Oportunidades de mercado com Apps windows 8

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Apresentação para parceiros Microsoft Out/12

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  • Hi, My name is <Name>. I am excited to talk to you today about the great value Windows 8 can offer to business customers and how businesses should plan for it.
  • Timing: 1 minute Key Points:Social technology is growing at an exponential rate.Today’s workforce and customers have high expectations of social technology. Script:There’s a lot of buzz about social media these days, but there’s nothing new about being social. Social is natural and human. It has always been part of how we work and live together and do business. What is new is the way that technology is enabling us to engage one another socially in new ways and on a scale that’s literally unprecedented in human history.And this effect is accelerating. If you look at how long it took various media to reach 50 million users, you can see a clear trend. Radio, for example, reached 50 million users 38 years after it was introduced. With television, it only took 13 years, and the Internet took 4 years. Now, as the world is more and more connected, the pace is even faster. The iPod had 50 million users after 3 years, and Facebook had 100 million after less than 9 months.Social technology may be relatively new from a business perspective, but it’s already a normal part of day to day life for tens of millions of people. Those people are your employees, your partners, and your customers. Through services like Facebook, Twitter, and LinkedIn, they’re accustomed to easily sharing the things they are interested about. They keep up on their friends and neighbors and public figures. They discuss a broad variety of topics. They expect to be able to contribute to the discussion and have their contributions respected.Additional Information:Qualman, Erik. “Social Media Revolution.” Socialnomics.com. May 5, 2010. http://www.socialnomics.net/2010/05/05/social-media-revolution-2-refresh/
  • Timing: 6 minutes Key Points:In order to remain competitive, businesses must adapt and change.Today, more than ever, technology trends such as big data, cloud computing, mobility, social business, and apps are both a force of change and an enabler of business evolution. The accelerating pace of technology changes demands the blurring of the traditional lines between the IT department and the business to anticipate and get ahead of the challenges and opportunities represented by these trends.  Script:To remain competitive, businesses must adapt and change. The process of business evolution is constant. It is what keeps businesses relevant and viable in a changing marketplace. It’s not just evolution for the sake of evolution. There are inevitably changes in the way that people prefer and need to interact today, and our technology and business processes need to adapt to drive the right governance, organizational productivity, and customer satisfaction. Business evolution could be a series of incremental, small changes or a radical transformation.Ultimately, the goal is to maintain or—preferably—improve the way the company does business. Business evolution is an unavoidable topic for enterprise executives facing ongoing economic and competitive challenges. The way that people are adapting to these challenges and addressing trends related to technology usage play a pivotal role: both as a forcing function and an enabler for evolution. These trends are forcing businesses to re-evaluate everything from their business model to their staffing strategy to their customer approach in order to remain competitive:Big data. We live in a “save everything” culture. This, combined with an immense number of digital devices, means that data continues to grow on a massive scale. According to statistics from IDC, data use (or “the digital universe”) is expected to grow by as much as 44 times to 35 zettabytes (ZB) [a zettabyte is a trillion gigabytes] globally in 2020. Deep analysis of these vast stores of data represents new opportunities for you to better understand and delight valuable customers, develop targeted products and services, maximize productivity, and improve business processes.Cloud computing. First mover advantage is elusive: new services can often take 12 months or more to deploy. With its massive data centers, cloud computing delivers virtually infinite resources, helping organizations scale more quickly and reduce the costs of running services within their own IT environment. The cloud provides the storage capacity and processing power to tackle some of the toughest problems and opportunities facing businesses in virtually every industry. In addition, it provides a platform that can help transition the time and resources spent on tactical IT functions to projects that differentiate a business. It strategically orchestrates the flow of information and technology across people’s lives so that they always have instant access to the tools and information that they need. This has the potential to fundamentally change the way your business runs and the services you offer.Mobility, social business, apps. Providing this instant access to information can also have a profound effect on people’s expectations for and use of technology:Mobility. Mobility is quickly becoming the norm as people increasingly blend their personal and business lifestyles and companies rely on a more geographically distributed and remote workforce. This trend is underpinned by a surge in the number of mobile device form factors available, from smartphones to tablets. It represents new opportunities for you to rethink how and where your employees work, to deliver new options for engaging with your customers and partners, and to create new offerings that tap into the wealth of location-based data available through smart mobile devices. Social business. Social computing has already changed how people create and maintain their connections with others. As social networks and social media have become a foundation for how people interact in their personal lives, it is having an equally dramatic effect on how businesses operate, both internally and in their interactions with customers and other external stakeholders. The social business demands a significant evolution of functions across the business, from marketing to customer service to research and development (R&D). Apps. Marketplaces for the major device platforms are changing how users select, install, and maintain the tools they use. In the enterprise, IT is no longer the only place to get apps, and users are increasingly self-selecting the apps they use to get their jobs done. Likewise, apps are becoming a core channel for how customers interact with businesses. This trend is destined to continue to expand onto more devices, including the desktop, increasing the pressure on IT to provide clear and compelling app options for employees and customers alike.These three areas are part of the consumerization of IT trend. They are forcing the IT department to adapt to changing consumer expectations and respond to both the challenges and opportunities that this represents.With the accelerating pace of technology change today, the implications of these trends extend far beyond your IT department. The emerging generation of digital natives is accustomed to making its own technology decisions and building its own solutions. Business evolution and transformation enabled by technology cannot be carried out in isolation, or the IT department runs the risk of becoming a bottleneck, which in turn increases the likelihood that business units will develop their own technology solutions. The challenge for CIOs is to blur the line between IT and business to get ahead of the opportunities and challenges represented by new technology.
  • Timing: 3 minutes Key Points:Four megatrends are emerging that we believe will be dominant forces of change over the coming decade: mobility, social, cloud, and business intelligence (BI)/big data.The four megatrends of mobility, social, cloud, and BI/big data will play a fundamental role in enabling businesses to re-evaluate and transform their business strategies.The CIO is in an unprecedented position to contribute strategically to the business. Script:As we at Microsoft look across what is happening in the technology industry today and the many conversations that our account teams have had with hundreds of enterprise IT leaders, four megatrends are evident. These trends not only represent what is most important to our customers today, but what we feel are likely to be the dominant forces of change in the coming decade.The proliferation of new device types, along with the connectivity of the cloud, is making us more mobileand changing the way we work and play. As technology becomes more immersive, we also expect it to help us develop more personal and social connections with colleagues and customers.The connectivity the cloud offers is changing what we expect from technology. With an always-on connection, apps can provide innovative new services with instant scalability and attractive economics.While business intelligence (BI) has been important for a great number of years, the explosion in connected devices and apps is generating an exponential growth in data and the need to get better insights from “big data.”At Microsoft we’re directly witnessing and experiencing these megatrends, but we’re not alone in our belief of their importance. According to IDC, “In 2012, the ICT industry's shift to its third major platform of growth — built on mobile, cloud, social, and big data technologies — will accelerate.” In contrast to what they refer to as the first (mainframe) and second (PC/server) platforms, they estimate that by 2020, “…enterprises’ highest-value leverage of IT will be driven by these third-platform technologies as well as an explosion of new solutions built on the new platform and rapidly expanding consumption of all of the above in emerging markets.” Each of these technology megatrends will play a significant role in the enterprise of today and tomorrow. They are putting your IT organization in an unprecedented position to contribute strategically to your business, using technology to support and drive business priorities. They are also changing the status quo. Transforming your business by taking advantage of the new opportunities that these megatrends presentcan help you stay competitive in an expanding world of smaller, more nimble competitors.These four megatrends are not only happening simultaneously, but are highly interconnected. Unlike other major shifts in technology where typically there has been one predominant trend (such as the introduction of mainframe and, later, client/server computing), businesses must address all four of these trends simultaneously.In the social sphere, these trends are driving changes in how we work that give rise to new ways of getting things done inside the business. 65 percent of companies are deploying at least one social software tool today, and the trend is expected to continue as social networking becomes a ubiquitous part of daily work.Mobile devices are proliferating, so much so that the average consumer uses four different devices in a day.And remote workers have become a huge part of the work environment today, with 84 percent of organizations having remote workers.And they are also driving changes in customer behavior, leading to the rise of the social customer, who expects to be engaged in new ways.44 percent of consumers today complain about products and services by social networks, and they are more likely to accept what they hear through social networks over advertising.20 percent of customers who complain by social media expect a response within one hour.By embracing social technologies into the enterprise, CIOs can have a strategic impact both inside and outside the business. Social networks have revolutionized how companies engage with their customers. As consumers increasingly conduct their lives through social networking, this has become an essential medium through which to reach them. Businesses that provide unique, interactive, personalized online social experiences will be best positioned to attract and retain new customers. Social technologies are equally essential inside the enterprise, where they provide powerful tools for collaboration and building communities. Just think of the potential for harnessing and developing new business ideas when your employees are all connected online.  Additional Information: Neisser, Drew. “Twelpforce: Marketing that Isn’t Marketing.” Fast Company. May 17, 2010. http://www.fastcompany.com/1648739/marketing-that-isn-t-marketing“Gartner Executive Programs' Worldwide Survey of More Than 2,300 CIOs Shows Flat IT Budgets in 2012, but IT Organizations Must Deliver on Multiple Priorities.” Gartner, Inc. January 18, 2012. http://www.gartner.com/it/page.jsp?id=1897514Gens, Frank. "IDC Predictions 2012: Competing for 2020.” IDC. Doc #231720. December 2011. http://www.idc.com/getdoc.jsp?containerId=231720Qualman, Erik. “Social Media Revolution.” Socialnomics.com. May 5, 2010. http://www.socialnomics.net/2010/05/05/social-media-revolution-2-refresh/
  • Números de vendas de Window em 2011 WW
  • Windows Reimagined.Let me explain what Windows re-imagined means:A new UI where touch is a first-class citizen along with full mouse-and-keyboard supportSupports a new range of scenarios from traditional computing to mobileBased on Metro, a shared design language across all of Microsoft’s consumer platformsdo more with less, be fast and fluid, authentically digitalDesigned from the chipset up for multiple form-factors, including tablets, laptops, desktops & all-in-onesRe-architected from the chipset up for both Intel and ARMThe Windows Store on every device with full payments support and flexibility Fully modern store with all the things you would expect from a modern store, including a curated experience, full commerce experience, and installation on every deviceSupports a wide range of business models with flexible payment options and the best economicsTalk more later in the deckNew development models built on WinRT, including native support for HTML/CSS/JS, C#/XAML, C++/DirectXEnables many developers to leverage the skills and assets they already know and have
  • I’d like to give you an idea of the timing of our launch so far. We have been working on this launch with the ecosystem on the engineering side for a very long time. It’s been one of the most extensive processes we’ve had. However in this launch we are taking a somewhat different approach to disclosure in that we aren’t communicating with customers or partners before there’s an action to take. And all of this is with the goal of making an impact at GA.Our GTM approach is in three phases. We’ve been working until now primarily on the engineering side and with long-lead planning.With the consumer preview we are beginning to work with our field teams, partners and customers on:Customer evidenceReadiness and training on Windows 8Messaging development with partnersServices and ISV outreach Finally when we move closer to GA we will begin turning on commercial sales and marketing programs. The volume of activity expands after GA as the O/S is complete, hardware is launched, applications available and customers begin to deploy W8-based solutions.
  • Our strategy is to provide you with the experiences and devices that your-users love and demand; while delivering enterprise-grade solutions for your company. This is where Microsoft (and Windows) can deliver unique value as nobody else on the market today has deep experience with both consumer and enterprise technologies and understanding of both what consumers want and what enterprises need. We are committed to providing you with highly secure and manageable technologies that offer the best possible experiences on Windows. This is our long term strategy and with Windows 8 we are taking it on the new level.
  • 1) Content Before Chrome – The Windows 8 device becomes your app. There is no taskbar, no start menu, no chrome. Here is a reference book that has chosen to present recently read and new articles. The choice and presentation style is up to you.2) Live Tiles – Live tiles are a way to draw people back into your app. Show the newest articles in your magazine, or posts from your friends. Your content is no longer locked behind an unmoving icon, but is alive, drawing the user in. In this case, this live tile is for a news app, and the live tile is showing the latest headlines.3) Search – Search is available system-wide. Search defaults to searching the application you are currently using, but you can choose any other application that has made itself available to be searched, including your app. When your app is searched, the OS simply passes you the search term, and you can search locally or search your back-end. If you have a trusted brand, why let your customers risk a web search? Instead expose them to all of your content and engage them when they need you, not just when they want to.4) Share – Your content is valuable, and your users want to tell their friends. By implementing the share contract, you allow your content to be shared to any other application on the system in a controlled way. If the user has a FB app, for example, that app may show up in the share target list. Alternately, if they use Renren, for example, they can share there just as easily. You don’t need to worry about it. Sharing can also be used for more private communications like email. You get fully customized share to all the applications, networks, and people your user cares about simply by implementing share. Let me demo these features for you.FOCUSED DEMO
  • Números de vendas de Window em 2011 WW
  • Dashboard de vendas dentro da aplicação
  • Timing: 4 minutes Key Points:Microsoft enables enterprises to operate a standardized platform across the business, whether in their own data centers or with the public cloud. Script:At Microsoft, we are passionate about the value of the platform in helping businesses evolve and transform. If there is one theme that I hope you have taken from today’s discussion, it’s how strongly we believe that having a standardized platform across the business can give you a competitive advantage. At Microsoft, that platform extends from the data center to the cloud and provides common capabilities so that you can prepare for the future without compromise or limitations. Integrated user experience, so that you can provide a consistent and familiar experience that maximizes productivity. The user experience is critical to the value of your application portfolio. The application layer provides the foundation for this experience, and we believe that your applications should provide a consistent experience for users, regardless of whether those applications are installed on-premises or delivered from the cloud. For example, with the Microsoft platform, we view Microsoft Exchange as a key enabler of applications, and Microsoft Exchange Server and Microsoft Exchange Online provide the same core functionality. Regardless of deployment model, the experience will be consistent whether users access their applications from their PCs, mobile devices, or browsers. Delivering a familiar experience that is consistent yet optimized for whatever device they are using is a key value enabled by the Microsoft application platform.Common development, so that you can get custom applications to market as quickly as possible, regardless of form factor or deployment model. For developers, we provide a comprehensive set of tools to build, scale, and integrate your applications, with investments across both on-premises and cloud environments. As I mentioned earlier, whether your developers are developing for the client, server, mobile device or cloud, they can use an open and interoperable platform and their choice of development environment and languages. They also have access to tools that simplify how they connect and extend heterogeneous systems across the enterprise and with trading partners and that enable them to extend existing applications to the cloud and connect cloud and on-premises applications. Shared data and insight, so that you can easily find, analyze, and make critical decisions based on your data. At the heart of any business application is its data. The Microsoft database layer extends from the data center to the cloud, providing tight integration, so you can quickly pull together your data wherever it happens to sit. Not only does our database layer provide a highly secure, reliable, and scalable way to store your data, but on the server side it also includes built-in reporting and analytics. Application portability and interoperability, so that you can easily move between traditional, private cloud, public cloud, and hybrid environments:We enable developers to easily move their service-based applications between on-premise deployments on Windows Server to a cloud environment with Windows Azure.We design for interoperability, so individual components work well together and with other leading solutions on the market. We provide a shared identity model across on-premises and cloud environments, enabling single sign-on for users and simplifying security management for IT.We provide a unified and consistent management toolset to manage clients, services, and databases. Additional Information:Microsoft Application Platform: http://www.microsoft.com/applicationplatform/en/us/About-Platforms/Default.aspx
  • Números de vendas de Window em 2011 BrasilOsnumeros de Windows, tablets e Mac são do PCMIT.Osnumeros de Android phones e Iphonessão do IDC
  • Números de vendas de Window em 2011 BrasilOsnumeros de Windows, tablets e Mac são do PCMIT.Osnumeros de Android phones e Iphonessão do IDC
  • Números de vendas de Window em 2011 BrasilOsnumeros de Windows, tablets e Mac são do PCMIT.Osnumeros de Android phones e Iphonessão do IDC
  • Oportunidades de mercado com Apps windows 8

    1. 1. Windows 8Oportunidades de mercado com Apps
    2. 2. 3source: socialnomics.com
    3. 3. 4
    4. 4. 584% das empresaspossuem funcionáriosremotosComo trabalhamos65%dasempresas estãoimplementandono mínimo umaferramenta desocial20%esperamrespostadentro de umahora via socialConsumidor “social”Média de 4dispositivos porusuário utilizadostodos os dias44% dosconsumidoresreclama viasocial mediaCloud Big dataMobilidade Social
    5. 5. 7
    6. 6. Fonte IDC, Março de 2012
    7. 7. 10Windows reimaginado
    8. 8. Release Preview eWindows Store no BrasilTechnicalPreviewCESPartnerPreviewD9 ConfComputexDeveloperPreviewBUILDConsumerPreviewGeneralAvailabilityExperiência do consumidorPreparo do ecossistemaComunicaçãoAmpliação de serviços e ISVsPlanejamento de longo prazoEngajamento com desenvolvedoresEngajamento com OEMsVendas comerciaise programas demarketing
    9. 9. Soluções a nívelEnterpriseDispositivos eexperiências que osusuários amam
    10. 10. WinRT AppsDesktop Apps• Mobilidade• Produtividade para consumo de informação• Desempenho• Segurança aumentada• Deployment facilitado• Apps com precisão de pixel (ex. CAD)• Apps com muitos painéis e interações complexas(ex. Visual Studio)• Tarefas de background específicas (ex. geração derelatórios)
    11. 11. WinRT AppsDesktop Apps• Mobilidade• Produtividade para consumo deinformação• Desempenho• Segurança aumentada• Deployment facilitado• Apps com precisão de pixel (ex.CAD)• Apps com muitos painéis einterações complexas (ex. VisualStudio)• Tarefas de backgroundespecíficas (ex. geração derelatórios)Web Apps• Não usa a riqueza da plataforma• Acessível através de váriasplataformas• Não precisa instalar
    12. 12. ExemplosConsumidor B2C LOB ISV LOB CustomizadoAprovaçãodeDespesasWorkflowNotícias daempresaUsado por Consumidor EmpresasCriado porDistribuiçãoEmpresa de TecnologiaWindows StoreCorporaçãoWindows StoreEmpresa de TecnologiaWindows Store ouSide-loadedCorporaçãoSide-loadedAlocaçãode pessoas• Desenvolva seu próprio aplicativo• Desenvolva aplicativo para seus clientes• Dê consultoria de desenvolvimento/design deaplicativos• Melhore o engajamento e experiência do usuárioextendendo e melhorando seu produto atual• Mobilidade e produtividadeOportunidade
    13. 13. Por que criar um aplicativo WinRT?A Busca traz a tona seu aplicativo e seuconteúdo relevante em todo o sistema
    14. 14. 17
    15. 15. Fonte IDC, Março de 2012
    16. 16. Windows AppsDesktop & Web Apps …WinRT AppsDesenvolver app paraconsumidores finaisDesenvolver app paraos consumidores finaisdo seu clienteDesenvolver app paraseus clientesDesenvolver appcustomizado para seuclientePrestar consultoria dedesign/desenvolvimentoReceitaWindows Store (70-80%)Venda pelo seusistema (100%)Anúncio via MicrosoftAdvertisingAnúncio via seusistema de AdvertisingDesenvolvimento deaplicativos paraclientesConsultoria de designe desenvolvimento deaplicativos
    17. 17. OportunidadePara gerar $10 Milhões em vendasPreço daApp: $4.99~2.500.000 vendas0.5% dos usuários de Windows
    18. 18. O que o mercado diz sobre Apps
    19. 19. dev.windows.commsdn.microsoft.com/brasiltechnet.microsoft.com/brasil
    20. 20. A maior oportunidade para os parceiros.Que já existiu.