This presentation introduces a PhD programme on Digital Media Arts (DMAD) by Universidade Aberta and Universidade do Algarve, supported by the Research Center in Arts and Communication (CIAC), and explains how expressiveness is explored to its maximum extent through computer graphics, digital sound and music, computer vision, digital storytelling, virtual reality, amongst other technologies, in the context of Open and Distance Education. Through a blended learning approach students explore techniques of artistic expression in order to generate new media applications, products, narratives, games and aesthetic experiences in such areas as the cultural industries, education and entertainment. DMAD info: http://www2.uab.pt/guiainformativo/eng_detailcursos.php?curso=65 CIAC info: https://ciac.pt/en