How to Become a Chief Data Officer - The 5 Golden Rules to Achieve Success Presentation delivered at DAMA Puget Sound on June 9th, 2015

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How to become a
Chief Data Officer
The 5 golden rules to achieve
success
Mario Faria
June 9th, 2015
http://www.cdo-inc.com/

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About Mario Faria
• Mario was one of the first Chief Data Officers in the world
• Acting as a CDO for the last 6 years in North America, South America,
Europe and Asia
• Passion : Bring order to the chaos
• Leader of teams working in Analytics, Data Monetization, Data Quality,
Data Governance, Operations, Business Architecture and Digital
Transformation
• Motto: “If you do not treat people, technology and data as economic
assets, they will become liabilities”
Mario Faria
Twitter: @mariofaria
Head and Chief Data Officer
CDO, Inc.
http://www.cdo-inc.com/

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Objectives
• Understand the CDO role
• How you can become a CDO
• Develop a strategy to succeed
• Mobilize a cultural change in your company

5. Managing your most
2nd most important
asset to drive
business
performance

7. In
1915,
The
Boston
Red
Sox
Babe
Ruth
pitching
debut
and
his
first
home
run,
but
…

8. The
Rex
Sox
lost
to
the
NY
Yanks

9. Your
data
strategy
is
a
journey

12. Building
the
bridge
between
business
and
IT

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A few problems in most organizations
• Data is fragmented and scattered
• Silos of information hanging around
• Like the truth, data has many versions
• The Data Lifecycle is a complex process
• Data projects being managed by IT
• A formal process to data management is
a requirement in order to do Analytics

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Data is an abstract concept

15. The
Data Life
Cycle

16. Using Supply Chain
Concepts and
Techniques to
manage your
data assets

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The Data Value Chain

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Data & Analytics as a Production System

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The Deming Model :
Production Viewed as a System

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More and more, leaders are being hired to
think strategically about all the steps, from
getting raw data and making it useful to the
business users

21. On
the
Chief
Data
Officer

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Chief Data Officer /
Chief Analytics Officer
Data Architect
Data Quality
Data Scientist
Data GovernanceData Operations

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Data & Analytics Responsibilities
• Data Strategy
• Data Governance
• Data Quality
• Data Analytics
• Data Insights
• Data Architecture
• Data Acquisitions
• Data Operations
• Data Policies
• Data Security
• Data Protection

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My first CDO role

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My second CDO role

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My third CDO role

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Chief
Data
Officer
(focused
on
data
management)
Chief
Digital
Officer
(focused
on
digital
transforma8on)
Chief
Analy8cs
Officer
(focused
on
decision
management
ini8a8ves)
The
ul8mate
leader
who
creates
and
executes
digital,
data
and
analy8cs
strategies
to
drive
business
value
Copyright:
Mario
Faria
2014
The
Chief
Data
/
AnalyRcs
/
Digital
Officer
roles

29. By
2018,
30
%
of
all
corporaRons
will
have
a
Chief
Data
Officer

30.
Becoming
a
CDO

31. Leap
of
Faith

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Golden Rule Number 1 :
Find out the Why

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Simon Sinek

35. Defining
the
mission

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Golden Rule Number 2 :
Define a strategic vision
and put a plan of actions in
place to deliver it

37.
Create
a
long-­‐term
Data
Strategy
with
regular
short
term
deliverables

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A few years ago, a bold
plan …

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Golden Rule Number 3 : Select
a strong Data Quality and Data
Governance leader

40. Right
People
Right
Data
Right
Technology
Data
Quality
&
Data
Governance

41. Without
Data
Quality
&
Data
Governance,
it
is
impossible
to
achieve
the
goals
of
increasing
revenue,
reducing
costs
or
gaining
operaRonal
efficiency

42. The
Data Quality & Data Governance
Leader is the CDO best friend

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Golden Rule Number 4 :
Secure investments and
budget to implement the plan

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The critical path to success :
Finding the right people

45. SelecRng
your
team

46. Find
the
individuals
who
their
personal
interests
are
aligned
with
your
defined
mission

47.
Pu^ng
together
the
best
data
team
you
can
find

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People
Management
Data
& Analytics
Domain
Expertise
Technology
Skills for a Data Team

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Some important soft skills required
• Communication skills
• Curious
• Versatile
• Adaptable
• Comfortable in dealing with ambiguity

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Golden Rule Number 5 :
Always deliver results (all
the time, regularly)

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• A good CDO can implement a data organization
with success
• A great CDO has the ability to turn raw data into
new revenue streams for the business
• Components such as technology and
methodologies are important, but they are just
enablers
• The CDO focus is delivering enterprise value to the
business (not writing code or SQL scripts)
From good to great CDO

52. ImplemenRng
the
cultural
change

53.
Data
&
AnalyRcs
is
quite
easy
Changing
behavior
and
culture
is
extremely
hard
to
achieve

54.
ExecuRve
Support

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From good to great
Chief Data Officer

56. How prepared is your
business to become a
true data driven
enterprise ?

57.
Access
the
data
maturity
level
of
your
organizaRon

58. Conclusions

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Golden Rules
• Find out the Why
• Strategic vision and a plan in place
• Strong Data Quality and Data Governance leader
• Secure investments and budget
• Always deliver results

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Lessons to Become a Successful
CDO
• People
• Change Management (on going program)
• Culture
• Organization Model
• Processes
• Enterprise Architecture
• Quality and Governance
• and Data & Analytics, of course

61. Some bonus tips
and
recommendations

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Start where it hurts the
most

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Celebrate success

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Learn from mistakes

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Be flexible and adapt to
changes fast

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Aim high

67. Future
of
the
Chief
Data
Officer

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Chief
Data
Officer
(focused
on
data
management)
Chief
Digital
Officer
(focused
on
digital
transforma8on)
Chief
Analy8cs
Officer
(focused
on
decision
management
ini8a8ves)
The
ul8mate
leader
who
creates
and
executes
digital,
data
and
analy8cs
strategies
to
drive
business
value
Copyright:
Mario
Faria
2014
The
Chief
Data
/
AnalyRcs
/
Digital
Officer
roles

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“Business are complex systems,
optimizing a single element rarely
creates lasting value”
Peter Drucker

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Thank you
Mario Faria
Chief Data & Analytics Officer - Strategy Advisor
http://www.cdo-inc.com
www.slideshare.com/fariamario
Twitter : @mariofaria
mario.faria@cdo-inc.com
+1 (425) 628-3517