility, reward, or profit.
The most significant implication of prediction machines
is that they increase the value of judgment."

14. E já que estamos falando em Revolução...

15. Conflito pela captura do aumento da produtividade vai gerar tensões dentro das
empresas, entre as empresas e entre o mercado e a sociedade. Capacidade de
comunicação vai ser crítica para determinar os vencedores
“a mechanism that, after being set in motion,
performs with its tools the same operations as
the worker formerly did with similar tools…The
immediate benefit to the capitalist of introducing
the machine into the process is the reduction in
the necessary labor-time in the production
commodities. Thus, a greater part of the
working day can be spent on the production of
surplus value” – Marx, O Capital, Livro II,
Capítulo XV

16. Dados Não são o novo petróleo,
mas sim um capital tão importante
quanto o capital financeiro, intelectual
ou social.
“In data-rich markets participants no longer use price
as the primary conveyor of information...one of the
central tasks that money has played in the economy
will be gone… rather than equating markets with
money and the economy with finance capitalism in
which money rules supreme, markets will be
understood to surge because of rich data flows (not
money)”

17. Joseph S. Nye, Harvard:
“At the most general level, power is the ability to influence the behavior of
others to get the outcomes one wants. There are several ways to affect the
behavior of others.
• You can coerce them with threats. (economia pré-industrial)
• You can induce them with payments. (economia industrial)
• Or you can attract or co-opt them. (a economia “pós-industrial”?)
Soft power rests on the ability to shape the preferences of others…It is also
the ability to attract, and attraction often leads to acquiescence. Simply
put, in behavioral terms, soft power is attractive power. Soft power
resources are the assets that produce such attraction. Soft power uses a
different type of currency—not force, not money—to engender
cooperation. It uses an attraction to shared values, and the justness and
duty of contributing to the achievement of those values.“

20. “É complicado ser simples” (Dalai Lama)

21. Perceptron: primeira iniciativa de IA reflete a
dualidade histórica da civilização ocidental

23. AI will force us to be more human.
Automation will make us focus on the
traits that humanity can do better than
artificial intelligence, like creativity and
imagination. We’ll leave the rest to
machines.

24. Imagination is more important than knowledge.
Knowledge is limited. Imagination encircles the world

25. Soft Skills e Ciência de dados:
duas vocações?
Marcelo Coutinho
Coordenador do Mestrado Profissional em Administração
EAESP-FGV
marcelo.coutinho@fgv.br @mcoutinho