Innovation is powered by a thorough understanding of what people want and need in their lives. Design thinking is a discipline that uses the designer’s sensibility and methods to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity. In these sessions you will learn: - The principles of Design Thinking - The Human-Centered Design process - How to use creative and open-ended practices with the measured, analytical methods to realize business goals, attract new customers and retain and grow current customers for greater revenue

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Innovation and
Design Thinking
Sean Van Tyne

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“We know from our history that
while promotions may win
quarters, innovation wins
decades.”
Bob McDonald, Chairman, President, and CEO
Proctor & Gamble

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“Design thinking is… a discipline that
uses the designer’s sensibility and methods
to
match people’s needs with
what is technologically feasible and
what a viable business strategy can
convert into customer value and market
opportunity.”
Tim Brown, CEO and president of IDEO

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Design Thinking Process
d.school: Institute of Design at Stanford

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Design Thinking Best Practices
Empathize – for the people you are
designing for and their feedback
Define – Craft Clarity. Produce a coherent
vision out of messy problems. Frame it in
a way to inspire others and to fuel ideas.

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Design Thinking Best Practices
Ideate – Radical Collaboration. Bring
together innovators with varied
backgrounds and viewpoints. Enable
breakthrough insights and solution to
emerge from the diversity.
Show Don’t Tell – Communicate your vision
in a impactful and meaningful way using
illustrative visuals and telling good stories.

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Design Thinking Best Practices
Embrace Experimentation – Prototyping is
not simply a way to validate your idea; it is
an integral part of your innovation process.
We build to think and learn.
Be Mindful of Process – Know where you
are in the design process, what methods
to use in that stage, and what your goals
are.

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Thank You
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www.linkedin.com/in/seanvantyne
www.cxrevolution.com