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Pitch framework

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Pitch framework

  1. 1. Pitch Framework Do not reproduce without permission Evoke Strategy Group, LLC 11/26/14
  2. 2. HEADLINE Hook Story Story Give a reason to believe Give them a story, example or social proof Do not reproduce without permission Call to Action Call to Action Tell them “now what” 1. Make your promise 2. End with a call to action Evoke Strategy Group, LLC 11/26/14 Headline Solution you offer + Benefit they receive (20 words or less) Hook 1. Identify and empathize with their pain point 2. Agitate it to provoke them 3. Offer your solution There are 4 steps to a 
 persuasive pitch
  3. 3. Example I'm going to pitch to George, VP of R&D from Premier Products. He’s wants more effective communication training for his organization. (check out George from the “Try it” example in Lesson 4)
  4. 4. VP R&D Me George I have corporate communication workshops I teach people how to speak more clearly and present more persuasively. My workshop is based on a 4 part communication framework. My difference compared to other companies is that I teach people how to capture and keep a split second attention span. I can teach people to get to the point in 20 words or less.
  5. 5. Me George VP R&D George is frustrated about communications and wants different training. Last week Linda's team gave a 1 hour review. Each of her direct reports (6 of them) gave a project update. They were asked to have 3 slides, and were given 8 minutes each to present. The first guy took 25 minutes! The entire update dragged on for over 2 hours. George needs to know what’s up and where to take action quickly and efficiently Their current communication training hasn’t help. I have corporate communication workshops I teach people how to speak more clearly and present more persuasively. My workshop is based on a 4 part communication framework. My difference compared to other companies is that I teach people how to capture and keep a split second attention span. I can teach people to get to the point in 20 words or less.
  6. 6. VP R&D George is frustrated about communications and wants different training. Last week Linda's team gave a 1 hour review. Each of her direct reports (6 of them) gave a project update. They were asked to have 3 slides, and were given 8 minutes each to present. The first guy took 25 minutes! The entire update dragged on for over 2 hours. George needs to know what’s up and where to take action quickly and efficiently Their current communication training hasn’t help. Me George Seeking Solutions Could have interest in my solu2on I have corporate communication workshops I teach people how to speak more clearly and present more persuasively. My workshop is based on a 4 part communication framework. My difference compared to other companies is that I teach people how to capture and keep a split second attention span. I can teach people to get to the point in 20 words or less.
  7. 7. Me George My Hook VP R&D George is also frustrated about communications and wants different training. Last week Linda's team gave a 1 hour review. Each of her direct reports (6 of them) gave a project update. They were asked to have 3 slides, and were given 8 minutes each to present. The first guy took 25 minutes! The entire update dragged on for over 2 hours. George needs to know what’s up and where to take action quickly and efficiently Their current communication training hasn’t help. What if your people could make their point crystal clear in as few as 20 words? I have corporate communication workshops I teach people how to speak more clearly and present more persuasively. My workshop is based on a 4 part communication framework. My difference compared to other companies is that I teach people how to capture and keep a split second attention span. I can teach people to get to the point in 20 words or less.
  8. 8. I have corporate communication workshops I teach people how to speak more clearly and present more persuasively. My workshop is based on a 4 part communication framework. My difference compared to other companies is that I teach people how to capture and keep a split second attention span. I can teach people to get to the point in 20 words or less. Me George My Hook How many times have you sat in an meeting and thought to yourself, "Please get in with it?” I have strategies to speak more simply, clearly and persuasively in as little as 20 words or less. What if people could make their point crystal clear in as little as 20 words ? VP R&D George is also frustrated about communications and wants different training. Last week Linda's team gave a 1 hour review. Each of her direct reports (6 of them) gave a project update. They were asked to have 3 slides, and were given 8 minutes each to present. The first guy took 25 minutes! The entire update dragged on for over 2 hours. George needs to know what’s up and where to take action quickly and efficiently Their current communication training hasn’t help.
  9. 9. Headline Summarize what you do and how you can help them in 20 words or less
  10. 10. Evoke Strategy Group, LLC 11/26/14 Do not reproduce without permission I help professionals speak clearly and effectively words or less In as little as 20
  11. 11. Hook 1 Identify and empathize with their problem You want your audience to say, “That’s right. That’s ME”
  12. 12. PLEASE… Get to the point Are you sitting in too many meetings thinking Evoke Strategy Group, LLC 11/26/14 Do not reproduce without permission
  13. 13. Hook 2 Agitate their problem Remind them their problem REALLY matters and they can’t ignore it
  14. 14. Messages get mangled? Have you cringed listening to Evoke Strategy Group, LLC 11/26/14 Do not reproduce without permission
  15. 15. Opportunities are going down the drain Because of poor communciations
  16. 16. Hook 3 Provoke them to action. You want them to think, “Whoa. I had no idea it was that bad” Focus on problems YOU solve
  17. 17. WHY didn’t it help? Do not reproduce without permission You sent them to communication training…
  18. 18. Every day your people are speaking to a mul2-tasking a>en2on deficit audience Evoke Strategy Group, LLC 11/26/14 Do not reproduce without permission
  19. 19. They only have 8 seconds catch someone’s aEenFon Evoke Strategy Group, LLC 11/26/14 Do not reproduce without permission
  20. 20. The way people Listen has changed Evoke Strategy Group, LLC 11/26/14 Do not reproduce without permission
  21. 21. But no one’s learned a new way to Speak Do not reproduce without permission Evoke Strategy Group, LLC 11/26/14
  22. 22. Solution Link your solution to their problem and tell them what will be different Get more specific on the changes they’ll see
  23. 23. I teach people how to engage Split second attention spans Evoke Strategy Group, LLC 11/26/14 Do not reproduce without permission
  24. 24. Progression of information I use a framework to change the Evoke Strategy Group, LLC 11/26/14 Do not reproduce without permission
  25. 25. Evoke Strategy Group, LLC 11/26/14 Do not reproduce without permission What you say When you say it How you convey it My framework will change
  26. 26. Story Give them a reason to believe Give them the confidence to trust in you and your solution.
  27. 27. I’ve used this framework to help technology startups Pitch successfully to major companies in 10 slides Evoke Strategy Group, LLC 11/26/14 Do not reproduce without permission
  28. 28. Call to action Tell them what will be different Be more specific so they can envision how they’re life will be better
  29. 29. In just a few sentences Evoke Strategy Group, LLC 11/26/14 Do not reproduce without permission My clients can crystalize insights and recommendations
  30. 30. Improving engagement Inquiries Decision speed Deals Evoke Strategy Group, LLC 11/26/14 Do not reproduce without permission While
  31. 31. Call to action Tell them “now what” Get more specific
  32. 32. Evoke Strategy Group, LLC 11/26/14 Do not reproduce without permission Work with me to make communication more Persuasive Simple Insightful
  33. 33. Any level of the organization Evoke Strategy Group, LLC 11/26/14 Do not reproduce without permission My workshops are effective with
  34. 34. Templates 1.  Slide by slide framework for presentation templates 2.  Storyline examples to move listeners to action 3.  Options on how to customize 4.  Completed Client and industry research templates to refine the presentation I have 3 presentation services Workshop 1.  Get a customized pitch framework 2.  Train up to 250 people per in person session 3.  Customized examples 4.  Pitch development time and critique 5.  Client and industry research templates Templates + Coaching 1.  Same as # 2 2.  Add in multiple coaching sessions or workshop s
  35. 35. Ready for a demonstration Connect with Rebecca reo@reo-consulting.com

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