1. The French-Polish JV case
Group members
Yasser Kortam
Magdy A.Sattar
Abd El-Hameed Mohamed

2. Group objectives
 Acting as HR consultants we will present
our analysis and recommendations to the
case F-P jv.
 Demonstrate our understanding to some
of the HR main topics.

3. Presentation elements
 Firm presentation.
 Firm objectives.
 Current situation & key figures.
 Firm strengths.
 firm weakness and HR challenges.
 Recommendations.

4. 1-Firm presentation
 Under the name Durand-Masaryk (jv) the
French Durand consumer electronics
division with 51 % of the venture and
management responsibility combine with
the Polish television tubes producer in
joint venture and located near Warsaw.

5. 2- Firm objectives
 Complement the existing product range in
Europe with the manufacture of small and
medium size television tubes.
 To be the “number one” supplier in Central
and Eastern Europe.

6. 3- current situation & key figures
 D-M produce 1.1 m television tubes.
 $ 100 million investment.
 Absenteeism down to less than 4.5 percent.
 Products quality improved to match Western
levels, with rejection rate of less than one
percent.
 five new products were introduced in one-
and-a-half years.

7. 4- Firm strengths
 Good team building.
 Effective training programs.
 Good management structure.
 Linking compensation to performance.

8. 5- Firm weakness & HR challenges
 Communication challenges.
Language barriers
Absent of regular meeting
Mid. managers blocking information flow.
 Training challenges.
No analysis for the training programs.
No proper timing & scheduling (affects the productivity).
 Performance review challenges.
Policy implemented was exported from different culture with out
considering the Polish culture and economical situations.
Unclear job description, the goals & responsibilities are un clear.
 Staffing challenges.
Salary policy not related to local market.
No career developing planning.
 Rewarding policy challenges.
Using negative incentive system de-motivate people on long term.

9. 6- Recommendations
 Communication challenges.
 English language training.
 implement regular meeting system for communication.
 Training programs for Mid. Managers (team work, effective
communication, coaching …).
 Training challenges.
 Do job analysis to plan the training programs to meet the requirements.
 Design the proper timing & scheduling that doesn’t affects the
productivity.
 Performance review challenges.
 Adapt the Policy implemented to the Polish culture and economical
situations.
 Design a clear job description, to have clear goals & responsibilities.
 Staffing challenges.
 Adapt the Salary policy to be related to local market.
 Design career developing plan.
 Rewarding policy challenges.
 Using negative & positive incentive rewarding system to motivate people.

10. Questions ?

11. Thank you