2. HEADLINE
Hook
Story
Story
Give a reason to believe
Give them a story, example or social proof
Do not reproduce without permission
Call to Action
Call to Action
Tell them “now what”
1. Make your promise
2. End with a call to action
Evoke Strategy Group, LLC 11/26/14
Headline
Solution you offer + Benefit they receive
(20 words or less)
Hook
1. Identify and empathize with their pain point
2. Agitate it to provoke them
3. Offer your solution
There are 4 steps to a
persuasive pitch
3. Example
I'm going to pitch to George, VP of R&D from
Premier Products. He’s wants more effective
communication training for his organization.
(check out George from the “Try it” example in Lesson 4)
4. VP R&D
Me
George
I have corporate
communication
workshops
I teach people how to
speak more clearly and
present more persuasively.
My workshop is based on
a 4 part communication
framework.
My difference compared to
other companies is that I
teach people how to
capture and keep a split
second attention span.
I can teach people to get
to the point in 20 words or
less.
5. Me
George
VP R&D
George is frustrated about
communications and wants
different training.
Last week Linda's team
gave a 1 hour review. Each
of her direct reports (6 of
them) gave a project update.
They were asked to have 3
slides, and were given 8
minutes each to present.
The first guy took 25
minutes! The entire update
dragged on for over 2 hours.
George needs to know
what’s up and where to take
action quickly and efficiently
Their current communication
training hasn’t help.
I have corporate
communication
workshops
I teach people how to
speak more clearly and
present more persuasively.
My workshop is based on
a 4 part communication
framework.
My difference compared to
other companies is that I
teach people how to
capture and keep a split
second attention span.
I can teach people to get
to the point in 20 words or
less.
6. VP R&D
George is frustrated about
communications and wants
different training.
Last week Linda's team
gave a 1 hour review. Each
of her direct reports (6 of
them) gave a project update.
They were asked to have 3
slides, and were given 8
minutes each to present.
The first guy took 25
minutes! The entire update
dragged on for over 2 hours.
George needs to know
what’s up and where to take
action quickly and efficiently
Their current communication
training hasn’t help.
Me
George
Seeking
Solutions
Could have interest
in my solu2on
I have corporate
communication
workshops
I teach people how to
speak more clearly and
present more persuasively.
My workshop is based on
a 4 part communication
framework.
My difference compared to
other companies is that I
teach people how to
capture and keep a split
second attention span.
I can teach people to get
to the point in 20 words or
less.
7. Me
George
My Hook
VP R&D
George is also frustrated
about communications and
wants different training.
Last week Linda's team
gave a 1 hour review. Each
of her direct reports (6 of
them) gave a project update.
They were asked to have 3
slides, and were given 8
minutes each to present.
The first guy took 25
minutes! The entire update
dragged on for over 2 hours.
George needs to know
what’s up and where to take
action quickly and efficiently
Their current communication
training hasn’t help.
What if your
people could make
their point crystal
clear in as few as
20 words?
I have corporate
communication
workshops
I teach people how to
speak more clearly and
present more persuasively.
My workshop is based on
a 4 part communication
framework.
My difference compared to
other companies is that I
teach people how to
capture and keep a split
second attention span.
I can teach people to get
to the point in 20 words or
less.
8. I have corporate
communication
workshops
I teach people how to
speak more clearly and
present more persuasively.
My workshop is based on
a 4 part communication
framework.
My difference compared to
other companies is that I
teach people how to
capture and keep a split
second attention span.
I can teach people to get
to the point in 20 words or
less.
Me
George
My Hook
How many times
have you sat in an
meeting and thought
to yourself,
"Please get in with
it?”
I have strategies to
speak more simply,
clearly and
persuasively in as
little as 20 words or
less.
What if people could
make their point
crystal clear in as
little as 20 words ?
VP R&D
George is also frustrated
about communications and
wants different training.
Last week Linda's team
gave a 1 hour review. Each
of her direct reports (6 of
them) gave a project update.
They were asked to have 3
slides, and were given 8
minutes each to present.
The first guy took 25
minutes! The entire update
dragged on for over 2 hours.
George needs to know
what’s up and where to take
action quickly and efficiently
Their current communication
training hasn’t help.
26. Story
Give them a reason to believe
Give them the confidence to trust in you
and your solution.
27. I’ve used this framework to help
technology startups
Pitch successfully to
major companies
in 10 slides
Evoke Strategy Group, LLC
11/26/14
Do not reproduce without permission
28. Call to action
Tell them what will be different
Be more specific so they can envision how
they’re life will be better
29. In just a few
sentences
Evoke Strategy Group, LLC 11/26/14 Do not reproduce without permission
My clients can
crystalize insights
and recommendations
33. Any level of the
organization
Evoke Strategy Group, LLC 11/26/14 Do not reproduce without permission
My workshops are
effective with
34. Templates
1. Slide by slide framework
for presentation
templates
2. Storyline examples to
move listeners to action
3. Options on how to
customize
4. Completed Client and
industry research
templates to refine the
presentation
I have 3 presentation services
Workshop
1. Get a customized pitch
framework
2. Train up to 250 people
per in person session
3. Customized examples
4. Pitch development
time and critique
5. Client and industry
research templates
Templates +
Coaching
1. Same as # 2
2. Add in multiple
coaching sessions or
workshop s
35. Ready for a demonstration
Connect with Rebecca
reo@reo-consulting.com