The document discusses change and its management. It notes that everything is subject to change, especially technologies and social environments, which are changing rapidly. Organizations must adapt continually to stay competitive. There are different types of change, including evolutionary, revolutionary, and planned change. Resistance to change comes from fear, self-interest, and disruption. Overcoming resistance requires education, participation, support, and change management processes like planning and implementation. Innovation helps organizations and society adapt to constant change through new ideas, processes, and technologies. Social change is achieved through diverse groups working together toward common goals in movements.

1. Change and Its Management
Understand Change
Manage Change
Innovation in a rapidly changing Social environment

2. 
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Everything in this world is subject to change
Technologies change rapidly as well as the other
factors
Too much is changing too fast for an organization
or its manages to be complacent
Today, as never before organizations are facing an
environment that is undergoing rapid changes and
the primary job of managers is to help
organizations respond and adjust to the changes
taking place
To be successful and to play a long innings,
organizations have to adapt and change continually
in order to stay ahead of others in the competitive
race

3. The pace of change has increased dramatically
 Mankind wandered the planet on foot or on
horseback for centuries before the invention of
the wheel and its subsequent technological
convergence with the ox and the horse
 The world may not be spinning faster but
mankind certainly is!
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4. Change is the adoption of a new idea or
behaviour by a person/ organization/ institution
 It is the way of modifying the existing
organization- any alteration of people, structure
or technology
 Change is desired in order to remain
competitive, in order to remain in harmony
with the ever-changing environment
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5. Types of Change
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Evolutionary Change:
◦ These changes do not greatly violate the
traditions and status
◦ They are usually piecemeal, take place one by
one because they promote great enthusiasm,
arouse deep resistance or have dramatic
results
◦ Such changes are very slow and organizations
may fall behind the requirements

6. 
Revolutionary Change:
◦ Changes sometimes may be cataclysmic
◦ These cause violations, rejections or
suppression of old expectations
◦ These generally pose strong resistance and
sometimes only an exercise of power can
order the implementation of such change
◦ These are introduced in situation where no
other acceptable options are available

7. 
Planned Change:
◦ It is the intentional attempt by an organization
to influence a process
◦ These are made with the purpose of achieving
something that might otherwise be
unattainable, or accomplishable with great
difficulty

8. Resistance to Change:
Fear of economic cost
 Fear of unknown
 Self interest and ego defensiveness
 Social displacement
 Peer pressure
 Threat to power and influence
 Resource constraints
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9. Overcoming resistance to Change:
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Education and Communication
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What the change is
When it is to be introduced
How it will be implemented
Why the change is required
What is the basic purpose of change
How the change is going to be of help etc

10. Participation and involvement
 Facilitation and support
 Negotiation and agreements
 Manipulation and Cooptation(participation from the party)
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11. Management of Change
Identify the need for change
 Diagnose the problem
 Plan the change
 Implementation of change
 Follow-up and feedback
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Organizational Behaviour
V S P Rao

12. Innovation in Social Change
Innovation generally refers to the creation of
better or more effective products, processes,
technologies, or ideas that are accepted by
markets, governments, and society
 Due to its widespread effect, innovation is an
important topic in the study of economics,
business, entrepreneurship, design, technology,
sociology, and engineering
 In society, innovation aids in comfort,
convenience, and efficiency in everyday life
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13. 
In the organizational context, innovation
may be linked to positive changes in
efficiency, productivity, quality,
competitiveness, market share, and others

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With the changed and changing mindset of the society
its is necessary to be more creative and innovate new
ideas through which the process can go on smoothly
The increased rate of education, new methods of
educating people gives access to lot of information
through which the society can become self reliant and
bring social reformation
Creative methods of learning in schools provide a
platform for school kids to show their abilities
effectively and contribute to society at large
The modernized concepts make the life easier for the
people who can seek the assistance of the HSO’s as and
when required in crucial matters

15. Progressive social change is a profoundly
democratic undertaking. At its best, people of
different racial and ethnic backgrounds, sexual
orientations, abilities and ages join together in
developing and implementing creative solutions to
social problems
 Money alone does not bring about change; nor do
individuals. But when people band together and
form organizations to focus their collective
power, social change can happen
 When a large number of organizations work
together toward a common goal, that's a
movement. Movements make change
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