Why entrepreneurship education is good for local economies

1. Entrepreneurship Education:
Why It’s Good for Local Economies
Dr. Doan Winkel
Illinois State University (Professor)
NACCE (Fellow)
USASBE (Senior VP Programming)
Coleman Foundation (Fellow)
internrocket (Co-Founder)

2. Entrepreneur
(general definition)
Someone who perceives an opportunity and
creates and grows an organization to pursue it

3. My Focus
Entrepreneur is someone with a certain
mindset, who thinks a certain way

4. The Ecosystem
• How do we build it?
– Generational approach (few Band-Aids)
– Diversity (creatives, analytics, managers)
– Small victories
• Who builds it?
– The entrepreneurs (see Brad Feld’s Startup
Communities book)

5. Why Build Ecosystem?
• Long-term economic and social impact
• Find & develop tomorrow’s entrepreneurs

6. Benefits to Local Economy
• People want to live here
• People here engage in meaningful work
• People pursue their passions here
• Recruiting/attracting business is insufficient
– Must support entrepreneurship

7. The Ecosystem Matters
• Specific data is irrelevant (data can be manipulated to
follow an agenda)
– US Bureau Labor Statistics, Kauffman
Foundation, Edward Lowe Foundation
• Aggregate data shows entrepreneurs & small
businesses create huge value for local
economies (job creation, wealth creation, etc)

8. The Ecosystem Matters
• Chamber of Commerce, economic
development
org, Mayor/town, university, community
college don’t create value
– (they support the value creation . . . if they’re
forward thinking!)
• The entrepreneurs create and deliver the
value

9. Entrepreneurial Continuum
• “From Kindergarten to Career” (© H. Leigh Toney)
• Experiential programs
– Lemonade Day, TLS, NFTE, Junior Achievement
– Lean Launchpad, Startup Weekend, Lean Startup
Machine, Ice House, Extreme Entrepreneurship
Tour
• All are different flavors of the same general approach:
learn some, do some, reflect some, iterate, repeat

10. Entrepreneurial Continuum
• Dealing with educational institutions is
disastrous
– Absurdly slow & conservative
• Start in the community
– Offer experiential learning opportunity to all
– Be inclusive

11. Educators’ Role
• Must innovate in the classroom
• Lecturing does not work
– Can substitute social learning (“watering hole”)
– Can substitute reflective learning (“cave”)
– Should substitute experimenting (“life”)
• Don’t just model the real word, create it

12. How Do Educators Innovate in the
Classroom?

13. Entrepreneur
(general definition)
Someone who perceives an opportunity and
creates and grows an organization to pursue it

14. My Focus
Entrepreneur is someone with a certain
mindset, who thinks a certain way

15. Key Components of Classroom
• Rationale
• Orientation (orienting
students to course)
• Expectations
• Goals/objectives
• Syllabus
• Calendar
• Content (choice of
content & of delivery)
• Discussion
• Assignments
• Formative assessment
(are they learning?)
• Summative assessment
(exams)
• Evaluation (of self, of
teacher, of course)
• Grading
• Mentoring

16. Key Components of Classroom That
Students Should (100%) Own
• Rationale
• Orientation (orienting
students to course)
• Expectations
• Goals/objectives
• Syllabus
• Calendar
• Content (choice of
content & of delivery)
• Discussion
• Assignments
• Formative assessment
(are they learning?)
• Summative assessment
(exams)
• Evaluation (of self, of
teacher, of course)
• Grading
• Mentoring

17. The Entrepreneurial Classroom
• Invite entrepreneurs to design the experience
• Invite entrepreneurs to engage in the
experience
• Invite entrepreneurs to assess the experience

18. Be Entrepreneurs
Not Educators!
Dr. Doan Winkel
http://www.doanwinkel.com
http://teachinglean.com
LinkedIn: http://linkd.in/MPkBDA
Twitter: @Trep_Ed
Free Help From Me:
https://www.sohelpful.me/doanwinkel